Social media culture
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Social media culture
Appunti, approfondimenti e news dal mondo dei Social Media
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The 5 Best and 5 Worst Things about Being a Social Media Manager | Social Media Today

The 5 Best and 5 Worst Things about Being a Social Media Manager | Social Media Today | Social media culture | Scoop.it
I love what I do. Being a social media manager is a perfect fit for me but, as with all businesses, it’s not all just a bed of roses.Lots of people ask me how I got into social media and become a social media manager.
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The Newsonomics of Facebook f8, the Publishers, Learning about Social Curation and more other | Nieman Lab

The Newsonomics of Facebook f8, the Publishers, Learning about Social Curation and more other | Nieman Lab | Social media culture | Scoop.it

Facebook’s f8 signals a next round of digital disruption. Remember Microsoft’s decade-old bid to become the hub of our entertainment lives, as evidenced by its futuristic Consumer Electronics Show displays? Facebook has taken that metaphor — and updated and socialized it.

 

This unabashed push to remake the digital world in its own image would seem like laughable megalomania coming from many other sources in the world. But it’s not megalomania if others act like you’re not crazy.

 

As leading-edge publishers move away from destination-only strategies, they seek to colonize other habitable web environments; Facebook now looks like the friendliest clime, allowing publishers to keep all the revenue from ads they are selling within their Facebook apps. In addition, Facebook is providing aggregated data on user engagement — active users, likes, comments, post views, and post feedback.

 

Interesting final point is: 

Learning about social curation. Social filtering will be a standard feature of all news (unless we opt out) by 2015. It’s not hard to see why. It’s old village world-of-mouth, jet-propelled by technology. How social curation will work is a huge question....

[read full article http://j.mp/p495WF]


Via Giuseppe Mauriello
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Curation Strategy: How a tweet gets onto TV using Mass Relevance | Interview and Infographic on Lost Remote

Curation Strategy: How a tweet gets onto TV using Mass Relevance | Interview and Infographic on Lost Remote | Social media culture | Scoop.it

We’ve written about Mass Relevance around NBC’s The Voice, the BET Awards and they’ve even inked a cross-brand partnership with MTV. Mass Relevance CEO Sam Decker has share a detailed infographic with Lost Remote detailing how “the best tweets get from Twitter to TV”. “We created this because there’s a lot of confusion and fear of how this works,” explained Decker. “We often have to do this discussion with TV execs to get the point across of how it works to get clean content and publish it to TV.” Here’s the infographic followed by a detailed explanation and interview with Decker...

[read full article and view infographic http://j.mp/oR8Mgj]


Via Giuseppe Mauriello
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How Google Affects Our Memory | Social Media Today

How Google Affects Our Memory | Social Media Today | Social media culture | Scoop.it
When a brand becomes a verb you know it's proverbial paydirt. Example: What do you do when you want find out about something? You Google it of course. But for all the benefits of having so much information at our fingertips, there may be a downside.
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I 2 Fattori che Possono Salvare il Tuo Business Online – da Applicare Subito!

I 2 Fattori che Possono Salvare il Tuo Business Online – da Applicare Subito! | Social media culture | Scoop.it
Lo sapevi che il 75% delle attività online fallisce nel primo anno di vita per via di 2 cause primarie? 1. Mancanza di esecuzione costante 2.
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Successful SEO Tactics: Reporting & Analytics

Successful SEO Tactics: Reporting & Analytics | Social media culture | Scoop.it
As we close out our four-part series on the SEO Tactics chart, we touch on the most powerful of all of the pillars – measurement, reporting, and a...
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Be Your Own Social Duck: 10 Tips To Differentiate with Results | Social Media Today

Be Your Own Social Duck: 10 Tips To Differentiate with Results | Social Media Today | Social media culture | Scoop.it
iStock 000015692405XSmall Be Your Own Social Duck: 10 Tips To Differentiate with Results People are moving by the masses to social communities and platforms such as Facebook, LinkedIn, Google+ and Twitter.
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How to Create Credibility and Trust on Twitter

At first glance Twitter is like a grown ups version of teenage texting. The 140 characters offer the promise of much more behind its brevity and headline. So how do you create trust beyond the 140 character facade?
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INFOGRAPHIC: Social Media is the future of loyalty programs

INFOGRAPHIC: Social Media is the future of loyalty programs | Social media culture | Scoop.it

INFOGRAPHIC: Social Media is the future of loyalty programs


Via Jonha Richman
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Reebok: 25 milioni di multa pubblicità ingannevole

Reebok: 25 milioni di multa pubblicità ingannevole | Social media culture | Scoop.it

I clienti potranno essere risarciti. "Gambe e glutei più tonici del 28% rispetto alle normali scarpe da ginnastica”, prometteva la pubblicità ma nessun dato scentifico era alla bese di tali informazioni.
Reebook - marchio di abbigliamento che fa capo ad Adidas - è solo uno dei brand che hanno cavalcato l'onda delle presunte scarpe tonificanti, 


Via Patrizio Benotto
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5 Ways Serious Bloggers Can Fail | Tales of a Literary Nobody

5 Ways Serious Bloggers Can Fail | Tales of a Literary Nobody | Social media culture | Scoop.it
We all know that blogs require work, but could we be doing things as bloggers that will cause them to fail?
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LinkedIn Launches Company Status Updates, Developer Program | Adweek

LinkedIn Launches Company Status Updates, Developer Program | Adweek | Social media culture | Scoop.it
In a bid to boost user engagement and support marketers, LinkedIn today announced two new features at its Connect:11 event in New York.
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5 Steps to Tracking and Monetizing Your Website Conversions | Content Marketing Institute

5 Steps to Tracking and Monetizing Your Website Conversions | Content Marketing Institute | Social media culture | Scoop.it
I’d like to see a show of hands: How many of you have Google Analytics installed on your websites? Most of you? Great!
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What Is Content Curation and How It Can Help Market Your Brand

What Is Content Curation and How It Can Help Market Your Brand | Social media culture | Scoop.it

Content curation is the identifying, selecting and sharing of content that is meaningful to a specific target audience as well as other online resources such as articles, blog posts, videos, tweets, and photos. Done correctly, it can play a vital role in helping your brand succeed; and is particularly effective when sharing relevant information with your social network.

 

We are constantly inundated with advertisements, articles and other forms of information daily. However, content curation helps your audience see only the most important news or updates, since you have taken the first step and filtered out irrelevant information.

 

By curating content, you can narrow down interesting news to share with your social network, thereby enticing consumers to read your posts and support your company. The more interesting the news or information that you post, the more likely they will be to trust your brand. In fact, in curating content, you don't have to be the original creator, rather you can be a facilitator for sharing of useful information.

[read full article http://j.mp/nmSwg1]


Via Giuseppe Mauriello
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How to Market Your Brand on YouTube

How to Market Your Brand on YouTube | Social media culture | Scoop.it
For those of you wondering how to utilize the services provided by YouTube for marketing your brand, the information provided in this post...
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Creating Your First iPhone Application

Creating Your First iPhone Application | Social media culture | Scoop.it
The iPhone has become not only a useful gadget but a symbol of status. The young generation is particularly much excited with and its variety of applications.
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The Business of Infographics

A picture is worth a thousand words. In the digital age, the saying has never been more relevant.
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The Future of Content in SEO

The Future of Content in SEO | Social media culture | Scoop.it
Editor's Note: This is a guest post by John Schulenburg, Director of SEO for Red Bricks Media. Remember the old line content is king?
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How Google Analytics Is Impacting Business

How Google Analytics Is Impacting Business | Social media culture | Scoop.it
Google Analytics: find out what you need to measure and discover how to monitor your social media activity and how it impacts your business results.
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Google Adwords Quality Score Update > Smart Insights Digital Marketing

Google Adwords Quality Score Update > Smart Insights Digital Marketing | Social media culture | Scoop.it
Updates to Quality Score Rolling out Gloablly Value/Importance: Recommended link: Source - Official Google Announcement Our commentary Yet...
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Comprehensive Guide to Measuring the ROI of Social Media Marketing

Comprehensive Guide to Measuring the ROI of Social Media Marketing | Social media culture | Scoop.it
With all the good press it’s been getting lately, you’d think that social media was a gift from the internet ...
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Hello Kitty: A Look At The Social Media Sentiment Around This Popular Brand | Business 2 Community

Hello Kitty: A Look At The Social Media Sentiment Around This Popular Brand | Business 2 Community | Social media culture | Scoop.it

How cute is too cute? That’s the question for the Hello Kitty brand. The target audience is “pre-adolescent females,” and they think that Kitty, the female white Japanese bobtail cat with a red bow, is, like, totally adorable. But not everyone who’s paying for the products is so smitten with the kitten.

 

About Sanrio

The company behind Hello Kitty is SANRIO, which is celebrating its 50th anniversary this year. Hello Kitty, whose full name is Kitty White, is a fictional character first designed by Yuko Shimizu. The character first appeared on a vinyl coin purse introduced in Japan in 1974 and brought to the United States in 1976. According to Wikipedia, Sanrio has earned over $1 billion annually since 2003 in sales on Hello Kitty merchandise outside of Japan. The Hello Kitty product range goes from purses, stickers and pen sets to toasters, televisions, clothing, massagers, and computer equipment. There are even two officially licensed Hello Kitty theme parks, Harmonyland and the indoor Sanrio Puroland.

 

[Read full article http://goo.gl/duiu6 ]


Via Giovanni Scrofani
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Google Analytics: monitorare i comportamenti social - News PMI Servizi

Google Analytics: monitorare i comportamenti social - News PMI Servizi | Social media culture | Scoop.it
News PMI ServiziGoogle Analytics: monitorare i comportamenti socialNews PMI ServiziL'importanza del social media marketing è sempre più evidente, cresce il business online e con esso crescono tutti gli aspetti del marketing online, tra cui...

Via Pasquale Gangemi
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Social Media is Serious Business for Leading Companies [Study]

Social Media is Serious Business for Leading Companies [Study] | Social media culture | Scoop.it
Just a few years ago, social media was something the kids were doing; a trend or fad that wasn’t going to last long. As social media networks have ...
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