Social media culture
Follow
Find
31.9K views | +4 today
Social media culture
Appunti, approfondimenti e news dal mondo dei Social Media
Your new post is loading...
Your new post is loading...
Scooped by Guglielmo Cornelli
Scoop.it!

La top 100 delle aziende innovatrici

La top 100 delle aziende innovatrici | Social media culture | Scoop.it
Quali sono le 100 aziende leader nell'innovazione a livello mondiale? Vediamole in questo report, dove non è presente nessuna azienda italiana.
more...
No comment yet.
Rescooped by Guglielmo Cornelli from All Things Curation
Scoop.it!

Social content curation – a shift from the traditional

Social content curation – a shift from the traditional | Social media culture | Scoop.it
Social networking has definitely provided us with main channels for information flow. But in Curation: Understanding the the social firehose we are introduced to the fact that mainstream news reporting not only contributes to or makes use of this social news firehose, but is now also getting involved in curation – because someone has to make sense of the flow of citizen reporting of events....

Via Shirley Williams (appearoo.com/ShirleyWilliams)
more...
No comment yet.
Rescooped by Guglielmo Cornelli from All Things Curation
Scoop.it!

When Everyone is Tweeting, Who is Paying Attention?

When Everyone is Tweeting, Who is Paying Attention? | Social media culture | Scoop.it

Food for thought from Toddi Gutner for Business2Community:

 

I found this piece particularly interesting and wanted to call your attention to it. It's one of those things we all experience everyday, but do we really stop to ask ourselves this question:

 

****Are You Mobilizing Communities or Just a Voice in the Crowd?

 

I've personally covered events online, tweeting the main points live and although I was able to filter and capture the essence of what was going on, I had to go back and really absorb the information and then try to apply it to my business effectively. (not always an easy task) :-)

 

It's a juggling act but one I think we're all experiencing on one level or another.

 

Excerpt:

 

Continuous Partial Attention (CPA) is the process of paying simultaneous but superficial attention to a number of sources of incoming information.

 

This term, coined by writer and consultant Linda Stone in 1998, aptly describes the scene at the recent Council of Public Relations Firms Critical Issues Forum on Social Revolution:

 

This is what particularly caught my attention:

 

**What was the unintended consequence (UC) - these being outcomes that are not intended by a purposeful action?

 

**They can be positive, negative or have a perverse effect contrary to what was originally intended.

 

 

****So are there any unintended consequences to compulsively tweeting from an event or otherwise?

 

This is a question I have yet to answer. It is sort of like waiting to see what the side effects of a drug will be years after it has been approved.

 

One UC of CPA may be that peoples’ attention spans (already truncated by USA Today and sound bite television) and

 

**related ability for analytic thought will be reduced to nanoseconds.

 

I'd love to hear your Thoughts?

 

Curated by Jan Gordon covering "Content Curation, Social Media and Beyond"

 

Read the full article: [http://bit.ly/vNC1cn]


Via janlgordon, Shirley Williams (appearoo.com/ShirleyWilliams)
more...
Beth Kanter's comment, November 28, 2011 3:20 PM
I just rescooped this article because I found it in another source, but here I look further into your collection and find it. I'm curating on the topic information overload and coping skills. I believe that curation can help you pay attention. I experienced this myself .. I was a conference. Many people were tweeting. I was tracking it with storify - doing content curation in real time with twitter versus tweeting helped me pay attention, quickly put together a coherrent record of what happened and make it unstandable to people not in the room.
janlgordon's comment, November 28, 2011 3:59 PM
@BethKanter
I have covered a few conferences in real-time and it definitely makes you pay attention on more than one level. Being able to put it in a cohesive manner helping people understand what's happening is an art in itself and something you do very well.
Carla Chapman's curator insight, October 1, 2014 4:49 PM

Are there unintended consequences for compulsively tweeting?  Read on....

Scooped by Guglielmo Cornelli
Scoop.it!

The 5 Deadly Sins of Email Marketing

The 5 Deadly Sins of Email Marketing | Social media culture | Scoop.it
The 5 Deadly Sins of Email Marketing There are a lot of things that can go wrong with email marketing: your links might not work, there could be typo...
more...
No comment yet.
Scooped by Guglielmo Cornelli
Scoop.it!

Guerriglia marketing: campagna shock di Benetton - Quando l'importante é fare scalpore

Guerriglia marketing: campagna shock di Benetton - Quando l'importante é fare scalpore | Social media culture | Scoop.it
E' partita la nuova campagna di Benetton: e' ''guerriglia marketing''.
more...
No comment yet.
Scooped by Guglielmo Cornelli
Scoop.it!

Is Google+ or Facebook Better for Business?

Is Google+ or Facebook Better for Business? | Social media culture | Scoop.it
For now there's a sense that Facebook may be outdoing Google+ when it comes to giving businesses a place to reach customers.
more...
No comment yet.
Scooped by Guglielmo Cornelli
Scoop.it!

How to Create a Social Media Marketing Schedule

How to Create a Social Media Marketing Schedule | Social media culture | Scoop.it
It's easy to get into social media for the wrong reasons and to post too much or too little. Here's how to balance out your social media efforts.
more...
No comment yet.
Scooped by Guglielmo Cornelli
Scoop.it!

Social Media Users In Love: Romance Update [INFOGRAPHIC]

Social Media Users In Love: Romance Update [INFOGRAPHIC] | Social media culture | Scoop.it
Social media is a great accelerator for exposing you to potential mates, but does that change the basic way people interact with each other?
more...
No comment yet.
Scooped by Guglielmo Cornelli
Scoop.it!

[Infographics] How To Make The Perfect Cocktail

[Infographics] How To Make The Perfect Cocktail | Social media culture | Scoop.it
We've really been getting into infographics lately. They are fun, colorful and a great way to get a lot of information at a glance.
more...
No comment yet.
Scooped by Guglielmo Cornelli
Scoop.it!

Integrated Marketing is No Longer Enough: Why B2B Brands Need to be Synchronized - DeSantis Breindel

In today’s connected marketing environment, where the conversation never ends and every message can link across platforms, the static Integrated Marketing model that has guided marketers for nearly 20 years needs to be upgraded to a less linear...
more...
No comment yet.
Scooped by Guglielmo Cornelli
Scoop.it!

8 Social Media Platforms (Other Than the Big 3) to Drive Traffic To Your Site | Social Media Today

8 Social Media Platforms (Other Than the Big 3) to Drive Traffic To Your Site | Social Media Today | Social media culture | Scoop.it
Social Media Platform Friends Frequently, when it comes to social media, we as marketers think only of the Big 3—Facebook, Twitter, and LinkedIn (you could probably count Google+ as a half-sibling, but I’ll get to that).
more...
No comment yet.
Scooped by Guglielmo Cornelli
Scoop.it!

67% of Online Adults Use Social Media To Stay In Touch With Friends

67% of Online Adults Use Social Media To Stay In Touch With Friends | Social media culture | Scoop.it
In a new study released today, Pew Internet Research found that 66 percent of American adults online use Facebook, Twitter, MySpace and LinkedIn. They cite staying in touch with family and friends as one of the major reasons for using these sites.
more...
No comment yet.
Rescooped by Guglielmo Cornelli from All Things Curation
Scoop.it!

Are Content Curators the power behind social media influence?

Are Content Curators the power behind social media influence? | Social media culture | Scoop.it

By Neicole Crepeau, Contributing {grow} Columnist Are you overlooking some of the most powerful influencers on the social web?  Let’s find out.

 

Tomislav finds the coolest pictures / stories. Follow him here and on Twitter.


Via Tomislav Savov, Martin (Marty) Smith, Shirley Williams (appearoo.com/ShirleyWilliams)
more...
No comment yet.
Rescooped by Guglielmo Cornelli from Web Publishing Tools
Scoop.it!

The Best Free Web Publishing Apps Compared: CatchFree

The Best Free Web Publishing Apps Compared: CatchFree | Social media culture | Scoop.it

Catchfree is a new free online service which allows you to easily check and compare the best free apps across a number of interest areas. 

Here is a direct link to the web publishing apps showcase, where you can see and compare the best tools available out there to build a web site easily. The comparative table allows you to verify not only the user ratings and the popularity of the app on Facebook, but also the following features:

- Ability to create a mobile version
- Range of ready-made templates

- Ads supported or ad-free

-  Free web hosting

- Custom themes

- Ease of use

- Ease of setup

- Download required

- Need for registration

Useful for novice publishers. 7/10

 http://catchfree.com/build-a-website#tab=top-free-apps-tab


Via Robin Good
more...
No comment yet.
Scooped by Guglielmo Cornelli
Scoop.it!

The Best Video Marketing Tips Ever!

The Best Video Marketing Tips Ever! | Social media culture | Scoop.it
Blog post at Social-able :

Video Marketing solidifies your online presence whilst building deep and meaningful relationships with your customers.
more...
No comment yet.
Scooped by Guglielmo Cornelli
Scoop.it!

Ten Tips For A Social Media Newbie

While most of us in this field have some type of marketing and business background, it is rare to find anyone who has actually studied “Social Media” in school in the conventional sense of the word.
more...
No comment yet.
Scooped by Guglielmo Cornelli
Scoop.it!

Nick Cannon

Nick Cannon | Social media culture | Scoop.it
We all messed around with sidewalk chalk when we were kids. Who knew we could actually make a living doing it? These artists have taken sidewalk chalk to the extreme.
more...
No comment yet.
Scooped by Guglielmo Cornelli
Scoop.it!

Come proteggere la tua reputazione online in infographic

Come proteggere la tua reputazione online in infographic | Social media culture | Scoop.it
Costruire e gestire la propria digital presence è molto importante ecco alcuni suggerimenti su come proteggere la tua reputazione online in infographic.
more...
No comment yet.
Scooped by Guglielmo Cornelli
Scoop.it!

56% Of Young Professionals Won’t Work At A Company That Bans Twitter And Facebook [INFOGRAPHIC] - AllTwitter

56% Of Young Professionals Won’t Work At A Company That Bans Twitter And Facebook [INFOGRAPHIC] - AllTwitter | Social media culture | Scoop.it
56% Of Young Professionals Won’t Work At A Company That Bans Twitter And Facebook [INFOGRAPHIC]...
more...
No comment yet.
Scooped by Guglielmo Cornelli
Scoop.it!

Measuring Social Media ROI: 3 Things To Consider

Measuring Social Media ROI: 3 Things To Consider | Social media culture | Scoop.it
Will we ever be able to uniformly measure the economic benefits of social media marketing?
more...
No comment yet.
Scooped by Guglielmo Cornelli
Scoop.it!

Andy’s Answers: How can I use Foursquare to create word of mouth?

Did you know Foursquare grew 3,400% last year? The location-based social tool is incredibly popular, and despite fierce competition, it continues to expand.
more...
No comment yet.
Scooped by Guglielmo Cornelli
Scoop.it!

Co-creazione e saggezza della rete. Crowdsourcing come risorsa latente. | Leonardo Milan, lateralmente…

Co-creazione e saggezza della rete. Crowdsourcing come risorsa latente. | Leonardo Milan, lateralmente… | Social media culture | Scoop.it
La rete tra le persone c'è sempre stata, c'è sempre stata la saggezza delle folle... solo che adesso le chiamiamo, rispettivamente, Social Network e Crowdsourcing.
more...
No comment yet.