Social media culture

In issue 3 of PwC’s Tech Forecast there is a great video illustrating what is going to change in the near future when it comes to finding the right information.

"The Navigational phase of online information is just now emerging.

Within three to five years, finding more of the information we need--not to mention opportunities for more effective collaboration--will become possible. Social tools will help."

The animated video explains how making network and interest-based connections more visible will allow easier and more effective filtering and navigation of information spaces in the near future. 

Insightful. 8/10

Watch the video here:  http://www.pwc.com/us/en/technology-forecast/2011/issue3/index.jhtml