We are pleased to share the findings from our semi-annual report on The State of Social Marketing Report: 7 Major Findings & In-Depth Analysis.
Social Marketers Are Starting to Measure What Matters
Social marketers are starting to track different aspects of the value they are driving – such as brand’s effectiveness in social, customer engagement, and revenue generation. To measure revenue generation, marketers look to:
New customers coming from social, as reported by 63% of respondents; new leads by 60%
Sales driven from social (59%)
Only 41% report having individual social profiles for their fans and followers,