Are you just cutting grass or are you landscaping the lawn with your social media strategy? Scott Yates explores the difference between the two and the dangers of not having a solid social media strategy for your business.
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Scooped by Guglielmo Cornelli onto Social media culture |
Are you just cutting grass or are you landscaping the lawn with your social media strategy? Scott Yates explores the difference between the two and the dangers of not having a solid social media strategy for your business.
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Excerpt from the article:
What most folks don’t realize is that the Thank You page, which is so often overlooked, has huge potential for getting visitors to help you:
- Gather Market Research and Customer Feedback
You just convinced these people to sign up, so now they’re hot prospects and open to what you have to say.
Here, I will give you some easy tips you can implement today to increase the ROI of your Thank You page.
So let’s get started:
Tactic #1: Ask Readers to do a Survey Tactic #2: Ask Readers to “Tell Us More about Yourself Tactic #3: Ask for Feedback Tactic #4: Add Links to your Best Content Tactic #5: Display Testimonials Tactic #6: Show a Video Tactic #7: Display a Promotion Tactic #8: Ask them to follow you on Social Media Tactic #9: Ask them to Share your Site Tactic #10: Participate in your Community
Curated by Agostino Caniato:
To deepen the points just mentioned read the full article here: http://bit.ly/QUwZBD Via Agostino Caniato Delete the scoop?
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Are you looking for some new ideas to simplify your social media marketing? Delete the scoop?
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I selected this article from conversationagent today not only does it have some great tips for creating compelling content but it gives you examples of people who are doing a good job with each suggestion.
These ideas can be used for content curators as well - to create buzz and build an audience, providing "context" is what sets you apart from others - these tips are ways to accomplish that.
"Connecting ideas and people -- how talk can change our lives".
Here are a few things that caught my attention:
**. Make digestible bits of advice in micro-interactions gain big impact. Kellye Crane built a community for #soloPR practitioners off a Twitter chat filled with useful advice.
** Create a new list. People like to see where things stack against each other. By far, the most popular list is still the one Todd And created and AdAge took over.
** Give away secrets and tips to help others become more effective. Adam Singer is very generous in that regard.
** Teach something new or from a new perspective. Kathy Sierra has been able to do that on a topic that for many was considered not quite appealing . ** Inspire people to take action and change the world. Entrepreneur Chris Guilleabeau is a good example of that.
** Be opinionated about future trends. That's a trait that is best exemplified by Robert Scoble.
** Track and review future trends from behind the scenes. A good guide is Louis Gray.
**Create a conversation around a social object. That's what Hugh MacLeod does.
** Become the expert hub on a subject matter. The consistent "go to" person for branding is the team at Branding Strategy Insider.
Selected by Jan Gordon covering "Content Marketing, Social Media and Beyond"
Read full article here: [http://www.conversationagent.com/] Via janlgordon
Barry Deutsch's comment,
May 16, 2012 2:18 AM
Fully 1/3 of my business in executive search, speaking engagements, and consulting projects come directly from content curation and marketing.
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Social media is not difficult to do and it’s not really new, though the way we treat it, analyze it and talk about it certainly is. Delete the scoop?
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