This piece was written by guest blogger Jon Thomas for Site Sketch 101.
Jon has lots of good insights and suggestions as to how to create an impact and build relationships with your audience or clients.
"The greatest advantage of embracing social-media storytelling is the ability of brands to tell their story across a variety of touch points using Twitter, Facebook and a blog."
The primary challenge is to figure out what, exactly, your brand’s story is. That’s no easy task and would take far more effort than a single blog post.