The Merriam-Webster Dictionary defines a trend as a line of general direction or movement; and as marketers, we are comfortable connecting ourselves to data,...
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Appunti, approfondimenti e news dal mondo dei Social Media
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Guglielmo Cornelli
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Via Robin Good 
Robin Good's curator insight,
March 11, 12:33 PM
Thanks to Marty Zwilling on StartupProfessionals for distilling some of the key traits that have made Amazon, Apple, Facebook and Google such uniquely successful companies. From the article intro: "According to many technology pundits, including Phil Simon, in his book “The Age of the Platform,” these four exemplify the rise of platforms with applications as a business model, rather than a single product or service. Whether you believe his conclusion or not, you can learn a lot from the lessons he offers on how to build a competitive business model today." The article provides ten key principles utilized by this "gang of four" to reach their broad business success. Here my favorite four: 1) Act small. “Bigness” and all of its attendant problems – bureaucracy, politics, infighting, and the like – put any business model at risk. Bureaucracy and excessive democracy kill speed. Shake organizations up often to avoid stiff and inflexible management structures. 3) Move quickly and decisively when spotting a niche. Don’t confuse patience with inertia. Waiting too long means that an opportunity may disappear permanently – or someone else may beat you to the punch. Temper expectations, but make the bet. 4) Use existing tools. It’s time consuming, expensive, and simply unnecessary for every company to create its own tools and base functions (planks) from scratch. By using outposts, businesses increase serendipity, exposure, and cross-pollination. Valuable. To the point. 7/10 Full article: http://blog.startupprofessionals.com/2013/03/10-entrepreneurial-lessons-from-gang-of.html 
Martin (Marty) Smith's curator insight,
March 12, 7:16 AM
Great advice in here even as I suspect it sounds easier than it actually IS :). Delete the scoop?
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Stamattina abbiamo letto su Corriere.it un'intervista a Marco Camisani Calzolari in cui vengono denunciate delle metodologie poco ortodosse di raccolta fan... Delete the scoop?
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My Social Strand, an interactive website launched Tuesday, turns your Facebook profile into a personalized infographic. Delete the scoop?
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Learn the difference between crafting Facebook updates and Twitter updates, and how a few tweaks can make your social media updates more effective. Delete the scoop?
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I've been struggling to put into words why I'm not drawn to Pinterest. Delete the scoop?
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LinkedIn versus Facebook: Which social network gives you better results for B2B Marketing? What kind of prospect should you approach on LinkedIn? Delete the scoop?
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See how much better Google's results would be if they included information from across the social web, rather than just Google's own social network. Delete the scoop?
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With so many new social media pages and services rolling out, which service deserves the most effort? We look at the pros and cons of each for branding your company. Delete the scoop?
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Google today launched the first iteration of its brand Pages product for Google+. The company has some big choices to make about it will flesh out this skeleton to challenge the Pages product Facebook has had years to work on. Delete the scoop?
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Now this is an eye-opener! We all know that Millenials are leading the way in the digital world. Well here is a must-see video from MTV, along with a very important article written by Steve Rosenbaum for mediaite.com.
Introducing "The Curated 'me'". The online persona that we portray to the whole world that is very likely different to how we show ourselves to our frriends and family.
"What’s changing for young people is changing for all of us. How we connect, how we share. How we present our digital selves."
"In some ways it is the evolution of our society from physical to digital. In the past we knew that we had to behave one way at work, another in a public park, and another at Church or Synagogue. Now those behaviors move online."
Here are some of the things that caught my eye:
**** The presentation was called ‘Millennials: Decoded’, and was broken into four findings. The Curated Me, Publicly Intimate, Like-A-Holism and Digi-Quette:
*** The Curated Me is almost like a prosthetic extension of ourselves: “You are the author of what gets put out there.”
*** Publicly Intimate: 94% agreed that texts are private. While platforms like Twitter and FB Status are public, with FB being more Superficial, and Twitter more Real. Phone calls are the least welcome, because they can be ‘awkward.’
*** Like-a-Holism (Are you a likeaholic?): 79% of respondents said their generation expects feedback, and 58% feel more confident when others respond. 33% said they feel disappointed when others don’t respond, and 23% said they feel alone if they don’t get feedback.
*** Digi-Quette: The etiquette of the always on web is emerging as a series of social behaviors. They can’t really be taught about it, because they know more about it than the older generation. Says one expert: “It’s like the air they breathe.”
Curated by JanLGordon covering "Content Curation, Social Media & Beyond"
Via janlgordon Delete the scoop?
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Oltre la metà dei migliori marchi italiani non ha una pagina Facebook, secondo una ricerca di Blogmeter. Le altre magari hanno molti fan, ma poche interazioni. Quali consigli devono seguire i brand? Delete the scoop?
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Andrea Cappello spiega la sua idea sul perchè i siti sono ancora più importanti dei social media Via Renato Bertuol Delete the scoop?
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![[CASE STUDY] Stolichnaya Vodka Local Facebook Sweepstakes Campaign | Social media culture | Scoop.it](http://img.scoop.it/lkoHCb2Awm1KfUDdq-cMVjl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
A few weeks ago, I wrote about how a local brand that sells retail high quality meat, ran an effective Facebook sweepstakes campaign which exceeded expected results by far. Delete the scoop?
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On Wednesday, February 29, Facebook made several announcements at its fMC conference for marketers in New York. Several of the tools brands have available to them are undergoing big changes. Delete the scoop?
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Twitter, Facebook, LinkedIn And The Hierarchy Of Needs [INFOGRAPHIC]... Delete the scoop?
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A new study analyzes sharing behaviors on Facebook, Twitter and Google+ and makes predictions for the future of sharing. Delete the scoop?
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This article was written by Josh Sternberg for digiday. I selected this piece because it definitely addressed this question and provided some very good insights and strategies that brands need to know.
Excerpt:
It's very difficult for brands to amass sizeable audiences on their own nowadays says Neil Chase, SVP of editing and publishing at Federated Media.
**If a brand is an expert in a certain topic, their reputation might make them a credible source of information,”
Here are some of the takeaways:
**The best way to do it is to identify a high-interest topic that you want to be perceived as an expert in,” he said.
**“Curate that topic and provide some context around it. If you’re curating a lot of content in a topic area, over time that leads to expertise and credibility.”
**brands have to know each of their customers and have the credibility in their field to get consumers to trust the content they spread
**“Brands have a content story to tell,” said Colleen DeCourcy, CEO of Socialistic, a social media agency.
****“Some brands have data and research they have gathered in the creation of their products that can be contextualized and turned into content — which can give them both real authority on the topic and some real ROI for their effort.”
**Brands need to be careful in not only what, but how much they curate.
**Brands need to make sure they’re not just regurgitating content, but instead offering readers/followers valuable information
**Steve Rubel, Edelman’s evp of global strategy and insights, suggests brands start by having an editorial point of view and deciding where the content will live — the brand’s site or aggregation sites like Tumblr or Pinterest.
**The plus side is that once you do figure out how you want to curate and it becomes part of your broader communications strategy — it’s pretty easy to establish a voice.
Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"
Read full article here: [http://bit.ly/xn8Ahn] Via janlgordon Delete the scoop?
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How do you engage with online video? Do you watch more online video on your computer, tablet or mobile device? How and where do you share online video content? Delete the scoop?
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Twitter's redesign isn't available to everybody yet, but a sneak peek at the site's new features reveals that Twitter's strategy to expand its audience is matched by a desire to beat Facebook at its own game. Delete the scoop?
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Avete presente Wikio news? Avete presente il famoso aggregatore di notizie e le famose classifiche dei blog più popolari? Delete the scoop?
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For now there's a sense that Facebook may be outdoing Google+ when it comes to giving businesses a place to reach customers. Delete the scoop?
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Okay, so you’ve finally gotten on the social media bandwagon. You’ve been putting it off and putting it off, but now you’ve finally made the move. Delete the scoop?
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Parliamoci chiaro: far crescere e fruttare una pagina Facebook di un brand non è cosa semplice, a meno che voi non siate Coca Cola, Oreo o comunque un marchio talmente noto da non aver teoricamente bisogno di promozione. Delete the scoop?
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