"Mobile Web 3.0 is super exciting. But a word of caution: delivering value and driving monetization in the Mobile Web 3.0 era is hard.
The answer will not be for web-first properties to scrunch their ad platforms onto mobile. Monetization via mobile advertising will require offerings that do more to close the loop of commerce.
Advertisers increasingly will ask of mobile: why buy a click when what I want is a paying customer or user?
The services with the best offers here will be big winners in this Mobile Web 3.0".
Via Antonino Militello