Social media culture
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Social media culture
Appunti, approfondimenti e news dal mondo dei Social Media
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11 Strumenti gratuiti per amplificare il vostro Social Media Engagement - Siti Web, Social Media - Rienzi Comunica Varese

11 Strumenti gratuiti per amplificare il vostro Social Media Engagement - Siti Web, Social Media - Rienzi Comunica Varese | Social media culture | Scoop.it
Essere attivi sui social media è una parte essenziale del tuo piano di marketing. Ecco 11 Strumenti gratuiti per amplificare il tuo Social Media Engagement
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Marco Favero's curator insight, March 4, 2015 6:42 AM

aggiungi la tua intuizione ...

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7 Multi-Platform Social Media Analytics Tools

7 Multi-Platform Social Media Analytics Tools | Social media culture | Scoop.it
Here are 7 Social media analytics tools for multiple platforms to help you analyze your social media presence.
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Alessio Pomaro - Google+ - Lavori nel mondo del web? Scopri come avere sempre tutti i…

Alessio Pomaro - Google+ - Lavori nel mondo del web? Scopri come avere sempre tutti i… | Social media culture | Scoop.it
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5 User-Friendly Tools for Building Your Online Portfolio

5 User-Friendly Tools for Building Your Online Portfolio | Social media culture | Scoop.it
Do you want to take your online presence to the next level? Put your portfolio on one of these five great platforms.
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13 Tools to Simplify Your Social Media Marketing

13 Tools to Simplify Your Social Media Marketing | Social media culture | Scoop.it
Are you looking for tools to simplify your social media activities?
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Can Curation Help Brands Build Powerful Audiences?

Can Curation Help Brands Build Powerful Audiences? | Social media culture | Scoop.it

This article was written by Josh Sternberg for digiday. I selected this piece because it definitely addressed this question and provided some very good insights and strategies that brands need to know.

 

Excerpt:

 

It's very difficult for brands to amass sizeable audiences on their own nowadays says Neil Chase, SVP of editing and publishing at Federated Media.

 

**If a brand is an expert in a certain topic, their reputation might make them a credible source of information,”

 

Here are some of the takeaways:

 

**The best way to do it is to identify a high-interest topic that you want to be perceived as an expert in,” he said.

 

**“Curate that topic and provide some context around it. If you’re curating a lot of content in a topic area, over time that leads to expertise and credibility.”

 

**brands have to know each of their customers and have the credibility in their field to get consumers to trust the content they spread

 

**“Brands have a content story to tell,” said Colleen DeCourcy, CEO of Socialistic, a social media agency.

 

****“Some brands have data and research they have gathered in the creation of their products that can be contextualized and turned into content — which can give them both real authority on the topic and some real ROI for their effort.”

 

**Brands need to be careful in not only what, but how much they curate. 

 

**Brands need to make sure they’re not just regurgitating content, but instead offering readers/followers valuable information

 

**Steve Rubel, Edelman’s evp of global strategy and insights, suggests brands start by having an editorial point of view and deciding where the content will live — the brand’s site or aggregation sites like Tumblr or Pinterest.

 

**The plus side is that once you do figure out how you want to curate and it becomes part of your broader communications strategy — it’s pretty easy to establish a voice.

 

Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"

 

Read full article here: [http://bit.ly/xn8Ahn]


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I migliori strumenti online per Freelance

I migliori strumenti online per Freelance | Social media culture | Scoop.it
I migliori strumenti online per Freelance: scopri la raccolta completa di strumenti per freelance che semplificano la tua attività.
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KPI 6: Piattaforma di Social Media Analysis

KPI 6: Piattaforma di Social Media Analysis | Social media culture | Scoop.it
KPI 6: piattaforma di social media analysis che permette il monitoraggio delle conversazioni online sui social network e la raccolta di dati sui competitors
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8 Tips to Get Your Brand on the Social Curation Boom and Beyond

8 Tips to Get Your Brand on the Social Curation Boom and Beyond | Social media culture | Scoop.it

This post was written by Melonie Gallegos for iMediaconnection

 

In this piece, there are 8 tips to help marketers get in on the social curation boom in a meaningful way - that means Pinterest and beyond!

 

Here's an excerpt:

 

"Curation is a long-standing tradition of collecting, saving & organizing objects. Today it takes on a different meaning. Organizataions have evolved from collecting artifacts to digital curation of media and content"

 

When human behavior shifts and it certainly has, (more about that in the article), brands are quick to follow suit.

 

Here are some highlights:

 

There are a lot of websites offfering curation-type services

 

To get a clear sense of how a brand might leverage curation in this article, they have broken them down into categories.

 

**social bookmarking and news

 

**sharing

 

**Aggregation and syndication networks

 

**There are 8 ways your brand can get in on the action

 

Here are a few that caught my attention:

 

Become a curator creator

 

**Create your own Pinterest board and it's more than just slapping images, it takes thought, strategy, being part of the community and continually showing up

 

**appreciating other people's content and having two-way conversations

 

Create an Interest-based content strategy

 

**Focus on the interests of your audience, not your products and services!

 

**Allign their real-life interests with your brand position

 

Curated by Jan Gordon covering "Pinterest Watch"

 

Read full article here: [http://bit.ly/IXNQQB]


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Giuseppe Mauriello's comment, May 2, 2012 2:58 PM
"thank you"!
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Your Social Media Success Toolkit: 10 Must-Have Resources

Your Social Media Success Toolkit: 10 Must-Have Resources | Social media culture | Scoop.it
Sometimes I feel like we rely too heavily on tools and technologies to do the work for us, when the real truth about social media is that it’s not a media. It’s a human relationship. Like love, it takes time, passion, consistency and effort.
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6 Tools Social Media Experts Use to Update Facebook Pages

6 Tools Social Media Experts Use to Update Facebook Pages | Social media culture | Scoop.it
Six third-party tools and applications used by social media experts, brands, and agencies to keep your Facebook page up to date. Click here to read more.
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10 Little Known Social Media Tools You Should Be Using

10 Little Known Social Media Tools You Should Be Using | Social media culture | Scoop.it
Want to take your social media campaigns to the next level? These tools can help you get there.
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47 Essential Social Media Tools for Content Marketers

47 Essential Social Media Tools for Content Marketers | Social media culture | Scoop.it
It’s hard to believe the sheer number of social media tools we use every day to help grow the Content Marketing Institute and SocialTract, as well as my own...
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Does The Perfect Social Media Measuring Tool Exist?

You have done your research where your customers and prospects are? You have made your Social Media Strategy and have set up all the necessary platforms?
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