Blog post at The business of being a blogger : Storytelling makes sales letters and blog posts so much more entertaining to read.
This is a great post with very practical tips about bringing stories into your blog posts or any content you create.
What I like is that this article goes beyond simply saying, "Add more stories to your blog posts, and here are ideas for types of stories to tell."
No, this post talks about starting with a lesson, 2 ways to build credibility with stories, and using the 'pace-pace-lead' technique among other tips.
This article should definitely help you if you want concrete steps to take to effectively bring stories into your writing.
Via Karen Dietz, janlgordon