Social media culture
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Social media culture
Appunti, approfondimenti e news dal mondo dei Social Media
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Scooped by Guglielmo Cornelli
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Il nuovo marketing? Fare del bene. Si apre l’era delle aziende...

Il nuovo marketing? Fare del bene. Si apre l’era delle aziende... | Social media culture | Scoop.it
Diciamolo fin da subito: fare del bene e fare profitto non sono più due universi distinti. Armonizzare e intrecciare questi due ambiti è anzi la sfida che ogni azienda deve oggi saper raccogliere per essere pronta per un futuro che è già arrivato. È mia convinzione da tempo, nella mia...
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Marco Favero's curator insight, October 17, 2014 4:47 PM

aggiungi la tua intuizione ...

Rescooped by Guglielmo Cornelli from Carlo Mazzocco | Il Web Marketing su misura
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Social Media: Le PMI Sono Pronte?

Social Media: Le PMI Sono Pronte? | Social media culture | Scoop.it
PMI e Social Media: mondi ancora apparentemente distanti, ma che si stanno avvicinando per rispondere alle necessità promozionali delle piccole aziende...

Via Carlo Mazzocco
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Rescooped by Guglielmo Cornelli from Storytelling, Social Media and beyond
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Storytelling and Emotional Connections in Blog Posts

Storytelling and Emotional Connections in Blog Posts | Social media culture | Scoop.it
Blog post at The business of being a blogger : Storytelling makes sales letters and blog posts so much more entertaining to read.

 

This is a great post with very practical tips about bringing stories into your blog posts or any content you create.

 

What I like is that this article goes beyond simply saying, "Add more stories to your blog posts, and here are ideas for types of stories to tell."

 

No, this post talks about starting with a lesson, 2 ways to build credibility with stories, and using the 'pace-pace-lead' technique among other tips.

 

This article should definitely help you if you want concrete steps to take to effectively bring stories into your writing.


Via Karen Dietz, janlgordon
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Karen Dietz's comment, February 29, 2012 9:28 PM
Thanks for re-scooping this Jan! Hope you are doing well :)
Karen Dietz's comment, March 2, 2012 5:30 PM
Many thanks for re-scooping this Guglielmo! Have a great weekend.
Rescooped by Guglielmo Cornelli from Curation, Social Business and Beyond
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Can Curation Help Brands Build Powerful Audiences?

Can Curation Help Brands Build Powerful Audiences? | Social media culture | Scoop.it

This article was written by Josh Sternberg for digiday. I selected this piece because it definitely addressed this question and provided some very good insights and strategies that brands need to know.

 

Excerpt:

 

It's very difficult for brands to amass sizeable audiences on their own nowadays says Neil Chase, SVP of editing and publishing at Federated Media.

 

**If a brand is an expert in a certain topic, their reputation might make them a credible source of information,”

 

Here are some of the takeaways:

 

**The best way to do it is to identify a high-interest topic that you want to be perceived as an expert in,” he said.

 

**“Curate that topic and provide some context around it. If you’re curating a lot of content in a topic area, over time that leads to expertise and credibility.”

 

**brands have to know each of their customers and have the credibility in their field to get consumers to trust the content they spread

 

**“Brands have a content story to tell,” said Colleen DeCourcy, CEO of Socialistic, a social media agency.

 

****“Some brands have data and research they have gathered in the creation of their products that can be contextualized and turned into content — which can give them both real authority on the topic and some real ROI for their effort.”

 

**Brands need to be careful in not only what, but how much they curate. 

 

**Brands need to make sure they’re not just regurgitating content, but instead offering readers/followers valuable information

 

**Steve Rubel, Edelman’s evp of global strategy and insights, suggests brands start by having an editorial point of view and deciding where the content will live — the brand’s site or aggregation sites like Tumblr or Pinterest.

 

**The plus side is that once you do figure out how you want to curate and it becomes part of your broader communications strategy — it’s pretty easy to establish a voice.

 

Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"

 

Read full article here: [http://bit.ly/xn8Ahn]


Via janlgordon
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Top 10 Project Management Trends For 2012

As the project environment grows in complexity, project management will require team, stakeholder, and executive collaboration in 2012 like never before.
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15+ Video Case History riguardo Attività Creative di Marketing

15+ Video Case History riguardo Attività Creative di Marketing | Social media culture | Scoop.it
Mi piace tenermi aggiornato e ispirarmi su attività di marketing craetive per Brand, in modo da poter carpire gli aspetti vincenti da poi assimilare per una propria nuova strategia.
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8 Creative Marketing Twists to Make Your Small Business Stand Out

8 Creative Marketing Twists to Make Your Small Business Stand Out | Social media culture | Scoop.it
With new social media platforms launching all the time, it's hard to know where to focus your marketing time and dollars. Here are eight ideas for...
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The Power of Transparent Marketing to Rock Your Business in 2012 and Beyond

The Power of Transparent Marketing to Rock Your Business in 2012 and Beyond | Social media culture | Scoop.it
Guest post by Marcus Sheridan. Marcus passionately speaks and writes about business and marketing on his blog, The Sales Lion.
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How Many Leads Does Your Sales Team Need?

How Many Leads Does Your Sales Team Need? | Social media culture | Scoop.it
I cannot tell you the number of times I have heard a sales rep report “they would hit their target if they just had more leads.” In rebuttal, many marketing departments claim “We just had a ton of people attend our last webinar/read our...
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