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Social media culture
Appunti, approfondimenti e news dal mondo dei Social Media
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Non a tutti piace l'idea di usare Zooppa per Firenze

Non a tutti piace l'idea di usare Zooppa per Firenze | Social media culture | Scoop.it
Crowdsourcing fin troppo di moda, tanto che pure la città di Firenze vi si affida con un contest per il nuovo brand della città. Ma…
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Crowdsourcing: sfruttare il potenziale creativo della Rete

Crowdsourcing: sfruttare il potenziale creativo della Rete | Social media culture | Scoop.it
L’esempio di TheBlogTv spinge a riflettere sulle implicazioni positive e negative veicolate da questo nuovo modello di business e comunicazione aziendale - Facendo zapping in questi giorni potrebbe esser capitato a qualcuno di voi di imbattersi in...
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Is Pinterest the 'next big thing' in social media?

Is Pinterest the 'next big thing' in social media? | Social media culture | Scoop.it

Yesterday I selected a post by Elad Gil who talked about Pinterest changing the way we share and consume information on the web.  Today I have selected another article by Don Reisinger  for Cnet News - digital home, who says, "let's not jump to conclusions here and has more to say about this.

 

I do admit I'm participating on many betas because I feel the need to stay informed. I'm not usually drawn to every new thing that comes along but somehow, Pinterest has caught my eye.

 

Let's take a look at why Pinterest is becoming one of the most popular social networks, what's really happening here?

 

Here's what caught my attention:

 

**Pinterest so far has been the only company to distinguish itself. Late last month, Experian Hitwise, a company that monitors consumer behavior on the Web, reported that Pinterest had 11 million visits during the week ended December 17, jumping 4,000 percent compared with six months earlier.

 

**The massive bump catapulted Pinterest to the 10th spot in Experian's listing of the most popular social networks, just behind Yelp. Experian also discovered that Pinterest has found a loyal following in women.

 

**In the past three months, women have accounted for 58 percent of its userbase, and nearly 60 percent of those women are between the ages of 25 and 44.

 

**Opinions are mixed over why Pinterest has been able to attract such a large audience.

 

**Is it the service's solid design? Is it the attention it has received from media outlets shocked by its growth?

 

**Is it, perhaps, the fact that it recently raised $26 million from venture-capital firm Andreessen Horowitz, giving it bundles of cash to play with? It could be all that.

 

**But Gil thinks it might also have something to do with its ease-of-use.

 

**"Pinterest was one of the first sites to take push button content generation (via bookmarklets and 're-pinning') and structure it into sets of curated content called 'boards

 

**This allowed users to collect content from across the Web, as well as from other users on the site.

 

Reisinger ends his article with a word of caution:

 

**"Pinterest has yet to offer its service publicly. And once it finally moves beyond its invite-only phase, the company will be truly tested."

 

Followed by the question: 

 

**"will the mainstream Web user who typically joins the social game after early adopters pick up their invites, find value in it?"

 

** Chances are, we'll get the answers to those questions later this year.

 

Curated by Jan Gordon covering "Content Curation, Social Media and Beyond"

 

Read full article here [http://cnet.co/xilVUk]


Via janlgordon
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Co-creazione e saggezza della rete. Crowdsourcing come risorsa latente. | Leonardo Milan, lateralmente…

Co-creazione e saggezza della rete. Crowdsourcing come risorsa latente. | Leonardo Milan, lateralmente… | Social media culture | Scoop.it
La rete tra le persone c'è sempre stata, c'è sempre stata la saggezza delle folle... solo che adesso le chiamiamo, rispettivamente, Social Network e Crowdsourcing.
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