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Social media culture
Appunti, approfondimenti e news dal mondo dei Social Media
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Come sfruttare LinkedIn per il vostro Personal Branding

Come sfruttare LinkedIn per il vostro Personal Branding | Social media culture | Scoop.it

LinkedIn For Business è il nome di una serie di lezioni dedicate a LinkedIn , in particolare su come sfruttare il social network per rinforzare il proprio marchio, espandere il business e far fruttare il nuovo network.


Via Anna Martini
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How to Work Social Media Into Daily Biz

How to Work Social Media Into Daily Biz | Social media culture | Scoop.it
We’d all like to grow more social businesses. After hearing about the positive effects that social media can have on our business, in terms of new customers, better word of mouth and brand perception, we’re sold on the idea.
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How to Make the Move From Big-Business Employee to Small-Business Owner

How to Make the Move From Big-Business Employee to Small-Business Owner | Social media culture | Scoop.it
Follow these six steps to help make the transition from corporate employee to entrepreneur.
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Creating the New Standards of Global Business

Creating the New Standards of Global Business | Social media culture | Scoop.it
Business has become one of the primary players in structuring the global economy and, by extension, global governance. This places new demands on business leaders.
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Why Your Business Needs to Become an Information Company

Why Your Business Needs to Become an Information Company | Social media culture | Scoop.it
(Hint: Your Competition Already is One!) When your customers want information, they want it now.
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Content's New Life Cycle - 4 Important Steps to Build & Maintain Your Brand

Content's New Life Cycle - 4 Important Steps to Build & Maintain Your Brand | Social media culture | Scoop.it

This piece was written by Aaron Dunn for Content Marketing Institute.

 

These steps apply to your overall content marketing strategy whether you're creating or curating content.

 

The challenge:

 

**Companies are now left trying to make sense of which ones they should be paying attention to, what they need to be doing in these channels to gain a competitive advantage, and how it all ties into their overall content marketing strategy.

 

The solution:

 

**In today’s rapidly shifting web, it’s essential that companies start to take a more holistic approach to content marketing and connect more effectively with their various stakeholders across a number of web and social channels. 

 

Here are the four steps:

 

As we awaken to the new realities of content, here are four ways to rethink your content execution, and take advantage of the new content life cycle.

 

**Structure your content marketing strategy as a holistic system that allows you to connect more effectively with various stakeholders across a number of social channels, drive conversation, and influence customers.

 

**Open up content contribution to more users across the organization, providing more opportunities to connect with and engage customers in social channels, and extend your online reach.

 

**Be sure to remove any technology or process roadblocks that inhibit the expansion of your contributor pool — the more people who are able to contribute easily, the more content you will have to push across your channels.

 

**Deliver fresh, compelling and timely content that engages users and keeps visitors returning to your site, and then be sure to extend that content into your social channels.

 

**Be sure you are listening to the online conversations of your target audience, and optimize your content and content strategy based on the insights you gather from them.

 

Curated by Jan Gordon covering "Content Marketing, Social Media and Beyond"

 

"Content Curation, Social Business and Beyond"

Read more: http://bit.ly/J69H56


Via Martin Gysler, janlgordon
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30 Tips for Using Social Media in Your Business

30 Tips for Using Social Media in Your Business | Social media culture | Scoop.it
Wading into the fast-moving flow of social media can be daunting to a small business owner with very little time on his hands. Here's Inc. 's comprehensive social media cheat sheet for the time-strapped entrepreneur.
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[INFOGRAPHIC] Tradesman Survival Guide

[INFOGRAPHIC] Tradesman Survival Guide | Social media culture | Scoop.it
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StumbleUpon Marketing Strategies to Help You Develop New Business

StumbleUpon Marketing Strategies to Help You Develop New Business | Social media culture | Scoop.it
StumbleUpon marketing strategies, case studies, and other advice to allow your business to expand quickly.
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The Power of Transparent Marketing to Rock Your Business in 2012 and Beyond

The Power of Transparent Marketing to Rock Your Business in 2012 and Beyond | Social media culture | Scoop.it
Guest post by Marcus Sheridan. Marcus passionately speaks and writes about business and marketing on his blog, The Sales Lion.
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