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Social media culture
Appunti, approfondimenti e news dal mondo dei Social Media
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#MJDaisyChain e Marc Jacobs - SocialMediaLife.it

#MJDaisyChain e Marc Jacobs - SocialMediaLife.it | Social media culture | Scoop.it
SocialMediaLife.it, Marc Jacobs lancia la campagna Social Media Marketing su Twitter e Instagram, con il pay per tweet e hashtag #MJDaisyChain si potranno acquistare i prodotti
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Google Plus supera Twitter, ma non in Italia

Google Plus supera Twitter, ma non in Italia | Social media culture | Scoop.it
SocialMediaLife.it, Google+ compie un anno e supera gli utenti di Twitter attivi ogni mese ma non in Italia secondo una indagine presentata a State of the Net 2012...
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Social media news: LinkedIn, Twitter and Scoop.it

Social media news: LinkedIn, Twitter and Scoop.it | Social media culture | Scoop.it
Monday was a busy day for some major social media sites, especially LinkedIn, Twitter and Scoop.it. Here is a quick roundup of the news.
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How to Customize Your Social Updates for Facebook and Twitter

How to Customize Your Social Updates for Facebook and Twitter | Social media culture | Scoop.it
Learn the difference between crafting Facebook updates and Twitter updates, and how a few tweaks can make your social media updates more effective.
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Su Twitter in 500 milioni ma per i politici è una novità

Su Twitter in 500 milioni ma per i politici è una novità | Social media culture | Scoop.it
(Fabio Belfiori è Pr Specialist presso la sede di Roma di Hill+Knowlton Strategies)
I politici e la rete: chi sono i più seguiti? Attivi?
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NBA's Perkins Calls Out LeBron James for Dunk Tweet Mashable NBA's Perkins Calls Out LeBron James for Dunk Tweet

NBA's Perkins Calls Out LeBron James for Dunk Tweet Mashable NBA's Perkins Calls Out LeBron James for Dunk Tweet | Social media culture | Scoop.it
Oklahoma City Thunder center Kendrick Perkins is not pleased with LeBron James' reaction on Twitter to Perkins' victimization by what many have called the "dunk of the year."...
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Can Curation Help Brands Build Powerful Audiences?

Can Curation Help Brands Build Powerful Audiences? | Social media culture | Scoop.it

This article was written by Josh Sternberg for digiday. I selected this piece because it definitely addressed this question and provided some very good insights and strategies that brands need to know.

 

Excerpt:

 

It's very difficult for brands to amass sizeable audiences on their own nowadays says Neil Chase, SVP of editing and publishing at Federated Media.

 

**If a brand is an expert in a certain topic, their reputation might make them a credible source of information,”

 

Here are some of the takeaways:

 

**The best way to do it is to identify a high-interest topic that you want to be perceived as an expert in,” he said.

 

**“Curate that topic and provide some context around it. If you’re curating a lot of content in a topic area, over time that leads to expertise and credibility.”

 

**brands have to know each of their customers and have the credibility in their field to get consumers to trust the content they spread

 

**“Brands have a content story to tell,” said Colleen DeCourcy, CEO of Socialistic, a social media agency.

 

****“Some brands have data and research they have gathered in the creation of their products that can be contextualized and turned into content — which can give them both real authority on the topic and some real ROI for their effort.”

 

**Brands need to be careful in not only what, but how much they curate. 

 

**Brands need to make sure they’re not just regurgitating content, but instead offering readers/followers valuable information

 

**Steve Rubel, Edelman’s evp of global strategy and insights, suggests brands start by having an editorial point of view and deciding where the content will live — the brand’s site or aggregation sites like Tumblr or Pinterest.

 

**The plus side is that once you do figure out how you want to curate and it becomes part of your broader communications strategy — it’s pretty easy to establish a voice.

 

Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"

 

Read full article here: [http://bit.ly/xn8Ahn]


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Google: Focus on the User!

Google: Focus on the User! | Social media culture | Scoop.it
See how much better Google's results would be if they included information from across the social web, rather than just Google's own social network.
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Facebook vs. Twitter: 5 Ways Twitter's Redesign is Taking On Social Media Giant

Twitter's redesign isn't available to everybody yet, but a sneak peek at the site's new features reveals that Twitter's strategy to expand its audience is matched by a desire to beat Facebook at its own game.
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When Everyone is Tweeting, Who is Paying Attention?

When Everyone is Tweeting, Who is Paying Attention? | Social media culture | Scoop.it

Food for thought from Toddi Gutner for Business2Community:

 

I found this piece particularly interesting and wanted to call your attention to it. It's one of those things we all experience everyday, but do we really stop to ask ourselves this question:

 

****Are You Mobilizing Communities or Just a Voice in the Crowd?

 

I've personally covered events online, tweeting the main points live and although I was able to filter and capture the essence of what was going on, I had to go back and really absorb the information and then try to apply it to my business effectively. (not always an easy task) :-)

 

It's a juggling act but one I think we're all experiencing on one level or another.

 

Excerpt:

 

Continuous Partial Attention (CPA) is the process of paying simultaneous but superficial attention to a number of sources of incoming information.

 

This term, coined by writer and consultant Linda Stone in 1998, aptly describes the scene at the recent Council of Public Relations Firms Critical Issues Forum on Social Revolution:

 

This is what particularly caught my attention:

 

**What was the unintended consequence (UC) - these being outcomes that are not intended by a purposeful action?

 

**They can be positive, negative or have a perverse effect contrary to what was originally intended.

 

 

****So are there any unintended consequences to compulsively tweeting from an event or otherwise?

 

This is a question I have yet to answer. It is sort of like waiting to see what the side effects of a drug will be years after it has been approved.

 

One UC of CPA may be that peoples’ attention spans (already truncated by USA Today and sound bite television) and

 

**related ability for analytic thought will be reduced to nanoseconds.

 

I'd love to hear your Thoughts?

 

Curated by Jan Gordon covering "Content Curation, Social Media and Beyond"

 

Read the full article: [http://bit.ly/vNC1cn]


Via janlgordon, Shirley Williams (appearoo.com/ShirleyWilliams)
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Beth Kanter's comment, November 28, 2011 3:20 PM
I just rescooped this article because I found it in another source, but here I look further into your collection and find it. I'm curating on the topic information overload and coping skills. I believe that curation can help you pay attention. I experienced this myself .. I was a conference. Many people were tweeting. I was tracking it with storify - doing content curation in real time with twitter versus tweeting helped me pay attention, quickly put together a coherrent record of what happened and make it unstandable to people not in the room.
janlgordon's comment, November 28, 2011 3:59 PM
@BethKanter
I have covered a few conferences in real-time and it definitely makes you pay attention on more than one level. Being able to put it in a cohesive manner helping people understand what's happening is an art in itself and something you do very well.
Carla Chapman's curator insight, October 1, 2014 4:49 PM

Are there unintended consequences for compulsively tweeting?  Read on....

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The master guide to retweet success

The master guide to retweet success | Social media culture | Scoop.it
This powerful little action can gain you followers and influence, but only if you do it correctly.
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Twitter Basic - Avvolgere e accorciare gli url con t.co

Twitter Basic - Avvolgere e accorciare gli url con t.co | Social media culture | Scoop.it
Twitter ha aggiornato il suo servizio accorciando automaticamente gli URL, per proteggere gli utenti da siti maligni e malware. Gli indirizzi lunghi sono ...
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Twitter contro tutti

Twitter contro tutti | Social media culture | Scoop.it
SocialMediaLife.it, Twitter elimina la vista dettagli di invio dei tweet effettuati mediante strumenti di servizi esterni limitando la visibilità per applicazioni e software house...
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[RICERCA] Si parte con #meetfs da oggi #assodigitale.it lancia i report analitici sulle principali conversazioni italiane su Twitter

[RICERCA] Si parte con #meetfs da oggi #assodigitale.it lancia i report analitici sulle principali conversazioni italiane su Twitter | Social media culture | Scoop.it
I principali trending topic di Twitter svelati ed analizzati in ogni loro particolare: Assodigitale in collaborazione con The Fool analizzerà gli argomenti più caldi e più discussi dell'opinione pubblica italiana su Twitter, realizzando e rendendo...
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“Compravendita” di fan e follower: un po’ di chiarezza

“Compravendita” di fan e follower: un po’ di chiarezza | Social media culture | Scoop.it
Stamattina abbiamo letto su Corriere.it un'intervista a Marco Camisani Calzolari in cui vengono denunciate delle metodologie poco ortodosse di raccolta fan...
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Twitter vs. Pinterest: The Battle for Better Business Marketing

Twitter vs. Pinterest: The Battle for Better Business Marketing | Social media culture | Scoop.it
Working in social media marketing, I've been getting two questions a lot lately: What's the deal with Pinterest? Who actually uses Twitter? Let's start with a basic breakdown.
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[INFOGRAPHIC] Twitter, Facebook, LinkedIn And The Hierarchy Of Needs

[INFOGRAPHIC] Twitter, Facebook, LinkedIn And The Hierarchy Of Needs | Social media culture | Scoop.it
Twitter, Facebook, LinkedIn And The Hierarchy Of Needs [INFOGRAPHIC]...
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[INFOGRAPHIC] The Future of Sharing on Facebook, Twitter and Google+

[INFOGRAPHIC] The Future of Sharing on Facebook, Twitter and Google+ | Social media culture | Scoop.it
A new study analyzes sharing behaviors on Facebook, Twitter and Google+ and makes predictions for the future of sharing.
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No a Twitter e no agli eBook

No a Twitter e no agli eBook | Social media culture | Scoop.it
Inutile dire che cosa penso di Twitter e degli eBook: sono un felice possessore di Kindle e ho oltre 9000 followers su Twitter.
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How To Connect Google+ To Twitter Using Hootsuite

How To Connect Google+ To Twitter Using Hootsuite | Social media culture | Scoop.it
Google+ has a lot of potential as a social platform. It's growth isn't surprising considering the leverage Google has.
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[Infographic] Facebook Beats Twitter In Video Sharing By A Landslide

[Infographic] Facebook Beats Twitter In Video Sharing By A Landslide | Social media culture | Scoop.it
How do you engage with online video? Do you watch more online video on your computer, tablet or mobile device? How and where do you share online video content?
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[5 Infographics] The Importance of Timing in Blogging,E-mail Marketing and Social Media

[5 Infographics] The Importance of Timing in Blogging,E-mail Marketing and Social Media | Social media culture | Scoop.it
I don't know if you care the importance of timing in blogging(promoting your posts) or marketing your products via e-mail but most social media professionals...
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The Curated 'me': How Millennials are forging the new world

The Curated 'me': How Millennials are forging the new world | Social media culture | Scoop.it

Now this is an eye-opener!  We all know that Millenials are leading the way in the digital world.  Well here is a must-see video from MTV, along with a very important article written by Steve Rosenbaum for mediaite.com. 

 

Introducing "The Curated 'me'".  The online persona that we portray to the whole world that is very likely different to how we show ourselves to our frriends and family.

 

"What’s changing for young people is changing for all of us. How we connect, how we share. How we present our digital selves."

 

"In some ways it is the evolution of our society from physical to digital. In the past we knew that we had to behave one way at work, another in a public park, and another at Church or Synagogue. Now those behaviors move online."

 

Here are some of the things that caught my eye:

 

**** The presentation was called ‘Millennials: Decoded’, and was broken into four findings. The Curated Me, Publicly Intimate, Like-A-Holism and Digi-Quette:

 

*** The Curated Me is almost like a prosthetic extension of ourselves:  “You are the author of what gets put out there.”

 

*** Publicly Intimate:  94% agreed that texts are private. While platforms like Twitter and FB Status are public, with FB being more Superficial, and Twitter more Real. Phone calls are the least welcome, because they can be ‘awkward.’

 

*** Like-a-Holism (Are you a likeaholic?): 79% of respondents said their generation expects feedback, and 58% feel more confident when others respond. 33% said they feel disappointed when others don’t respond, and 23% said they feel alone if they don’t get feedback.

 

*** Digi-Quette:  The etiquette of the always on web is emerging as a series of social behaviors. They can’t really be taught about it, because they know more about it than the older generation. Says one expert: “It’s like the air they breathe.”

 

Curated by JanLGordon covering "Content Curation, Social Media & Beyond"

 

http://bit.ly/tUq6GW


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