Social media culture
Follow
Find tag "Tumblr"
30.3K views | +1 today
Social media culture
Appunti, approfondimenti e news dal mondo dei Social Media
Your new post is loading...
Your new post is loading...
Scooped by Guglielmo Cornelli
Scoop.it!

Il futuro di Tumblr secondo David Karp - Tumblr Italia

Il futuro di Tumblr secondo David Karp - Tumblr Italia | Social media culture | Scoop.it
Il futuro di Tumblr secondo David Karp Cerchiamo di riassumere quanto ha dichiarato David Karp, ideatore e fondatore di Tumblr, nel suo recentissimo intervento a Cannes: 1) I Marketers sono più...
more...
No comment yet.
Rescooped by Guglielmo Cornelli from AtDotCom Social media
Scoop.it!

11 Tumblr Tips for Power Users

11 Tumblr Tips for Power Users | Social media culture | Scoop.it
Once you’ve mastered the basics of Tumblr, consider learning a few more tricks to make the blogging experience even easier.

From browsing the dashboard to editing and publishing, the tips listed above can be valuable to seasoned Tumblr users like you — especially if you juggle more than one account.


Tumblr’s minimal design may seem pretty straightforward, but the site has a few hidden tricks up its sleeve. Some may have been hiding right under your fingertips this whole time.


Via John van den Brink
more...
No comment yet.
Rescooped by Guglielmo Cornelli from Curation, Social Business and Beyond
Scoop.it!

Can Curation Help Brands Build Powerful Audiences?

Can Curation Help Brands Build Powerful Audiences? | Social media culture | Scoop.it

This article was written by Josh Sternberg for digiday. I selected this piece because it definitely addressed this question and provided some very good insights and strategies that brands need to know.

 

Excerpt:

 

It's very difficult for brands to amass sizeable audiences on their own nowadays says Neil Chase, SVP of editing and publishing at Federated Media.

 

**If a brand is an expert in a certain topic, their reputation might make them a credible source of information,”

 

Here are some of the takeaways:

 

**The best way to do it is to identify a high-interest topic that you want to be perceived as an expert in,” he said.

 

**“Curate that topic and provide some context around it. If you’re curating a lot of content in a topic area, over time that leads to expertise and credibility.”

 

**brands have to know each of their customers and have the credibility in their field to get consumers to trust the content they spread

 

**“Brands have a content story to tell,” said Colleen DeCourcy, CEO of Socialistic, a social media agency.

 

****“Some brands have data and research they have gathered in the creation of their products that can be contextualized and turned into content — which can give them both real authority on the topic and some real ROI for their effort.”

 

**Brands need to be careful in not only what, but how much they curate. 

 

**Brands need to make sure they’re not just regurgitating content, but instead offering readers/followers valuable information

 

**Steve Rubel, Edelman’s evp of global strategy and insights, suggests brands start by having an editorial point of view and deciding where the content will live — the brand’s site or aggregation sites like Tumblr or Pinterest.

 

**The plus side is that once you do figure out how you want to curate and it becomes part of your broader communications strategy — it’s pretty easy to establish a voice.

 

Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"

 

Read full article here: [http://bit.ly/xn8Ahn]


Via janlgordon
more...
No comment yet.
Scooped by Guglielmo Cornelli
Scoop.it!

Come usare Tumblr per il tuo Business

Come usare Tumblr per il tuo Business | Social media culture | Scoop.it
E' proprio il caso di dire che Twitter è stata una benedizione per le piattaforme di micro-blogging, essendo riuscito a catturare circa 100 milioni di...
more...
No comment yet.
Scooped by Guglielmo Cornelli
Scoop.it!

Snapshot: Tumblr's rise in the social blogging space

Snapshot: Tumblr's rise in the social blogging space | Social media culture | Scoop.it
more...
No comment yet.
Scooped by Guglielmo Cornelli
Scoop.it!

60 Brands Using Tumblr

60 Brands Using Tumblr | Social media culture | Scoop.it
Tumblr is a blogging platform that doubles as a social network.
more...
No comment yet.
Scooped by Guglielmo Cornelli
Scoop.it!

In arrivo il re-design di Tumblr in formato Flickr

In arrivo il re-design di Tumblr in formato Flickr | Social media culture | Scoop.it
Tumblr, la piattaforma di social micro blogging appena acquistata per 1,1 milione di dollari da Yahoo, ha mostrato da giovedi scorso ad alcuni utenti una nuova interfaccia molto simile a quella del...
more...
No comment yet.
Scooped by Guglielmo Cornelli
Scoop.it!

Flowtown Infographic: How To Spot a Tumblr User

Flowtown Infographic: How To Spot a Tumblr User | Social media culture | Scoop.it
more...
No comment yet.
Scooped by Guglielmo Cornelli
Scoop.it!

[Infographic 2011] Tumblr Sharing Grew by 1300%, Google Plus Plateaued

[Infographic 2011] Tumblr Sharing Grew by 1300%, Google Plus Plateaued | Social media culture | Scoop.it
2011: Tumblr Sharing Grew by 1300%, Google Plus Plateaued [Infographic]...
more...
No comment yet.
Scooped by Guglielmo Cornelli
Scoop.it!

Tumblogging: WordPress vs. Tumblr

Tumblogging: WordPress vs. Tumblr | Social media culture | Scoop.it
Tumblogging, posting short, often multimedia, blog posts on sites like Tumblr, has been consistently growing in popularity for a couple of years now.
more...
No comment yet.
Scooped by Guglielmo Cornelli
Scoop.it!

Should You Be on Tumblr? Seven Business Case Examples

Should You Be on Tumblr? Seven Business Case Examples | Social media culture | Scoop.it
Tumblr, a clean, easy-to-use blogging platform: find out how businesses are using Tumblr successfully to connect with this large social community.
more...
No comment yet.