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Social media culture
Appunti, approfondimenti e news dal mondo dei Social Media
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50 Great Content Ideas to Create Buzz

50 Great Content Ideas to Create Buzz | Social media culture | Scoop.it

I selected this article from conversationagent today not only does it have some great tips for creating compelling content but it gives you examples of people who are doing a good job with each suggestion.

 

These ideas can be used for content curators as well - to create buzz and build an audience, providing "context" is what sets you apart from others - these tips are ways to accomplish that.

 

"Connecting ideas and people -- how talk can change our lives".

 

 

 

Here are a few things that caught my attention:

 

**. Make digestible bits of advice in micro-interactions gain big impact. Kellye Crane built a community for #soloPR practitioners off a Twitter chat filled with useful advice.

 

** Create a new list. People like to see where things stack against each other. By far, the most popular list is still the one Todd And created and AdAge took over.

 

** Give away secrets and tips to help others become more effective. Adam Singer is very generous in that regard.

 

** Teach something new or from a new perspective. Kathy Sierra has been able to do that on a topic that for many was considered not quite appealing

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** Inspire people to take action and change the world. Entrepreneur Chris Guilleabeau is a good example of that.

 

** Be opinionated about future trends. That's a trait that is best exemplified by Robert Scoble.

 

** Track and review future trends from behind the scenes. A good guide is Louis Gray.

 

**Create a conversation around a social object. That's what Hugh MacLeod does.

 

** Become the expert hub on a subject matter. The consistent "go to" person for branding is the team at Branding Strategy Insider.

 

Selected by Jan Gordon covering "Content Marketing, Social Media and Beyond"

 

Read full article here: [http://www.conversationagent.com/]


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Barry Deutsch's comment, May 16, 2012 2:18 AM
Fully 1/3 of my business in executive search, speaking engagements, and consulting projects come directly from content curation and marketing.
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4 suggerimenti per la vostra strategia di social media marketing

4 suggerimenti per la vostra strategia di social media marketing | Social media culture | Scoop.it
Fare marketing online oggi non è una cosa semplice. I social network non aprono infinite porte, semplicemente ci danno infinite chiavi per aprirle, ma per il resto sta a noi trovare quella giusta.
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20 steps to consider building your digital strategy

20 steps to consider building your digital strategy | Social media culture | Scoop.it
Corporate communication was much less complex before the Facebook era, the Google age or the recommendation age arrived on everyone’s doorstep.
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5 Rules To Turn Your Local Business Into A ‘Social’ Business

5 Rules To Turn Your Local Business Into A ‘Social’ Business | Social media culture | Scoop.it
Before I dive in and give you some juicy, usable ideas for winning new customers and growing your business through social channels I want to get something straight.

 

In the world of Social PR, no one shares stories about average experiences. Their tweets and Facebook posts are either about something they love or something they hate. Positive publicity is what you’re after, but even a negative story creates a buzz and gives a business something to react and respond to. No news is not good news.


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7 Essentials of an Effective Social Media Marketing Strategy

7 Essentials of an Effective Social Media Marketing Strategy | Social media culture | Scoop.it
These days, every business needs to utilize the power of social media in order to compete successfully.
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7 Essential Social Media Strategies That Boost Productivity - NewBizBlogger

7 Essential Social Media Strategies That Boost Productivity - NewBizBlogger | Social media culture | Scoop.it
What success have you achieved with social media? In this article, I want to draw your attention on the immense benefit of using social media to expand your business.
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Outbound Social Media Strategy and Designing 'Social Objects' | Social Media Today

Outbound Social Media Strategy and Designing 'Social Objects' | Social Media Today | Social media culture | Scoop.it
In a previous post Jo Caudron outlined the...
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The Secrets to Successful Multilingual Social Media

The Secrets to Successful Multilingual Social Media | Social media culture | Scoop.it
Love it or hate it, social media has changed the way we interact, advertise and engage with our target markets. ...
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Five Social Media Lessons for Business - BusinessWeek

Five Social Media Lessons for Business - BusinessWeek | Social media culture | Scoop.it
A Home Depot executive discusses the retailer's strategy for engaging consumers via Facebook, Twitter, and blogs, relying on store associates for much of the social interaction...
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Social Media Listening: quando ascoltare è più importante che parlare

Social Media Listening: quando ascoltare è più importante che parlare | Social media culture | Scoop.it
Social Media Listening: quando ascoltare è più importante che parlare...
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How to Use Free to Drive Your Marketing Strategy

How to Use Free to Drive Your Marketing Strategy | Social media culture | Scoop.it
In the last decade, we have witnessed the “free revolution.” While this might not be a viable business model, it can be a brilliant marketing strategy. Here are 10 idea-starters to make free work for you.
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26 Elements of a Gamification Marketing Strategy

26 Elements of a Gamification Marketing Strategy | Social media culture | Scoop.it
Games are everywhere.More and more businesses are using gamification to create brand awareness and drive user engagement.Gartner, In...

 

Whether you love the term or concepts of “gamification” or not, it’s clear that in a few short years, it has caught on.

 

“The term has entered the popular lexicon… as with most powerful tech neologisms, it’s probably not going anywhere, and no small part of its success is that it genuinely is the first viable term to encapsulate the concept of using game concepts outside of games. It has also hit the zeitgeist at the appropriate time.”


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Web strategy per piccoli budget: il caso Olly

Web strategy per piccoli budget: il caso Olly | Social media culture | Scoop.it
Venerdì scorso a Torino ho partecipato a Molecole, un'iniziativa di Legambiente Piemonte su ambientalismo e web 2.0: durante il contest di progettazione ho...
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The Landscaping of Social Media: Tactics vs. Strategy

The Landscaping of Social Media: Tactics vs. Strategy | Social media culture | Scoop.it
Are you just cutting grass or are you landscaping the lawn with your social media strategy? Scott Yates explores the difference between the two and the dangers of not having a solid social media strategy for your business.
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How Social Media Capitalism Will Affect Your Future Marketing Strategy

How Social Media Capitalism Will Affect Your Future Marketing Strategy | Social media culture | Scoop.it
What the rise of social media capitalism means for your marketing strategy.
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Building a Marketing Strategy for Future Success

Building a Marketing Strategy for Future Success | Social media culture | Scoop.it
Building a marketing strategy for your business is very important. You want to be very descriptive in your marketing strategy.
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5 Steps To Creating A Social Media Strategy For Your Business

5 Steps To Creating A Social Media Strategy For Your Business | Social media culture | Scoop.it
Asking employees to contribute social media content without training can cost you time and create trouble.
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How To Create A Simple Social Media Strategy [INFOGRAPHIC]

How To Create A Simple Social Media Strategy [INFOGRAPHIC] | Social media culture | Scoop.it
One of the most frequent things I speak or consult on is strategy.  More specifically, how to develop a simple social media marketing strategy. Understand, there is no one size fits all for strate...
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10 Steps To Promote Brand “You” With Social Media

10 Steps To Promote Brand “You” With Social Media | Social media culture | Scoop.it
We live in one of the most exciting times in the world’s history where you can build a personal brand globally and faster than anyone has ever imagined.
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7 Small Business Tips for Choosing the Right Social Network | Business 2 Community

Small business and social networking were made for each other.
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[INFOGRAPHIC] Social Media Strategy

Social Media Strategy - Infographic Social media has become mainstream but some  businesses struggle on how to make it work for them.
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[PODCAST] 6 Questions To Answer Before You Start Your Digital Marketing Strategy

[PODCAST] 6 Questions To Answer Before You Start Your Digital Marketing Strategy | Social media culture | Scoop.it
Are you out in the digital market place creating content, engaging social, and learning all you can about driving traffic and creating leads?
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