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Social media culture
Appunti, approfondimenti e news dal mondo dei Social Media
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8 Tips to Get Your Brand on the Social Curation Boom and Beyond

8 Tips to Get Your Brand on the Social Curation Boom and Beyond | Social media culture | Scoop.it

This post was written by Melonie Gallegos for iMediaconnection

 

In this piece, there are 8 tips to help marketers get in on the social curation boom in a meaningful way - that means Pinterest and beyond!

 

Here's an excerpt:

 

"Curation is a long-standing tradition of collecting, saving & organizing objects. Today it takes on a different meaning. Organizataions have evolved from collecting artifacts to digital curation of media and content"

 

When human behavior shifts and it certainly has, (more about that in the article), brands are quick to follow suit.

 

Here are some highlights:

 

There are a lot of websites offfering curation-type services

 

To get a clear sense of how a brand might leverage curation in this article, they have broken them down into categories.

 

**social bookmarking and news

 

**sharing

 

**Aggregation and syndication networks

 

**There are 8 ways your brand can get in on the action

 

Here are a few that caught my attention:

 

Become a curator creator

 

**Create your own Pinterest board and it's more than just slapping images, it takes thought, strategy, being part of the community and continually showing up

 

**appreciating other people's content and having two-way conversations

 

Create an Interest-based content strategy

 

**Focus on the interests of your audience, not your products and services!

 

**Allign their real-life interests with your brand position

 

Curated by Jan Gordon covering "Pinterest Watch"

 

Read full article here: [http://bit.ly/IXNQQB]


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Giuseppe Mauriello's comment, May 2, 2012 2:58 PM
"thank you"!
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Can Curation Help Brands Build Powerful Audiences?

Can Curation Help Brands Build Powerful Audiences? | Social media culture | Scoop.it

This article was written by Josh Sternberg for digiday. I selected this piece because it definitely addressed this question and provided some very good insights and strategies that brands need to know.

 

Excerpt:

 

It's very difficult for brands to amass sizeable audiences on their own nowadays says Neil Chase, SVP of editing and publishing at Federated Media.

 

**If a brand is an expert in a certain topic, their reputation might make them a credible source of information,”

 

Here are some of the takeaways:

 

**The best way to do it is to identify a high-interest topic that you want to be perceived as an expert in,” he said.

 

**“Curate that topic and provide some context around it. If you’re curating a lot of content in a topic area, over time that leads to expertise and credibility.”

 

**brands have to know each of their customers and have the credibility in their field to get consumers to trust the content they spread

 

**“Brands have a content story to tell,” said Colleen DeCourcy, CEO of Socialistic, a social media agency.

 

****“Some brands have data and research they have gathered in the creation of their products that can be contextualized and turned into content — which can give them both real authority on the topic and some real ROI for their effort.”

 

**Brands need to be careful in not only what, but how much they curate. 

 

**Brands need to make sure they’re not just regurgitating content, but instead offering readers/followers valuable information

 

**Steve Rubel, Edelman’s evp of global strategy and insights, suggests brands start by having an editorial point of view and deciding where the content will live — the brand’s site or aggregation sites like Tumblr or Pinterest.

 

**The plus side is that once you do figure out how you want to curate and it becomes part of your broader communications strategy — it’s pretty easy to establish a voice.

 

Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"

 

Read full article here: [http://bit.ly/xn8Ahn]


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9 Small Business Social Media Success Stories

9 Small Business Social Media Success Stories | Social media culture | Scoop.it
Are you curious what small businesses are doing to achieve success with social media marketing?
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5 Ways to Become a Super-Productive Writer

5 Ways to Become a Super-Productive Writer | Social media culture | Scoop.it
Sarah Prout is a bestselling author that writes about Love, The Universe and Entrepreneurial Sparkle...
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SOPA: The Internet Blacklist Bill

SOPA is a new bill introduced in congress that proposes that the U.S government can block certain sites and links from internet users in the States.
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18 Key Observations about the State of Blogging in 2011

18 Key Observations about the State of Blogging in 2011 | Social media culture | Scoop.it
Blogging is a profession and a passion that has been transformational for me.
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Pinterest: cosa e' e perche' puo' aiutare il Web Marketing

Pinterest: cosa e' e perche' puo' aiutare il Web Marketing | Social media culture | Scoop.it
Scopri Pinterest, il social network dedicato allo sharing di immagine che sta esplodendo negli States, e i suoi benefici SEO!

Via Carlo Mazzocco
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Google+ brand pages analysed by SEO expert

Google+ brand pages analysed by SEO expert | Social media culture | Scoop.it
SEO expert Adam Sherk has analysed the Google+ activity of the top 45 media outlets.
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Traffic Building Tools And Websites: Social Marketing And Link Building For Designers

Traffic Building Tools And Websites: Social Marketing And Link Building For Designers | Social media culture | Scoop.it
A lot has changed now and social media is changing rapidly.
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50 Great Content Ideas to Create Buzz

50 Great Content Ideas to Create Buzz | Social media culture | Scoop.it

I selected this article from conversationagent today not only does it have some great tips for creating compelling content but it gives you examples of people who are doing a good job with each suggestion.

 

These ideas can be used for content curators as well - to create buzz and build an audience, providing "context" is what sets you apart from others - these tips are ways to accomplish that.

 

"Connecting ideas and people -- how talk can change our lives".

 

 

 

Here are a few things that caught my attention:

 

**. Make digestible bits of advice in micro-interactions gain big impact. Kellye Crane built a community for #soloPR practitioners off a Twitter chat filled with useful advice.

 

** Create a new list. People like to see where things stack against each other. By far, the most popular list is still the one Todd And created and AdAge took over.

 

** Give away secrets and tips to help others become more effective. Adam Singer is very generous in that regard.

 

** Teach something new or from a new perspective. Kathy Sierra has been able to do that on a topic that for many was considered not quite appealing

.

** Inspire people to take action and change the world. Entrepreneur Chris Guilleabeau is a good example of that.

 

** Be opinionated about future trends. That's a trait that is best exemplified by Robert Scoble.

 

** Track and review future trends from behind the scenes. A good guide is Louis Gray.

 

**Create a conversation around a social object. That's what Hugh MacLeod does.

 

** Become the expert hub on a subject matter. The consistent "go to" person for branding is the team at Branding Strategy Insider.

 

Selected by Jan Gordon covering "Content Marketing, Social Media and Beyond"

 

Read full article here: [http://www.conversationagent.com/]


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Barry Deutsch's comment, May 16, 2012 2:18 AM
Fully 1/3 of my business in executive search, speaking engagements, and consulting projects come directly from content curation and marketing.
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10 Fundamental Tips for Social Media Community Managers

10 Fundamental Tips for Social Media Community Managers | Social media culture | Scoop.it
Read 10 tips new community managers should use to ensure they maintain a good balance between internal and external responsibilities.
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Internet 2011 in numbers

Internet 2011 in numbers | Social media culture | Scoop.it
So what happened with the Internet in 2011? How many email accounts were there in the world in 2011? How many websites? How much did the most expensive domain name cost? How many photos were hosted on Facebook?

Via Gianluigi Spagnoli
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7 Google+ Tricks That I Know and You Don’t…

7 Google+ Tricks That I Know and You Don’t… | Social media culture | Scoop.it
Here are a few ways to use Google+ to give your marketing a kick in the pants that Facebook didn't see coming.
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11 Tips for Effective LinkedIn Ads

11 Tips for Effective LinkedIn Ads | Social media culture | Scoop.it
Make the most out of your LinkedIn ads with a little strategy. Splash Media University shows you effective tactics to get maxium results.
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Born Again: conversazioni attorno alla “rinascita dei blog”

Born Again: conversazioni attorno alla “rinascita dei blog” | Social media culture | Scoop.it
[Nota: questo post esce su Apogeonline che ha rappresentato per moltissimi mesi per me una utile palestra per riflettere su quanto sta accadendo nella mutazione che nasce attorno al digitale. Nel b...
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7 Basic Account Logins Every Website Owner Should Know

7 Basic Account Logins Every Website Owner Should Know | Social media culture | Scoop.it
Get to know the most important basic account logins every site owner should know and have readily available for developers and SEOs.
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How to Pick the Right Name for Your Business

How to Pick the Right Name for Your Business | Social media culture | Scoop.it
You've got the company set up and you're ready to go. But you can't move forward without a name! Here are tips on picking the perfect one.
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5 Ways to Get Rockin Reviews

5 Ways to Get Rockin Reviews | Social media culture | Scoop.it
Reviews and testimonials have always been a nice way to offer third party proof that your company does what it says it does and that your customers are happy campers and willing to talk about it.

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6 Ways to Brand your YouTube Channel

6 Ways to Brand your YouTube Channel | Social media culture | Scoop.it
An important piece to building a strong online brand is having consistency in your visual branding – from your website through all social media platforms. Your business’ YouTube channel is no exception to this, and YouTube’s interface updat...
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8 Most Common Types of Social Media Buzz

8 Most Common Types of Social Media Buzz | Social media culture | Scoop.it
Social media is a window to how consumers co-create or re-create a general perception of a brand.  It is a rich data mine of insights which when put together like puzzle pieces reveals unlimited possibilities. By listening to social media buzz, ...
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