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Social media culture
Appunti, approfondimenti e news dal mondo dei Social Media
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Web Marketing PMI: NO Facebook, Si SEO e SEM | Ricerca

Web Marketing PMI: NO Facebook, Si SEO e SEM | Ricerca | Social media culture | Scoop.it

Andrea Cappello spiega la sua idea sul perchè i siti sono ancora più importanti dei social media


Via Renato Bertuol
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Conversion in social media and SEO

Conversion in social media and SEO | Social media culture | Scoop.it
To make your business more profitable, you need conversion from users' activity into potential profit. There are some SEO strategies that can help you do this.

 

Conversion is everything that derives from internet activity into potential profit. It can be direct sales, public relations, brand awareness, or business relationships.


Via Level343
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Content's New Life Cycle - 4 Important Steps to Build & Maintain Your Brand

Content's New Life Cycle - 4 Important Steps to Build & Maintain Your Brand | Social media culture | Scoop.it

This piece was written by Aaron Dunn for Content Marketing Institute.

 

These steps apply to your overall content marketing strategy whether you're creating or curating content.

 

The challenge:

 

**Companies are now left trying to make sense of which ones they should be paying attention to, what they need to be doing in these channels to gain a competitive advantage, and how it all ties into their overall content marketing strategy.

 

The solution:

 

**In today’s rapidly shifting web, it’s essential that companies start to take a more holistic approach to content marketing and connect more effectively with their various stakeholders across a number of web and social channels. 

 

Here are the four steps:

 

As we awaken to the new realities of content, here are four ways to rethink your content execution, and take advantage of the new content life cycle.

 

**Structure your content marketing strategy as a holistic system that allows you to connect more effectively with various stakeholders across a number of social channels, drive conversation, and influence customers.

 

**Open up content contribution to more users across the organization, providing more opportunities to connect with and engage customers in social channels, and extend your online reach.

 

**Be sure to remove any technology or process roadblocks that inhibit the expansion of your contributor pool — the more people who are able to contribute easily, the more content you will have to push across your channels.

 

**Deliver fresh, compelling and timely content that engages users and keeps visitors returning to your site, and then be sure to extend that content into your social channels.

 

**Be sure you are listening to the online conversations of your target audience, and optimize your content and content strategy based on the insights you gather from them.

 

Curated by Jan Gordon covering "Content Marketing, Social Media and Beyond"

 

"Content Curation, Social Business and Beyond"

Read more: http://bit.ly/J69H56


Via Martin Gysler, janlgordon
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How Google's +1 Button Affects SEO

How Google's +1 Button Affects SEO | Social media culture | Scoop.it
Google's +1 button doesn't share content to the stream the way the Facebook "Like" does, but there must be a connection to search. Here's what we know so far.
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7 Simple Steps to Wordpress SEO

7 Simple Steps to Wordpress SEO | Social media culture | Scoop.it
Wordpress SEO is nothing unusual and I bet most of us hear this term a lot especially in the internet marketing industry.
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15 Social Media Performance Influence Measurement Tools

15 Social Media Performance Influence Measurement Tools | Social media culture | Scoop.it
15 Social Media Performance Influence Measurement Tools 01 Empire Avenue: A game platform where you earn virtual currency for being social Empire Avenue is a stock market simulation social network...

 

More sources for your consideration


Via WordPress SEO & Social Media, Shirley Williams (XeeMe.com/ShirleyWilliams)
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WordPress SEO & Social Media's comment, January 23, 2012 4:51 AM
THANKS :)
Jorge Purgly's comment, January 23, 2012 6:09 AM
Nice post
WordPress SEO & Social Media's comment, January 23, 2012 11:00 AM
WOW :)
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7 Ways Marketers Can Leverage Google’s Personal Search

7 Ways Marketers Can Leverage Google’s Personal Search | Social media culture | Scoop.it
There has been a lot of activity recently with our friends at Google. Last week they announced the rollout of Google Plus Your World.
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Help Customers Find You: How to Use Keywords on Your Social Networks

Help Customers Find You: How to Use Keywords on Your Social Networks | Social media culture | Scoop.it
In this article, we are going to show you, step by step, some of the places and different ways you can use keywords on your social media pages.
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Google+ brand pages analysed by SEO expert

Google+ brand pages analysed by SEO expert | Social media culture | Scoop.it
SEO expert Adam Sherk has analysed the Google+ activity of the top 45 media outlets.
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How Social Media Marketing as well as SEO Are Inter Connected

How Social Media Marketing as well as SEO Are Inter Connected | Social media culture | Scoop.it
How Social Media Marketing as well as SEO Are Inter ConnectedArticle by Ruben Gross...
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Content Marketing Framework for Start-Ups - 4 Steps to Social SEO Success

Content Marketing Framework for Start-Ups - 4 Steps to Social SEO Success | Social media culture | Scoop.it
Thousands if not tens of thousands of new companies are formed every month in the U.S.
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30 Web Trends for 2012: How SEO, Search, Social Media, Blogging, Web Design & Analytics Will Change

30 Web Trends for 2012: How SEO, Search, Social Media, Blogging, Web Design & Analytics Will Change | Social media culture | Scoop.it
* It's this time of year again!In the previous years my web trends lists were very successful, both as predictions and by traffic or number of...
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Pagine Aziendali Google+ moriranno con i vantaggi SEO?

Pagine Aziendali Google+ moriranno con i vantaggi SEO? | Social media culture | Scoop.it
Ufficializzate le pagine aziendali di Google+. Alcune considerazioni sul perchè questo social network non decollera' come dovrebbe. Vantaggi e svantaggi SEO.
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SEO ottimizzare i video di youtube

SEO ottimizzare i video di youtube | Social media culture | Scoop.it
Quando pubblichiamo un video su youtube, sia per fini pubblicitari che per fini didattico informativi, il nostro obiettivo è sicuramente quello di farlo visualizzare al maggior numero di persone possibile.
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Lavorare sui contenuti per l'ottimizzazione

Lavorare sui contenuti per l'ottimizzazione | Social media culture | Scoop.it
L'ottimizzazione del contenuto di una pagina web è il fattore più importante che influenzerà e determinerà il posto in classifica della propria pagina web.
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La tua strategia di web marketing non funziona? Don't give up!

La tua strategia di web marketing non funziona? Don't give up! | Social media culture | Scoop.it
A quale proprietario di siti web o esperto SEO o di web marketing non è mai capitato di sentirsi un po' frustrato  nel notare i pochi progressi del proprio progetto di visibilità online (con attività SEO e campagne Sem annesse)?

Via Francesco Antonacci
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Pinterest è una Fabbrica di Link

Pinterest è una Fabbrica di Link | Social media culture | Scoop.it
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What You Need to Know About Brand Building vs. SEO

What You Need to Know About Brand Building vs. SEO | Social media culture | Scoop.it
Follow these suggestions to balance branding and searchengine optimization in your marketing efforts.
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10 Pinterest Ideas With SEO Benefits

If you haven’t heard of Pinterest, it does what it says on the tin – a virtual pinboard of interesting things.
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Google Plus Optimization

Google Plus Optimization | Social media culture | Scoop.it
Google Plus is gaining momentum now more than ever - especially with the SEO world.
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Il valore di Google + 1 per il SEO e Social Media, come reagiscono i ...

Il valore di Google + 1 per il SEO e Social Media, come reagiscono i ... | Social media culture | Scoop.it
Oggi voglio parlarvi del pulsante di google chiamato +1. Questo pulsante può essere importante per i webmaster e per i blogger professionisti perchè da agli utenti la possibilità di dare un voto ad ogni singola pagina si un sito ...
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5 Ways to Use Google+ to Improve Your Search Engine Optimization

5 Ways to Use Google+ to Improve Your Search Engine Optimization | Social media culture | Scoop.it
Do you want to improve your search engine optimization?

Embracing Google+ should be on your short list of activities.
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Max SEO with 8 simple Google+ steps

Max SEO with 8 simple Google+ steps | Social media culture | Scoop.it

Great advice for maximizing SEO via Google Plus


Via Jim Fierce
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SEO vs Google AdWords vs Google Places

SEO vs Google AdWords vs Google Places | Social media culture | Scoop.it
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Build a Killer Website: 19 Dos and Don'ts

Build a Killer Website: 19 Dos and Don'ts | Social media culture | Scoop.it
If you do it right, your website can be the best marketing tool you have. Ilya Pozin, founder of the Web design firm Ciplex, on how not to screw it up.
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