Social media culture
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Social media culture
Appunti, approfondimenti e news dal mondo dei Social Media
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The social media measurement smackdown

The social media measurement smackdown | Social media culture | Scoop.it
Several social media celebrities seem to be recommending that measuring social media efforts is unnecessary. It's time for a smackdown.
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Social Media Measurement: How Do You Get The C-Suite Buy In?

Social Media Measurement: How Do You Get The C-Suite Buy In? | Social media culture | Scoop.it
Social media measurement is critical for C-Suite buy in. Here's how to get data that makes sense--and how to get executives to support a social media strategy.
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