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Bing incorpora Klout: per un SEO fatto di “social signal” e authorship

Bing incorpora Klout: per un SEO fatto di “social signal” e authorship | Social media culture | Scoop.it
Microsoft ha annunciato una partnership strategica con Klout, il tanto discusso algoritmo che dovrebbe indicare il punteggio dell'influenza personale sul...
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Best Tools To Measure And Improve Your Social Influence… And Klout

Best Tools To Measure And Improve Your Social Influence… And Klout | Social media culture | Scoop.it

The creation and quick spread of online social media have modified that meaning, or, maybe, there's a totally new definition under the nomenclature online social influence. Are we trying to persuade via social media?

M easure its influence on social networks is not easy.

Klout is now the market leader despite his detractors who qualify Klout social gaming around the influence, rather than a true reference tool.

OSI [Online/Digital Social Influence] is a matter of prestige more than persuasion.

Once you have reached the desired level, you will influence the online actions of others. It’s the “ability to inspire action”.

Andrew Grill, Kred CEO considers more important what happens after we get to that level.

He gives some tips to boost your online influence via social media:

Firstly, find out where you are an influencer [which area of expertise] and then focus on that area. Social media, for example, is too wide. Define and contact your advocates, those followers that you [or your brand] influence the most and use them to get more awareness. Develop an Influence Action Plan

 

What follows are the steps to develop a successful action plan according to Brian Solis :

Track performances against current benchmarks that capture existing sentiments, behaviours and awareness. Define who your target audience is. Develop the strategy. You’ll have to take into account both your community and all your community’s followers. Find out what does matter to them and use that info in your daily content. Determine who are your most influential followers and use them in order to improve your social media outreach. Launch the outreach campaign, remembering that key influencers’ behaviours are totally unexpected. That is the reason the next step is crucial. Measure constantly. Monitor all that you do every day and modify the strategy when needed.

8 alternatives to Klout

Klout is the most used tool… And also the most criticized. It’s very common that we all want to get the highest level, and nobody wants to see the score going down, especially when we think it should be going up.

It is a very social tool. You can socialise with your contacts and there’s also the possibility to share your score on social networks. You are also allowed to know what Klout style are your contacts, know who are your influencers and the ones you influence the most.

However, the algorithm they use to calculate the rate is totally unknown.

There’s no transparency and  is mainly focused on two social networks; Twitter and most of all, Facebook.

Social With It shows you other 8 similar tools - TwitterGrader, TweetLevel, TweetReach, PROskore, Kred, PerrIndex, and Twitalyser Traakr - visually comparing the principal data amongst them. All OSI tools are organized according to three concepts: reach, relevance and resonance [triple R]

 

Do you want to know some other details on these and other tools?

Check this amazing study by Brian Solis and Altimeter.

 

By Gema Molina Garcia. http://bit.ly/NRQKqQ

Source. http://bit.ly/NRQY1t


Via maxOz, Brian Yanish - MarketingHits.com, donhornsby, roberto toppi
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Making a +K klout button for your site

Making a +K klout button for your site | Social media culture | Scoop.it
Wickiemedia Audio Tutorials. We have in-depth tutorials for audio engineers, artists and producers. We also have published our books about audio engineering and sound processing.
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What Your Klout Score Really Means

Your Klout score is gaining in importance: A high one might bring perks, but a low one could dash your career dreams.
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Il valore della social influence non è un numero

Il valore della social influence non è un numero | Social media culture | Scoop.it
Siamo una conversation agency. Aiutiamo le marche ad ascoltare e comprendere le conversazioni che hanno luogo sui social media, per potervi prendere parte in modo attivo e rilevante.
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Klout? Ecco perché non serve ad un bel niente

Klout? Ecco perché non serve ad un bel niente | Social media culture | Scoop.it
Klout ha un approccio quantitativo: misura quante interazioni hanno i nostri account. Ma la quantità può costituire un criterio affidabile per valutare l'influenza?
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7 modi per aumentare il vostro Klout score

7 modi per aumentare il vostro Klout score | Social media culture | Scoop.it
Ragioniamo sull'emergente sistema di misurazione della personal reputation Klout, uno strumento molto potente che sta sollevando discussioni sull'utilità o meno della misurazione che propone e delle metriche su cui si basa.

Via Gianluigi Spagnoli
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Social Media Clout: The Rise of Micro Celebrity Endorsements

Social Media Clout: The Rise of Micro Celebrity Endorsements | Social media culture | Scoop.it
The @ruv Klout Score I'm currently sitting in the Cathay Pacific First and Business Class Lounge at the San Francisco International Airport waiting for my flight back to Toronto.
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Why You Should Care About Your Klout Score

Why You Should Care About Your Klout Score | Social media culture | Scoop.it
How much does your Klout score matter? (Image via CrunchBase) It’s fashionable to feign indifference to your Klout score, which measures online influence.
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Does Klout Measure Influence Accurately?

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7 Sure-Fire Ways to Increase Your Klout Score

7 Sure-Fire Ways to Increase Your Klout Score | Social media culture | Scoop.it
Seven simple ways to increase your Klout score.
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5 Tips To Improve Your Social Influence Beyond Your Klout

5 Tips To Improve Your Social Influence Beyond Your Klout | Social media culture | Scoop.it
GUEST POST: This post was written by our newest MarketMeSuite intern @Words2live.
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Stop the Social Puppetry for Klout and Other Influence Metrics!

Stop the Social Puppetry for Klout and Other Influence Metrics! | Social media culture | Scoop.it
If you have been online Twitter or Facebook this week it would be hard to miss the chatter on Klout and their new algorithm.  A new algorithm launched on October 26, 2011.
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Digital Strategy: Consigli agli startuppers su come usare il Klout

Digital Strategy: Consigli agli startuppers su come usare il Klout | Social media culture | Scoop.it
strategie di social influence marketing per startup...
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Come non essere d'accordo.. Suggestioni da Klout: come si può misurare l’influenza?

Come non essere d'accordo.. Suggestioni da Klout: come si può misurare l’influenza? | Social media culture | Scoop.it
Poco tempo fa un tizio, durante un acceso dibattito "social" cercò di mettermi "professionalmente" in difficoltà chiedendomi: "mi sapresti spiegare in termini...
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Your Klout Score Just Changed. Here's Why

Your Klout Score Just Changed. Here's Why | Social media culture | Scoop.it
Tuesday Klout rolled out updated scores for all of its users and began pushing out an updated Klout interface...
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Klout: l'infografica per capire come funziona e come misura il prestigio sui social media

Klout: l'infografica per capire come funziona e come misura il prestigio sui social media | Social media culture | Scoop.it
L'analisi più semplice e completa sul più famoso strumento per misurare l'influenza sul web.
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Socialbakers’s CEO about Future (and Present) of Klout and Social Influence Platforms

Socialbakers’s CEO about Future (and Present) of Klout and Social Influence Platforms | Social media culture | Scoop.it
Here's another great article via thenextweb.com,- personally (@aVg) I agree on almost every statement here below ;-)

(Editor’s note: this is a guest post penned by Jan...
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#StiKLOUT , come sei influencer! Cos'è KLOUT e cosa NON misura

#StiKLOUT , come sei influencer! Cos'è KLOUT e cosa NON misura | Social media culture | Scoop.it
Klout, questo sconosciuto... Sconosciuto a chi non passa ore ed ore sulla rete, perché gli influencer e i cacciatori di influencer sanno benissimo di cosa parlo. Cos'è KLOUT?
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Klout, Kred, Traackr- and Top 10 Influencers in The Business of Sports

Klout, Kred, Traackr- and Top 10 Influencers in The Business of Sports | Social media culture | Scoop.it
Top 10 Influencers in The Business of Sports
We all love a good list. Last week Forbes released their annual list of most powerful celebrities. Earlier...
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Influence: What Are Tools Like Klout Really Measuring?

Influence: What Are Tools Like Klout Really Measuring? | Social media culture | Scoop.it
Influence: What Are Tools Like Klout Really Measuring?
This is part of a series of posts based on excerpts from The Realtime Report’s Guide to Influence...
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TechCrunch | Klout and PeerIndex Don’t Measure Influence. Brian Solis Explains What They Actually Do

TechCrunch | Klout and PeerIndex Don’t Measure Influence. Brian Solis Explains What They Actually Do | Social media culture | Scoop.it
Whether you like it not, Klout, Kred, PeerIndex, and Radian6 are measuring your social capital -- not your influence but your potential for it.
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How to Increase Your Social Media Influence With Klout

How to Increase Your Social Media Influence With Klout | Social media culture | Scoop.it
Last month I compiled a list of The 100 Most Influential Arabs on Twitter based on scores from social media influence tool Klout.
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Klout: alcuni dati sullo strumento di calcolo dell’influenza online!

Klout: alcuni dati sullo strumento di calcolo dell’influenza online! | Social media culture | Scoop.it
Klout è uno degli strumenti più citati del momento. Analizziamone, grazie ad un'infografica, i dati salienti...
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You Can Now Delete Your Klout Profile ~ LockerGnome

You Can Now Delete Your Klout Profile ~ LockerGnome | Social media culture | Scoop.it
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