Social media culture
33.5K views | +0 today
Follow
Social media culture
Appunti, approfondimenti e news dal mondo dei Social Media
Your new post is loading...
Your new post is loading...
Rescooped by Guglielmo Cornelli from Curation, Social Business and Beyond
Scoop.it!

7 Ways to Find, Engage & Leverage Powerful Influencers

7 Ways to Find, Engage & Leverage Powerful Influencers | Social media culture | Scoop.it

This piece was written by Belinda Stinson for Jeff Bullas's blog

 

Jan Gordon: My commentary

 

This is one of the suggestions that was mentioned in tis article but I can't stress this enough, it should be #1

 

After you've discovered who the right influencers are, always look for ways you can sincerely contribute to them that is meaningful, then find ways to leverage the relationship and make it a win/win for both of you. 

 

Intro:

 

 "if you want to grow your business, you need to know who the influencers are in your field, learn from their expertise and build a productive professional relationship with them".

 

Why leverage influencers?:

 

"Influencers are hubs of information, they have many followers who respect their recommendations and opionions and being featured by them sends a powerful amount of targeted traffic your way - It's good old fashioned word of mouth recommendations on steriods"


Here are a few ways to discover influencers that I personally do myself:


**Twitter Lists - Twitter is a great untapped resource for finding influencers and keep track of what they are posting


**Groups and Forums - These are valuable sources of information.


**Podcasts and webinars - This is a great way to find key influencers - whether it's through interviews, presentations, information products of their own or curated information by others


Here are a few ways to build relationships that I've found very effective in finding influencers in my industry:

 

**Connect through the social media platforms they use

 

**Share the posts that are of value to your audience, retweet & quote their content, share, comment and like their Facebook posts

 

**Help promote what they are involved with, including charity causes, seminars, conferences, publiations and promotions

 

Selected by Jan Gordon covering, "Curation, Social Business and Beyond"

 

See full articles here: [bit.ly/Nw9xqY]


Via janlgordon
more...
Sterling Dee's comment, August 18, 2012 10:28 PM
you write the best summaries/commentaries, Jan!
janlgordon's comment, August 19, 2012 1:11 AM
Thank you so much Sterling, I really appreciate your feedback!
Scooped by Guglielmo Cornelli
Scoop.it!

[RICERCA] Si parte con #meetfs da oggi #assodigitale.it lancia i report analitici sulle principali conversazioni italiane su Twitter

[RICERCA] Si parte con #meetfs da oggi #assodigitale.it lancia i report analitici sulle principali conversazioni italiane su Twitter | Social media culture | Scoop.it
I principali trending topic di Twitter svelati ed analizzati in ogni loro particolare: Assodigitale in collaborazione con The Fool analizzerà gli argomenti più caldi e più discussi dell'opinione pubblica italiana su Twitter, realizzando e rendendo...
more...
No comment yet.
Scooped by Guglielmo Cornelli
Scoop.it!

Who Are The Influencers and How DO We Find Them?

Who Are The Influencers and How DO We Find Them? | Social media culture | Scoop.it
In my last blog, “Clout vs.Klout - Or the Real Meaning of Social Influence,” I pulled together information which concluded that the most visible people are not necessarily correlated with influence, and word-of-mouth recognition can only be harnessed...
more...
No comment yet.
Scooped by Guglielmo Cornelli
Scoop.it!

Influencers italiani, come sceglierli per le strategie di Social Media Marketing

Influencers italiani, come sceglierli per le strategie di Social Media Marketing | Social media culture | Scoop.it
more...
No comment yet.