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Social media culture
Appunti, approfondimenti e news dal mondo dei Social Media
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Le 29 cose che non sapete (ma dovreste!) su Google (FOTO)

Le 29 cose che non sapete (ma dovreste!) su Google (FOTO) | Social media culture | Scoop.it
Cosa sarebbe internet senza Google? Certo esistono altri motori di ricerca, ma quello più grande, nonché verosimilmente il migliore al mondo sforna ogni giorno oltre un miliardo di risultati da Mountain View in California, per utenti sparsi in 146 paesi.
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How To Build a Competitive Business Model on the Footprints of Google, Facebook, Amazon and Apple

How To Build a Competitive Business Model on the Footprints of Google, Facebook, Amazon and Apple | Social media culture | Scoop.it

Via Robin Good
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Tom Hood's curator insight, February 22, 10:44 AM

is your next business model a platform?


This great blog post captured by curator Robin Good talks about platforms and the gang of four (Amazon, Google, Apple, and Facebook). 

 

"Today’s dizzying pace of change shows no signs of abating. If anything, it is likely to accelerate. So do everything you can to heed these lessons today, to be as prepared as possible for a vastly different tomorrow."


The ten lessons identified remind me also of the work of Rita McGrath (End of Competitive Advantage) who talks about six key areas in what she calls "The New Strategy Playbook":


1. Continuous Reconfiguration
2. Healthy Disengagement
3. Deft Resource Allocation
4. Innovation Proficiency
5. Discovery Driven Mindset
6. Entrepreneurial Career Management


and also the book, The Power of Pull...

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Google in corsa per le ricerche localizzate

Google in corsa per le ricerche localizzate | Social media culture | Scoop.it
Novità da Google sulla produzione di contenuti per il web Il colosso di Mountain View ha annunciato in una conferenza stampa lo scorso lunedì la sua intenzione di acquistare il marchio From ...
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La Mountain spending (re)view

La Mountain spending (re)view | Social media culture | Scoop.it
SocialMediaLife.it, Google annuncia il taglio di diversi servizi e funzionalità e punta di più su Google+ e YouTube creando polemiche e malcontento tra gli utenti...
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Google's Death Greatly Exagerated: Google Search Still Growing

Google's Death Greatly Exagerated: Google Search Still Growing | Social media culture | Scoop.it

Google is still growing. Searches continue to rise on a year over year basis. We spend so much time thinking about the growth of social companies like Facebook, Twitter, and Pinterest, it's easy to forget Google is still getting more and more queries.

***** One of my 5 secret trends for 2012 is Google's resurgence. Marty


Via Philippe J DEWOST, Martin (Marty) Smith, Nikola Pohlupkov
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Google joins cloud race with 'Drive'

Google joins cloud race with 'Drive' | Social media culture | Scoop.it
We had been expecting it for a long time. And now, it is a reality.
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[Infographic] A Timeline of Google Algorithm Changes & Updates

Outrider has offered a very informative and historical infographic that offers a timeline of Google Algorithm Changes. All SEO's can ...
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Google Research: Yes, You Still Need To Keep Buying Search Ads

Google Research: Yes, You Still Need To Keep Buying Search Ads | Social media culture | Scoop.it
Though most marketers likely think of their SEO activities and their paid search advertising as complementary, you’ve probably wondered, at one time or another, what would happen if you paused your CPC ads entirely or just cut them back dramatically.
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Il SEO di domani: sociale e suddito dei contenuti

Il SEO di domani: sociale e suddito dei contenuti | Social media culture | Scoop.it
Non molti anni fa del web si diceva che fosse pericolo, difficile e inaffidabile.
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7 Ways Marketers Can Leverage Google’s Personal Search

7 Ways Marketers Can Leverage Google’s Personal Search | Social media culture | Scoop.it
There has been a lot of activity recently with our friends at Google. Last week they announced the rollout of Google Plus Your World.
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Trucchi di Google pensati per chi deve fare ricerche precise

Trucchi di Google pensati per chi deve fare ricerche precise | Social media culture | Scoop.it
Lo sapete che potete fare in Google ricerche sui lavori di uno specifico autore oppure ricercare per definizioni?
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Google Considering Bid for Yahoo?

Google Considering Bid for Yahoo? | Social media culture | Scoop.it
Google is working with potential partners to put together a bid for Yahoo. While Google could have plenty of motives for that bid, it may simply be joining the fray to ensure that competitors pay the maximum price for this major acquisition.
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Google Flights, il servizio per gestire i tuoi viaggi

Google Flights, il servizio per gestire i tuoi viaggi | Social media culture | Scoop.it
Come già visto in un precedente articolo Google non è solamente motore di ricerca     Viaggiate spesso per lavoro o vacanza e avete bisogno di gestire i vostri voli in maniera semplice e ...
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Google Acquisisce Nik per il Prossimo Passo nel PhotoSharing | Marketing Caffè - Marketing & ADV blog

Google Acquisisce Nik per il Prossimo Passo nel PhotoSharing | Marketing Caffè - Marketing & ADV blog | Social media culture | Scoop.it
Google acquisisce la Nik Software, una mossa strategica per contrastare Facebook e il consolidamento Instagram.
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Google come estensione della mente

Google come estensione della mente | Social media culture | Scoop.it
E se Google non fosse più solo una serie di prodotti ma diventasse una vera e propria espansione di te stesso? Una visione sul futuro di Google e dei suoi utenti.
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Google non è tutto

Google non è tutto | Social media culture | Scoop.it
Una breve discussione sui metodi alternativi a Google per generare traffico verso il proprio sito o il proprio blog: Bing, Yahoo, Social Network e Contenuti...
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Battaglia per il search: Bing/Facebook contro Google

Battaglia per il search: Bing/Facebook contro Google | Social media culture | Scoop.it
Sembra che assisteremo ad una nuova guerra sul web, questa volta per il controllo della ricerca sociale e la creazione di un motore di ricerca che faccia...
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Research Blog: Impact of Organic Ranking on Ad Click Incrementality

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Google: Una semantica evoluta stravolgerà i risultati di ricerca

Google: Una semantica evoluta stravolgerà i risultati di ricerca | Social media culture | Scoop.it
Il Wall Street Journal riporta che l'azienda di Mountain View sta cercando di fare grandi cambiamenti che potrebbero influenzare milioni di siti, la cui...
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Infographic: Get More Out Of Google

Infographic: Get More Out Of Google | Social media culture | Scoop.it
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Google Ads Expert Highlights Tools for Small Businesses| Free and low-cost tools for small businesses

Google Ads Expert Highlights Tools for Small Businesses| Free and low-cost tools for small businesses | Social media culture | Scoop.it
Google offers an array of free and low-cost tools that small businesses can use to compete with larger companies on the Web...
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Google's latest innovation...is it good or are Google taking advantage?

Google's latest innovation...is it good or are Google taking advantage? | Social media culture | Scoop.it
The BlackHatters noticed the latest innovation from Google last week in the natural results, which we'd not seen before.
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Google’s New Algorithm Update Impacts 35% Of Searches

Google’s New Algorithm Update Impacts 35% Of Searches | Social media culture | Scoop.it
Today, Google announced a change to its search algorithm that the company says will impact 35% of Web searches.
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How Google Affects Our Memory | Social Media Today

How Google Affects Our Memory | Social Media Today | Social media culture | Scoop.it
When a brand becomes a verb you know it's proverbial paydirt. Example: What do you do when you want find out about something? You Google it of course. But for all the benefits of having so much information at our fingertips, there may be a downside.
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