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Social media culture
Appunti, approfondimenti e news dal mondo dei Social Media
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Nuova policy di Facebook dal 1 gennaio 2015. Cosa cambia?

Nuova policy di Facebook dal 1 gennaio 2015. Cosa cambia? | Social media culture | Scoop.it
E’ tutta questione di consapevolezza. Solo, sempre ed esclusivamente di consapevolezza. Se non sappiamo le cose non le possiamo valutare, vagliare e controllare, se non sappiamo quali rischi ci circondano non ci possiamo difendere e se non sappiamo quali opportunità ci girano attorno non possiamo coglierle.   La consapevolezza è semplicemente TUTTO.   La policy …
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Web Marketing PMI: NO Facebook, Si SEO e SEM | Ricerca

Web Marketing PMI: NO Facebook, Si SEO e SEM | Ricerca | Social media culture | Scoop.it

Andrea Cappello spiega la sua idea sul perchè i siti sono ancora più importanti dei social media


Via Renato Bertuol
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[CASE STUDY] Stolichnaya Vodka Local Facebook Sweepstakes Campaign

[CASE STUDY] Stolichnaya Vodka Local Facebook Sweepstakes Campaign | Social media culture | Scoop.it
A few weeks ago, I wrote about how a local brand that sells retail high quality meat, ran an effective Facebook sweepstakes campaign which exceeded expected results by far.
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Facebook Timeline for Brands: What Does This Mean for Marketers?

On Wednesday, February 29, Facebook made several announcements at its fMC conference for marketers in New York. Several of the tools brands have available to them are undergoing big changes.
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[INFOGRAPHIC] Twitter, Facebook, LinkedIn And The Hierarchy Of Needs

[INFOGRAPHIC] Twitter, Facebook, LinkedIn And The Hierarchy Of Needs | Social media culture | Scoop.it
Twitter, Facebook, LinkedIn And The Hierarchy Of Needs [INFOGRAPHIC]...
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[INFOGRAPHIC] The Future of Sharing on Facebook, Twitter and Google+

[INFOGRAPHIC] The Future of Sharing on Facebook, Twitter and Google+ | Social media culture | Scoop.it
A new study analyzes sharing behaviors on Facebook, Twitter and Google+ and makes predictions for the future of sharing.
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Can Curation Help Brands Build Powerful Audiences?

Can Curation Help Brands Build Powerful Audiences? | Social media culture | Scoop.it

This article was written by Josh Sternberg for digiday. I selected this piece because it definitely addressed this question and provided some very good insights and strategies that brands need to know.

 

Excerpt:

 

It's very difficult for brands to amass sizeable audiences on their own nowadays says Neil Chase, SVP of editing and publishing at Federated Media.

 

**If a brand is an expert in a certain topic, their reputation might make them a credible source of information,”

 

Here are some of the takeaways:

 

**The best way to do it is to identify a high-interest topic that you want to be perceived as an expert in,” he said.

 

**“Curate that topic and provide some context around it. If you’re curating a lot of content in a topic area, over time that leads to expertise and credibility.”

 

**brands have to know each of their customers and have the credibility in their field to get consumers to trust the content they spread

 

**“Brands have a content story to tell,” said Colleen DeCourcy, CEO of Socialistic, a social media agency.

 

****“Some brands have data and research they have gathered in the creation of their products that can be contextualized and turned into content — which can give them both real authority on the topic and some real ROI for their effort.”

 

**Brands need to be careful in not only what, but how much they curate. 

 

**Brands need to make sure they’re not just regurgitating content, but instead offering readers/followers valuable information

 

**Steve Rubel, Edelman’s evp of global strategy and insights, suggests brands start by having an editorial point of view and deciding where the content will live — the brand’s site or aggregation sites like Tumblr or Pinterest.

 

**The plus side is that once you do figure out how you want to curate and it becomes part of your broader communications strategy — it’s pretty easy to establish a voice.

 

Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"

 

Read full article here: [http://bit.ly/xn8Ahn]


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[Infographic] Facebook Beats Twitter In Video Sharing By A Landslide

[Infographic] Facebook Beats Twitter In Video Sharing By A Landslide | Social media culture | Scoop.it
How do you engage with online video? Do you watch more online video on your computer, tablet or mobile device? How and where do you share online video content?
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Facebook vs. Twitter: 5 Ways Twitter's Redesign is Taking On Social Media Giant

Twitter's redesign isn't available to everybody yet, but a sneak peek at the site's new features reveals that Twitter's strategy to expand its audience is matched by a desire to beat Facebook at its own game.
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C'era una volta Wikio: nasce Ebuzzing Labs

C'era una volta Wikio: nasce Ebuzzing Labs | Social media culture | Scoop.it
Avete presente Wikio news? Avete presente il famoso aggregatore di notizie e le famose classifiche dei blog più popolari?
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Is Google+ or Facebook Better for Business?

Is Google+ or Facebook Better for Business? | Social media culture | Scoop.it
For now there's a sense that Facebook may be outdoing Google+ when it comes to giving businesses a place to reach customers.
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Marketing Your Business: It's Not All About Facebook | Social Media Today

Okay, so you’ve finally gotten on the social media bandwagon. You’ve been putting it off and putting it off, but now you’ve finally made the move.
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Come popolare la tua pagina Facebook | Davide Licordari

Come popolare la tua pagina Facebook | Davide Licordari | Social media culture | Scoop.it
Parliamoci chiaro: far crescere e fruttare una pagina Facebook di un brand non è cosa semplice, a meno che voi non siate Coca Cola, Oreo o comunque un marchio talmente noto da non aver teoricamente bisogno di promozione.
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How To Build a Competitive Business Model on the Footprints of Google, Facebook, Amazon and Apple

How To Build a Competitive Business Model on the Footprints of Google, Facebook, Amazon and Apple | Social media culture | Scoop.it

Via Robin Good
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Tom Hood's curator insight, February 22, 2014 10:44 AM

is your next business model a platform?


This great blog post captured by curator Robin Good talks about platforms and the gang of four (Amazon, Google, Apple, and Facebook). 

 

"Today’s dizzying pace of change shows no signs of abating. If anything, it is likely to accelerate. So do everything you can to heed these lessons today, to be as prepared as possible for a vastly different tomorrow."


The ten lessons identified remind me also of the work of Rita McGrath (End of Competitive Advantage) who talks about six key areas in what she calls "The New Strategy Playbook":


1. Continuous Reconfiguration
2. Healthy Disengagement
3. Deft Resource Allocation
4. Innovation Proficiency
5. Discovery Driven Mindset
6. Entrepreneurial Career Management


and also the book, The Power of Pull...

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“Compravendita” di fan e follower: un po’ di chiarezza

“Compravendita” di fan e follower: un po’ di chiarezza | Social media culture | Scoop.it
Stamattina abbiamo letto su Corriere.it un'intervista a Marco Camisani Calzolari in cui vengono denunciate delle metodologie poco ortodosse di raccolta fan...
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My Social Strand Turns Your Facebook Profile Into an Infographic

My Social Strand Turns Your Facebook Profile Into an Infographic | Social media culture | Scoop.it
My Social Strand, an interactive website launched Tuesday, turns your Facebook profile into a personalized infographic.
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How to Customize Your Social Updates for Facebook and Twitter

How to Customize Your Social Updates for Facebook and Twitter | Social media culture | Scoop.it
Learn the difference between crafting Facebook updates and Twitter updates, and how a few tweaks can make your social media updates more effective.
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Of Pinterest And The Importance Of Quality Conversations

Of Pinterest And The Importance Of Quality Conversations | Social media culture | Scoop.it
I've been struggling to put into words why I'm not drawn to Pinterest.
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[INFOGRAPHIC] LinkedIn Or Facebook For Better B2B Marketing Results?

[INFOGRAPHIC] LinkedIn Or Facebook For Better B2B Marketing Results? | Social media culture | Scoop.it
LinkedIn versus Facebook: Which social network gives you better results for B2B Marketing? What kind of prospect should you approach on LinkedIn?
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Google: Focus on the User!

Google: Focus on the User! | Social media culture | Scoop.it
See how much better Google's results would be if they included information from across the social web, rather than just Google's own social network.
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Twitter, Facebook, Google+: Which Business Page Is Best?

Twitter, Facebook, Google+: Which Business Page Is Best? | Social media culture | Scoop.it
With so many new social media pages and services rolling out, which service deserves the most effort? We look at the pros and cons of each for branding your company.
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How Google+ Could One-Up Facebook’s Brand Pages

How Google+ Could One-Up Facebook’s Brand Pages | Social media culture | Scoop.it
Google today launched the first iteration of its brand Pages product for Google+. The company has some big choices to make about it will flesh out this skeleton to challenge the Pages product Facebook has had years to work on.
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The Curated 'me': How Millennials are forging the new world

The Curated 'me': How Millennials are forging the new world | Social media culture | Scoop.it

Now this is an eye-opener!  We all know that Millenials are leading the way in the digital world.  Well here is a must-see video from MTV, along with a very important article written by Steve Rosenbaum for mediaite.com. 

 

Introducing "The Curated 'me'".  The online persona that we portray to the whole world that is very likely different to how we show ourselves to our frriends and family.

 

"What’s changing for young people is changing for all of us. How we connect, how we share. How we present our digital selves."

 

"In some ways it is the evolution of our society from physical to digital. In the past we knew that we had to behave one way at work, another in a public park, and another at Church or Synagogue. Now those behaviors move online."

 

Here are some of the things that caught my eye:

 

**** The presentation was called ‘Millennials: Decoded’, and was broken into four findings. The Curated Me, Publicly Intimate, Like-A-Holism and Digi-Quette:

 

*** The Curated Me is almost like a prosthetic extension of ourselves:  “You are the author of what gets put out there.”

 

*** Publicly Intimate:  94% agreed that texts are private. While platforms like Twitter and FB Status are public, with FB being more Superficial, and Twitter more Real. Phone calls are the least welcome, because they can be ‘awkward.’

 

*** Like-a-Holism (Are you a likeaholic?): 79% of respondents said their generation expects feedback, and 58% feel more confident when others respond. 33% said they feel disappointed when others don’t respond, and 23% said they feel alone if they don’t get feedback.

 

*** Digi-Quette:  The etiquette of the always on web is emerging as a series of social behaviors. They can’t really be taught about it, because they know more about it than the older generation. Says one expert: “It’s like the air they breathe.”

 

Curated by JanLGordon covering "Content Curation, Social Media & Beyond"

 

http://bit.ly/tUq6GW


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