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Social media culture
Appunti, approfondimenti e news dal mondo dei Social Media
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Il concetto di Engagement

Il concetto di Engagement | Social media culture | Scoop.it
Per la rubrica “Il paroliere” quest’oggi parliamo di … ENGAGEMENT! Di cosa si tratta? Capiamolo insieme. Innanzitutto tradotto in italiano significa coinvolgimento ed è uno degli elementi fondament...
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Che cos’è l’engagement? - pierotaglia

Che cos’è l’engagement? - pierotaglia | Social media culture | Scoop.it
Durante il SMX Milano ho fatto un breve intervento su che cos’è l’engagement, uno dei termini più misteriosi ed utilizzati da chi si occupa di Social Media. È anche uno dei termini più discussi (quasi al pari di Influencer) perché la sua definizione è sfuggevole, ma è veramente così? E come si misura? La definizione …
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Engagement: come costruire post efficaci sui 4 social media del momento

Engagement: come costruire post efficaci sui 4 social media del momento | Social media culture | Scoop.it
Engagement: è la parola magica per qualunque azienda utilizzi i social media e l’obiettivo principale ...
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The 6 Pillars of Social Commerce: Understanding the psychology of engagement

The 6 Pillars of Social Commerce: Understanding the psychology of engagement | Social media culture | Scoop.it
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5 Social Media Tips for Finding and Engaging Your Target Audience: New Research

5 Social Media Tips for Finding and Engaging Your Target Audience: New Research | Social media culture | Scoop.it
Do you know where your customers and prospects spend time online?
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How to increase interactions with content

How to increase interactions with content | Social media culture | Scoop.it
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[CASE STUDY] How Starbucks Built an Engaging Brand on Social Media

I just commented on [post_title] : Starbucks has a big brand presence online.
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Rules of engagement

Rules of engagement | Social media culture | Scoop.it
New Media Knowledge (NMK) is a learning and business information resource for digital interactive media in the UK...
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How to Give a Gift of Emotionally Engaging Content

Here are some tips for creating and distributing your content as an emotionally engaging story.
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VerticalResponse Email Marketing Blog for Small Business: Social Media Campaign Ideas to Build Fans & Increase Engagement

Many social media programs are goaled on the amount of friends or followers as well as the engagement levels of those friends and followers. Contests, give-a-ways and polls are all great ways to build your followings and increase your engagement....
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20 Ideas for Social Media Content That Engages | Jeffbullas's Blog

20 Ideas for Social Media Content That Engages | Jeffbullas's Blog | Social media culture | Scoop.it
The cry of "Content is King" has been a rallying call for bloggers and on-line publishers for years.
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MediaPost Publications 4 Tips For Social Media Customer Engagement

4 Tips For Social Media Customer Engagement - 10/04/2011...
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Che cos’è l’engagement? - pierotaglia

Che cos’è l’engagement? - pierotaglia | Social media culture | Scoop.it
Durante il SMX Milano ho fatto un breve intervento su che cos’è l’engagement, uno dei termini più misteriosi ed utilizzati da chi si occupa di Social Media. È anche uno dei termini più discussi (quasi al pari di Influencer) perché la sua definizione è sfuggevole, ma è veramente così? E come si misura? La definizione …
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WOOI Web Agency's curator insight, February 17, 6:51 AM

Un interessante chiarimento sul concetto di engagement e un approccio scientifico per misurarlo

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Social Media Top Brands: i migliori brand su Facebook e Twitter (ottobre 2013)

Social Media Top Brands: i migliori brand su Facebook e Twitter (ottobre 2013) | Social media culture | Scoop.it
Related posts: Facebook Top Brands Italia: le migliori brand page di giugno sono Amazon.it, Libero, PosteMobile e Amici di Maria De Filippi Facebook Top Brands: a settembre i leader sono Pupa Milano, Libero, PosteMobile e DonnaD Facebook Top...
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10 Tips To Create Content That Engages Your Visitors

10 Tips To Create Content That Engages Your Visitors | Social media culture | Scoop.it

Excerpted from article:

"Your website may be your #1 sales tool, but it’s the content of the site that makes that tool work. Pictures, programming, tools and other fun stuff can be important in making your site visibly and functionally appealing to your visitors, but it is the content that sells.

 

When you take time to create strong, user-focused content, visitors will find the information they need to make an informed decision about trying your products and services or supporting your cause.

 

Your content isn’t there just to answer questions, it’s there to interact. To speak. To tell. To compel each visitor to move forward through the conversion funnel.

 

Implement these 10 tips to create content that engages your visitors:

1) Establish your voice.

2) Use active words.

3) Eliminate typographical errors.

4) Make it skimmable & scannable.

5) Focus on your customers.

6) Speak to visitor personalities.

7) Talk about benefits over features.

8) Eliminate spammy text.

9) Add calls to action.

10) Link out to other sites.

 

Information is what helps sell the products or services you offer. Eliminating content also limits an important part of the visitor’s quest for information that answers questions, provides justification and gives them a reason to continue..."

 

Each tip is analyzed with more information. Read full article here:

http://searchengineland.com/10-ways-to-create-engaging-content-for-action-129397


Via Giuseppe Mauriello
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Studentinlife's comment, August 15, 2012 7:56 AM
Nice one
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The Three Essential Steps to a Socially Engaged Enterprise

The Three Essential Steps to a Socially Engaged Enterprise | Social media culture | Scoop.it
Social media is democratizing marketing and is enabling the aspirational brands to challenge major brands for global mind and market share.

 

The CEO and the Socially Engaged Enterprise

To be a socially engaged business is no longer an option, it is essential, just like the website was initially perceived in the 1990′s.

 

A study by PulsePoint Group in conjunction with “The Economist” Intelligence Unit titled “The Economics of the Socially Engaged Enterprise” -

http://bit.ly/Hbt5gd - has revealed that the socially engaged companies have a 400% greater impact.

The study also outlined the steps that are essential to becoming a socially engaged business.

 

Step One: Plan It
There are two phases to this step


1. Get Executives Sold and Comitted

2. Develop a Strategy

Developing a strategy that is clear on its goals and audience is the next phase. It includes weaving the strategy into the existing marketing plans so that they are synergistic and relevant.

 

Step Two: Build It
Essentially there are four phases to step two


1. Select your SWAT Team

2. Create a Social Media Command and Listening Center

3. Integrate Social Engagement into every Department

4. Create a Publishing Plan and Schedule for your Content

 

Step Three: Drive It

This is going to take time and commit to spend the next 12 months making sure that the team is acting on the strategy plan. This will involve three phases

 

1. Keep the Technology Up to Date

2. Learn from Your Mistakes and Celebrate your Wins

3. Assess Regularly

 

Read entire post - http://bit.ly/HbtIq4 ;

By Jeff Bullas - http://bit.ly/AsKklN ;


Via maxOz, roberto toppi
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maxOz's comment, April 3, 2012 6:06 AM
My pleasure Alessio x
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Social engagement, formule e sorrisi...

Social engagement, formule e sorrisi... | Social media culture | Scoop.it
Qui si parla di Social engagement, formule e sorrisi... oltre che di Social Web, Comunicazione e Business.
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Programmi su Ciclo di Vita

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Managing In-Game Fan Engagement through Social Media

Managing In-Game Fan Engagement through Social Media | Social media culture | Scoop.it
Sports and social media have been a natural fit from the start, with teams, players, leagues, bloggers, media outlets and fans all diving in...
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3 Tips to Design for Engagement

3 Tips to Design for Engagement | Social media culture | Scoop.it
LEAVE A COMMENT OR QUESTION BELOW and we’ll get back to you within a day! Want to see what else we’ve been working on this fall?
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20 Ideas for Social Media Content That Engages

20 Ideas for Social Media Content That Engages | Social media culture | Scoop.it
The cry of "Content is King" has been a rallying call for bloggers and on-line publishers for years.
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10 Ways To Get More Business With Social Media

10 Ways To Get More Business With Social Media | Social media culture | Scoop.it
It doesn't matter if Facebook makes your skin crawl or Twitter annoys you, your customers are using these tools.
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Social Media Learnings: What a Social Customer is Not

Social Media Learnings: What a Social Customer is Not | Social media culture | Scoop.it
Social Media Monitoring and Engagement...
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