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Social media culture
Appunti, approfondimenti e news dal mondo dei Social Media
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50 Great Content Ideas to Create Buzz

50 Great Content Ideas to Create Buzz | Social media culture | Scoop.it

I selected this article from conversationagent today not only does it have some great tips for creating compelling content but it gives you examples of people who are doing a good job with each suggestion.

 

These ideas can be used for content curators as well - to create buzz and build an audience, providing "context" is what sets you apart from others - these tips are ways to accomplish that.

 

"Connecting ideas and people -- how talk can change our lives".

 

 

 

Here are a few things that caught my attention:

 

**. Make digestible bits of advice in micro-interactions gain big impact. Kellye Crane built a community for #soloPR practitioners off a Twitter chat filled with useful advice.

 

** Create a new list. People like to see where things stack against each other. By far, the most popular list is still the one Todd And created and AdAge took over.

 

** Give away secrets and tips to help others become more effective. Adam Singer is very generous in that regard.

 

** Teach something new or from a new perspective. Kathy Sierra has been able to do that on a topic that for many was considered not quite appealing

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** Inspire people to take action and change the world. Entrepreneur Chris Guilleabeau is a good example of that.

 

** Be opinionated about future trends. That's a trait that is best exemplified by Robert Scoble.

 

** Track and review future trends from behind the scenes. A good guide is Louis Gray.

 

**Create a conversation around a social object. That's what Hugh MacLeod does.

 

** Become the expert hub on a subject matter. The consistent "go to" person for branding is the team at Branding Strategy Insider.

 

Selected by Jan Gordon covering "Content Marketing, Social Media and Beyond"

 

Read full article here: [http://www.conversationagent.com/]


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Barry Deutsch's comment, May 16, 2012 2:18 AM
Fully 1/3 of my business in executive search, speaking engagements, and consulting projects come directly from content curation and marketing.
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Direct Marketing vs Content Marketing: What Works Best For Lead Generation?

Direct Marketing vs Content Marketing: What Works Best For Lead Generation? | Social media culture | Scoop.it
Ever feel like you're caught between a rock and a hard place, forced to decide between the lesser of two evils, damned if you do and damned if you don't? During these moments, remember one thing: you haven't considered all of your options.
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6 Creative Ways to Make Content More Visual

6 Creative Ways to Make Content More Visual | Social media culture | Scoop.it
We humans are visual creatures, and sometimes the best way for people to learn or understand a new concept is to actually see it.
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A Content Plan for Social Media Marketing | Social Media Today

A well conceived content plan can boost your social media marketing efforts and help you produce content that is consistently relevant and useful to your audiences.
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Can Curation Help Brands Build Powerful Audiences?

Can Curation Help Brands Build Powerful Audiences? | Social media culture | Scoop.it

This article was written by Josh Sternberg for digiday. I selected this piece because it definitely addressed this question and provided some very good insights and strategies that brands need to know.

 

Excerpt:

 

It's very difficult for brands to amass sizeable audiences on their own nowadays says Neil Chase, SVP of editing and publishing at Federated Media.

 

**If a brand is an expert in a certain topic, their reputation might make them a credible source of information,”

 

Here are some of the takeaways:

 

**The best way to do it is to identify a high-interest topic that you want to be perceived as an expert in,” he said.

 

**“Curate that topic and provide some context around it. If you’re curating a lot of content in a topic area, over time that leads to expertise and credibility.”

 

**brands have to know each of their customers and have the credibility in their field to get consumers to trust the content they spread

 

**“Brands have a content story to tell,” said Colleen DeCourcy, CEO of Socialistic, a social media agency.

 

****“Some brands have data and research they have gathered in the creation of their products that can be contextualized and turned into content — which can give them both real authority on the topic and some real ROI for their effort.”

 

**Brands need to be careful in not only what, but how much they curate. 

 

**Brands need to make sure they’re not just regurgitating content, but instead offering readers/followers valuable information

 

**Steve Rubel, Edelman’s evp of global strategy and insights, suggests brands start by having an editorial point of view and deciding where the content will live — the brand’s site or aggregation sites like Tumblr or Pinterest.

 

**The plus side is that once you do figure out how you want to curate and it becomes part of your broader communications strategy — it’s pretty easy to establish a voice.

 

Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"

 

Read full article here: [http://bit.ly/xn8Ahn]


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Four Steps to Creating Content for a Social Media Community eBook

Ready for your content to spread throughout social media?
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Tom George's comment, November 6, 2011 8:29 PM
Hi Guglielmo,
Thanks for sharing this today. How long have you been on Scoop.it
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4 tips for managing content marketing mishaps | Content Marketing Institute

When it comes to content production, you never have to wait too long for the next high-profile gaffe to occur.
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14 Tips To Source and Create Great Content For Social Media | Jeffbullas's Blog

14 Tips To Source and Create Great Content For Social Media | Jeffbullas's Blog | Social media culture | Scoop.it
A question I often hear is how do you create great unique content?  What most people and companies don't realise is that they have great content it just happens to be offline in Silos, files on computers that are waiting to be repurposed for online.
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5 Storytelling Tips to Create Engaging Content

5 Storytelling Tips to Create Engaging Content | Social media culture | Scoop.it
A couple of years ago while at a conference in California, I met Simon Kelly, the Chief Enthusiasm Officer at Story Worldwide.
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