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Appunti, approfondimenti e news dal mondo dei Social Media
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Esclusività e valore: i due pilastri del content marketing. - Inside Marketing

Esclusività e valore: i due pilastri del content marketing. - Inside Marketing | Social media culture | Scoop.it
Sempre più aziende investono in content marketing: ma quali sono le strategie più efficaci per produrre contenuti di successo?
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Content Marketing in 6 Steps

Content Marketing in 6 Steps | Social media culture | Scoop.it
Most marketers have realised by now that they have to swap from the classic communication approach of sending & advertising to an approach based on content. But for most people the exact meaning of that is rather intangible.
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Good to Great Content Marketing - 6 Differences That Separate the Best

Good to Great Content Marketing - 6 Differences That Separate the Best | Social media culture | Scoop.it
Here are six trends we are seeing that separate good versus great content marketing programs and brands.
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[Infografica] Ecco come creare contenuti accattivanti

[Infografica] Ecco come creare contenuti accattivanti | Social media culture | Scoop.it
La creazione di contenuti è uno di quegli argomenti che qualsiasi blogger o copywiter si trova ad affrontare tutti i giorni. Creare contenuti originali non è sempre facile e allora come fare?
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5 Storytelling Tips to Create Engaging Content

5 Storytelling Tips to Create Engaging Content | Social media culture | Scoop.it
A couple of years ago while at a conference in California, I met Simon Kelly, the Chief Enthusiasm Officer at Story Worldwide.
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Content's New Life Cycle - 4 Important Steps to Build & Maintain Your Brand

Content's New Life Cycle - 4 Important Steps to Build & Maintain Your Brand | Social media culture | Scoop.it

This piece was written by Aaron Dunn for Content Marketing Institute.

 

These steps apply to your overall content marketing strategy whether you're creating or curating content.

 

The challenge:

 

**Companies are now left trying to make sense of which ones they should be paying attention to, what they need to be doing in these channels to gain a competitive advantage, and how it all ties into their overall content marketing strategy.

 

The solution:

 

**In today’s rapidly shifting web, it’s essential that companies start to take a more holistic approach to content marketing and connect more effectively with their various stakeholders across a number of web and social channels. 

 

Here are the four steps:

 

As we awaken to the new realities of content, here are four ways to rethink your content execution, and take advantage of the new content life cycle.

 

**Structure your content marketing strategy as a holistic system that allows you to connect more effectively with various stakeholders across a number of social channels, drive conversation, and influence customers.

 

**Open up content contribution to more users across the organization, providing more opportunities to connect with and engage customers in social channels, and extend your online reach.

 

**Be sure to remove any technology or process roadblocks that inhibit the expansion of your contributor pool — the more people who are able to contribute easily, the more content you will have to push across your channels.

 

**Deliver fresh, compelling and timely content that engages users and keeps visitors returning to your site, and then be sure to extend that content into your social channels.

 

**Be sure you are listening to the online conversations of your target audience, and optimize your content and content strategy based on the insights you gather from them.

 

Curated by Jan Gordon covering "Content Marketing, Social Media and Beyond"

 

"Content Curation, Social Business and Beyond"

Read more: http://bit.ly/J69H56


Via Martin Gysler, janlgordon
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Does Your Content Marketing Really Sell?

Does Your Content Marketing Really Sell? | Social media culture | Scoop.it
Well written, informative, and helpful content is what will make you stand out from the crowd and cause visitors to come back to your page again and again...
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The Seven Elements of Smart Content

The Seven Elements of Smart Content | Social media culture | Scoop.it
  By Robert Dempsey, Contributing {grow} Columnist Despite the huge growth of eCommerce, most business is done by people, with people and for people &...
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Is “Content Marketing” the New Dirty Word in Social Media?

Is “Content Marketing” the New Dirty Word in Social Media? | Social media culture | Scoop.it
What do you think of content marketing? Is it something you’ve been doing all along? Just another social media buzzword? Or really a new concept in online marketing?
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The Future of Content in SEO

The Future of Content in SEO | Social media culture | Scoop.it
Editor's Note: This is a guest post by John Schulenburg, Director of SEO for Red Bricks Media. Remember the old line content is king?
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