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Social media culture
Appunti, approfondimenti e news dal mondo dei Social Media
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Nuovo look per le Aziende su LinkedIn

Nuovo look per le Aziende su LinkedIn | Social media culture | Scoop.it
SocialMediaLife.it, LinkedIn annuncia il rilascio di un nuovo design per le pagine delle Aziende che faciliterà la fruizione dei contenuti e una maggiore interazione con gli utenti...

Via Anna Martini
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SocialMediaLife.it's comment, September 18, 2012 4:00 AM
Ciao Anna
grazie di aver condiviso il nostro post. A quanto pare sei appassionata di LinkedIn e Recruiting! :-)
Beh, era ora che aggiornasse le Company Pages
Anna Martini's comment, September 18, 2012 4:19 AM
"appassionata" ... diciamo di si ;) inseguo il fil rouge tra le HR e il SMM con furore! il mio blog: www.annamartini.com a presto!
SocialMediaLife.it's comment, September 18, 2012 4:47 AM
Complimenti! Ho visto il blog, la tematica è molto interessante davvero! Lo suggerirò certamente!
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How to Generate That Elusive Emotional Connection Between Your Brand and Your Customers: Sainsbury’s Shows the Way

How to Generate That Elusive Emotional Connection Between Your Brand and Your Customers: Sainsbury’s Shows the Way | Social media culture | Scoop.it
Warning This post is NOT for novices.If you are novice then I suggest you not read any further as you will not get it and it will occur to you as...
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Can Curation Help Brands Build Powerful Audiences?

Can Curation Help Brands Build Powerful Audiences? | Social media culture | Scoop.it

This article was written by Josh Sternberg for digiday. I selected this piece because it definitely addressed this question and provided some very good insights and strategies that brands need to know.

 

Excerpt:

 

It's very difficult for brands to amass sizeable audiences on their own nowadays says Neil Chase, SVP of editing and publishing at Federated Media.

 

**If a brand is an expert in a certain topic, their reputation might make them a credible source of information,”

 

Here are some of the takeaways:

 

**The best way to do it is to identify a high-interest topic that you want to be perceived as an expert in,” he said.

 

**“Curate that topic and provide some context around it. If you’re curating a lot of content in a topic area, over time that leads to expertise and credibility.”

 

**brands have to know each of their customers and have the credibility in their field to get consumers to trust the content they spread

 

**“Brands have a content story to tell,” said Colleen DeCourcy, CEO of Socialistic, a social media agency.

 

****“Some brands have data and research they have gathered in the creation of their products that can be contextualized and turned into content — which can give them both real authority on the topic and some real ROI for their effort.”

 

**Brands need to be careful in not only what, but how much they curate. 

 

**Brands need to make sure they’re not just regurgitating content, but instead offering readers/followers valuable information

 

**Steve Rubel, Edelman’s evp of global strategy and insights, suggests brands start by having an editorial point of view and deciding where the content will live — the brand’s site or aggregation sites like Tumblr or Pinterest.

 

**The plus side is that once you do figure out how you want to curate and it becomes part of your broader communications strategy — it’s pretty easy to establish a voice.

 

Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"

 

Read full article here: [http://bit.ly/xn8Ahn]


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Building Your Brand in a New Leadership Role

Building Your Brand in a New Leadership Role | Social media culture | Scoop.it
In 2003, Fred Cook became the third CEO of Golin Harris in 54 years, when Al Golin stepped aside.
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How to Avoid the Power of the Drift

How to Avoid the Power of the Drift | Social media culture | Scoop.it
Many people wake up in their 40s, 50s, or 60s and wonder why they are so far from where they thought they would be. They are victims of the drift. Here's how to get back on track.
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7 ways to protect your brand from social media hackers | Articles

7 ways to protect your brand from social media hackers | Articles | Social media culture | Scoop.it
Corporations and prominent executives have lost control of their Facebook and Twitter accounts to online mischief-makers. Here's how to stay safe.
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8 Tips to Get Your Brand on the Social Curation Boom and Beyond

8 Tips to Get Your Brand on the Social Curation Boom and Beyond | Social media culture | Scoop.it

This post was written by Melonie Gallegos for iMediaconnection

 

In this piece, there are 8 tips to help marketers get in on the social curation boom in a meaningful way - that means Pinterest and beyond!

 

Here's an excerpt:

 

"Curation is a long-standing tradition of collecting, saving & organizing objects. Today it takes on a different meaning. Organizataions have evolved from collecting artifacts to digital curation of media and content"

 

When human behavior shifts and it certainly has, (more about that in the article), brands are quick to follow suit.

 

Here are some highlights:

 

There are a lot of websites offfering curation-type services

 

To get a clear sense of how a brand might leverage curation in this article, they have broken them down into categories.

 

**social bookmarking and news

 

**sharing

 

**Aggregation and syndication networks

 

**There are 8 ways your brand can get in on the action

 

Here are a few that caught my attention:

 

Become a curator creator

 

**Create your own Pinterest board and it's more than just slapping images, it takes thought, strategy, being part of the community and continually showing up

 

**appreciating other people's content and having two-way conversations

 

Create an Interest-based content strategy

 

**Focus on the interests of your audience, not your products and services!

 

**Allign their real-life interests with your brand position

 

Curated by Jan Gordon covering "Pinterest Watch"

 

Read full article here: [http://bit.ly/IXNQQB]


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Giuseppe Mauriello's comment, May 2, 2012 2:58 PM
"thank you"!
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How Does Your Brand Experience Translate in Social Media?

How Does Your Brand Experience Translate in Social Media? | Social media culture | Scoop.it
Unofficial Guide to Facebook for business...
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What You Need to Know About Brand Building vs. SEO

What You Need to Know About Brand Building vs. SEO | Social media culture | Scoop.it
Follow these suggestions to balance branding and searchengine optimization in your marketing efforts.
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5 Ways to Turn Social Customers Into Brand Ambassadors

5 Ways to Turn Social Customers Into Brand Ambassadors | Social media culture | Scoop.it
Smart businesses will leverage their social channels to spread a positive brand reputation. Here are five ways to turn customers into brand ambassadors through customer service.
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traditional-offline-or-contemporary-online-how-should-you-build-your-brand... - StumbleUpon

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How to Brand Yourself After 50

How to Brand Yourself After 50 | Social media culture | Scoop.it
With more than 14 million Americans out of work, it’s more important than ever to be able to stand out in a sea of applicants and grab a hiring manager’s attention.
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