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Via Anna Martini
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This article was written by Josh Sternberg for digiday. I selected this piece because it definitely addressed this question and provided some very good insights and strategies that brands need to know.
It's very difficult for brands to amass sizeable audiences on their own nowadays says Neil Chase, SVP of editing and publishing at Federated Media.
**If a brand is an expert in a certain topic, their reputation might make them a credible source of information,”
Here are some of the takeaways:
**The best way to do it is to identify a high-interest topic that you want to be perceived as an expert in,” he said.
**“Curate that topic and provide some context around it. If you’re curating a lot of content in a topic area, over time that leads to expertise and credibility.”
**brands have to know each of their customers and have the credibility in their field to get consumers to trust the content they spread
**“Brands have a content story to tell,” said Colleen DeCourcy, CEO of Socialistic, a social media agency.
****“Some brands have data and research they have gathered in the creation of their products that can be contextualized and turned into content — which can give them both real authority on the topic and some real ROI for their effort.”
**Brands need to be careful in not only what, but how much they curate.
**Brands need to make sure they’re not just regurgitating content, but instead offering readers/followers valuable information
**Steve Rubel, Edelman’s evp of global strategy and insights, suggests brands start by having an editorial point of view and deciding where the content will live — the brand’s site or aggregation sites like Tumblr or Pinterest.
**The plus side is that once you do figure out how you want to curate and it becomes part of your broader communications strategy — it’s pretty easy to establish a voice.
Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"
Read full article here: [http://bit.ly/xn8Ahn]
This post was written by Melonie Gallegos for iMediaconnection
In this piece, there are 8 tips to help marketers get in on the social curation boom in a meaningful way - that means Pinterest and beyond!
Here's an excerpt:
"Curation is a long-standing tradition of collecting, saving & organizing objects. Today it takes on a different meaning. Organizataions have evolved from collecting artifacts to digital curation of media and content"
When human behavior shifts and it certainly has, (more about that in the article), brands are quick to follow suit.
Here are some highlights:
There are a lot of websites offfering curation-type services
To get a clear sense of how a brand might leverage curation in this article, they have broken them down into categories.
**social bookmarking and news
**Aggregation and syndication networks
**There are 8 ways your brand can get in on the action
Here are a few that caught my attention:
Become a curator creator
**Create your own Pinterest board and it's more than just slapping images, it takes thought, strategy, being part of the community and continually showing up
**appreciating other people's content and having two-way conversations
Create an Interest-based content strategy
**Focus on the interests of your audience, not your products and services!
**Allign their real-life interests with your brand position
Curated by Jan Gordon covering "Pinterest Watch"
Read full article here: [http://bit.ly/IXNQQB]