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Via Paola Frateschi
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I selected this article from conversationagent today not only does it have some great tips for creating compelling content but it gives you examples of people who are doing a good job with each suggestion.
These ideas can be used for content curators as well - to create buzz and build an audience, providing "context" is what sets you apart from others - these tips are ways to accomplish that.
"Connecting ideas and people -- how talk can change our lives".
Here are a few things that caught my attention:
**. Make digestible bits of advice in micro-interactions gain big impact. Kellye Crane built a community for #soloPR practitioners off a Twitter chat filled with useful advice.
** Create a new list. People like to see where things stack against each other. By far, the most popular list is still the one Todd And created and AdAge took over.
** Give away secrets and tips to help others become more effective. Adam Singer is very generous in that regard.
** Teach something new or from a new perspective. Kathy Sierra has been able to do that on a topic that for many was considered not quite appealing
** Inspire people to take action and change the world. Entrepreneur Chris Guilleabeau is a good example of that.
** Be opinionated about future trends. That's a trait that is best exemplified by Robert Scoble.
** Track and review future trends from behind the scenes. A good guide is Louis Gray.
**Create a conversation around a social object. That's what Hugh MacLeod does.
** Become the expert hub on a subject matter. The consistent "go to" person for branding is the team at Branding Strategy Insider.
Selected by Jan Gordon covering "Content Marketing, Social Media and Beyond"
Read full article here: [http://www.conversationagent.com/]
I selected this post written by Elad Gil because not only was it interesting and timely, but the comments from his readers were equally as valuable. So many different social curation platforms emerging, Pinterest is one to watch.......
Social Content Curation As The Next Big Thing
The most interesting wave hitting the social web in 2012 is social curation. This was kicked off in 2011 as Pinterest's growth was noticed by Silicon Valley and a number of companies quickly followed suit -
**Snip.It launched as a social information curation platform, Quora adopted boards for a similar purpose, and Fab.com launched a structured social commerce feed.
There's so much information in this post, here's the takeaway. I would love to hear your comments about this next wave......
2012 Will Be The Year of Curated Sets
**Just as the first wave of social media has transformed the consumption of information, this next wave of social curation will fundamentally change how users find and interact with content over time.
Curated by Jan Gordon covering "Content Curation, Social Media and Beyond
Read full article here: [http://bit.ly/lK0ZHi]
Food for thought from Toddi Gutner for Business2Community:
I found this piece particularly interesting and wanted to call your attention to it. It's one of those things we all experience everyday, but do we really stop to ask ourselves this question:
****Are You Mobilizing Communities or Just a Voice in the Crowd?
I've personally covered events online, tweeting the main points live and although I was able to filter and capture the essence of what was going on, I had to go back and really absorb the information and then try to apply it to my business effectively. (not always an easy task) :-)
It's a juggling act but one I think we're all experiencing on one level or another.
Continuous Partial Attention (CPA) is the process of paying simultaneous but superficial attention to a number of sources of incoming information.
This term, coined by writer and consultant Linda Stone in 1998, aptly describes the scene at the recent Council of Public Relations Firms Critical Issues Forum on Social Revolution:
This is what particularly caught my attention:
**What was the unintended consequence (UC) - these being outcomes that are not intended by a purposeful action?
**They can be positive, negative or have a perverse effect contrary to what was originally intended.
****So are there any unintended consequences to compulsively tweeting from an event or otherwise?
This is a question I have yet to answer. It is sort of like waiting to see what the side effects of a drug will be years after it has been approved.
One UC of CPA may be that peoples’ attention spans (already truncated by USA Today and sound bite television) and
**related ability for analytic thought will be reduced to nanoseconds.
I'd love to hear your Thoughts?
Curated by Jan Gordon covering "Content Curation, Social Media and Beyond"
Read the full article: [http://bit.ly/vNC1cn]
Via janlgordon, Shirley Williams (appearoo.com/ShirleyWilliams)
This post was written by Melonie Gallegos for iMediaconnection
In this piece, there are 8 tips to help marketers get in on the social curation boom in a meaningful way - that means Pinterest and beyond!
Here's an excerpt:
"Curation is a long-standing tradition of collecting, saving & organizing objects. Today it takes on a different meaning. Organizataions have evolved from collecting artifacts to digital curation of media and content"
When human behavior shifts and it certainly has, (more about that in the article), brands are quick to follow suit.
Here are some highlights:
There are a lot of websites offfering curation-type services
To get a clear sense of how a brand might leverage curation in this article, they have broken them down into categories.
**social bookmarking and news
**Aggregation and syndication networks
**There are 8 ways your brand can get in on the action
Here are a few that caught my attention:
Become a curator creator
**Create your own Pinterest board and it's more than just slapping images, it takes thought, strategy, being part of the community and continually showing up
**appreciating other people's content and having two-way conversations
Create an Interest-based content strategy
**Focus on the interests of your audience, not your products and services!
**Allign their real-life interests with your brand position
Curated by Jan Gordon covering "Pinterest Watch"
Read full article here: [http://bit.ly/IXNQQB]
This article was written by Josh Sternberg for digiday. I selected this piece because it definitely addressed this question and provided some very good insights and strategies that brands need to know.
It's very difficult for brands to amass sizeable audiences on their own nowadays says Neil Chase, SVP of editing and publishing at Federated Media.
**If a brand is an expert in a certain topic, their reputation might make them a credible source of information,”
Here are some of the takeaways:
**The best way to do it is to identify a high-interest topic that you want to be perceived as an expert in,” he said.
**“Curate that topic and provide some context around it. If you’re curating a lot of content in a topic area, over time that leads to expertise and credibility.”
**brands have to know each of their customers and have the credibility in their field to get consumers to trust the content they spread
**“Brands have a content story to tell,” said Colleen DeCourcy, CEO of Socialistic, a social media agency.
****“Some brands have data and research they have gathered in the creation of their products that can be contextualized and turned into content — which can give them both real authority on the topic and some real ROI for their effort.”
**Brands need to be careful in not only what, but how much they curate.
**Brands need to make sure they’re not just regurgitating content, but instead offering readers/followers valuable information
**Steve Rubel, Edelman’s evp of global strategy and insights, suggests brands start by having an editorial point of view and deciding where the content will live — the brand’s site or aggregation sites like Tumblr or Pinterest.
**The plus side is that once you do figure out how you want to curate and it becomes part of your broader communications strategy — it’s pretty easy to establish a voice.
Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"
Read full article here: [http://bit.ly/xn8Ahn]
Yesterday I selected a post by Elad Gil who talked about Pinterest changing the way we share and consume information on the web. Today I have selected another article by Don Reisinger for Cnet News - digital home, who says, "let's not jump to conclusions here and has more to say about this.
I do admit I'm participating on many betas because I feel the need to stay informed. I'm not usually drawn to every new thing that comes along but somehow, Pinterest has caught my eye.
Let's take a look at why Pinterest is becoming one of the most popular social networks, what's really happening here?
Here's what caught my attention:
**Pinterest so far has been the only company to distinguish itself. Late last month, Experian Hitwise, a company that monitors consumer behavior on the Web, reported that Pinterest had 11 million visits during the week ended December 17, jumping 4,000 percent compared with six months earlier.
**The massive bump catapulted Pinterest to the 10th spot in Experian's listing of the most popular social networks, just behind Yelp. Experian also discovered that Pinterest has found a loyal following in women.
**In the past three months, women have accounted for 58 percent of its userbase, and nearly 60 percent of those women are between the ages of 25 and 44.
**Opinions are mixed over why Pinterest has been able to attract such a large audience.
**Is it the service's solid design? Is it the attention it has received from media outlets shocked by its growth?
**Is it, perhaps, the fact that it recently raised $26 million from venture-capital firm Andreessen Horowitz, giving it bundles of cash to play with? It could be all that.
**But Gil thinks it might also have something to do with its ease-of-use.
**"Pinterest was one of the first sites to take push button content generation (via bookmarklets and 're-pinning') and structure it into sets of curated content called 'boards
**This allowed users to collect content from across the Web, as well as from other users on the site.
Reisinger ends his article with a word of caution:
**"Pinterest has yet to offer its service publicly. And once it finally moves beyond its invite-only phase, the company will be truly tested."
Followed by the question:
**"will the mainstream Web user who typically joins the social game after early adopters pick up their invites, find value in it?"
** Chances are, we'll get the answers to those questions later this year.
Curated by Jan Gordon covering "Content Curation, Social Media and Beyond"
Read full article here [http://cnet.co/xilVUk]
Now this is an eye-opener! We all know that Millenials are leading the way in the digital world. Well here is a must-see video from MTV, along with a very important article written by Steve Rosenbaum for mediaite.com.
Introducing "The Curated 'me'". The online persona that we portray to the whole world that is very likely different to how we show ourselves to our frriends and family.
"What’s changing for young people is changing for all of us. How we connect, how we share. How we present our digital selves."
"In some ways it is the evolution of our society from physical to digital. In the past we knew that we had to behave one way at work, another in a public park, and another at Church or Synagogue. Now those behaviors move online."
Here are some of the things that caught my eye:
**** The presentation was called ‘Millennials: Decoded’, and was broken into four findings. The Curated Me, Publicly Intimate, Like-A-Holism and Digi-Quette:
*** The Curated Me is almost like a prosthetic extension of ourselves: “You are the author of what gets put out there.”
*** Publicly Intimate: 94% agreed that texts are private. While platforms like Twitter and FB Status are public, with FB being more Superficial, and Twitter more Real. Phone calls are the least welcome, because they can be ‘awkward.’
*** Like-a-Holism (Are you a likeaholic?): 79% of respondents said their generation expects feedback, and 58% feel more confident when others respond. 33% said they feel disappointed when others don’t respond, and 23% said they feel alone if they don’t get feedback.
*** Digi-Quette: The etiquette of the always on web is emerging as a series of social behaviors. They can’t really be taught about it, because they know more about it than the older generation. Says one expert: “It’s like the air they breathe.”
Curated by JanLGordon covering "Content Curation, Social Media & Beyond"