Social media culture
Follow
Find tag "B2B"
32.0K views | +0 today
Social media culture
Appunti, approfondimenti e news dal mondo dei Social Media
Your new post is loading...
Your new post is loading...
Scooped by Guglielmo Cornelli
Scoop.it!

Social Media Marketing per il b2b | Pardgroup Blog

Social Media Marketing per il b2b | Pardgroup Blog | Social media culture | Scoop.it
Come costruire un'efficace una strategia di Social Media Marketing per il b2b: consigli, tecniche e trucchi per strutturare un piano perfetto di #SMM
more...
No comment yet.
Scooped by Guglielmo Cornelli
Scoop.it!

Marketing B2B sui social network: ha senso?

Marketing B2B sui social network: ha senso? | Social media culture | Scoop.it
Abbiamo chiesto ai nostri rivenditori se seguono i propri fornitori sui social network. Ecco i risultati del sondaggio.
more...
No comment yet.
Scooped by Guglielmo Cornelli
Scoop.it!

Aziende e social media marketing: tendenze e prospettive future nel B2B

Aziende e social media marketing: tendenze e prospettive future nel B2B | Social media culture | Scoop.it
Aziende B2B e social media marketing, strategie di marketing integrato, social network più usati e nuove prospettive della comunicazione
more...
No comment yet.
Scooped by Guglielmo Cornelli
Scoop.it!

6 Signs That B2B Small Businesses Have Big Plans for Content Marketing

6 Signs That B2B Small Businesses Have Big Plans for Content Marketing | Social media culture | Scoop.it
Data from CMI's latest study shows striking differences between B2B content marketing efforts at small businesses and efforts at enterprise companies. Check out the highlights and you'll see that s...
more...
No comment yet.
Scooped by Guglielmo Cornelli
Scoop.it!

5 Tips for Finding Your Perfect B2B Content Partner

5 Tips for Finding Your Perfect B2B Content Partner | Social media culture | Scoop.it
A successful writing partnership requires a deep level of intimacy. A great content writer is a valuable partner that can reap big rewards for your business.
more...
No comment yet.
Rescooped by Guglielmo Cornelli from Curation, Social Business and Beyond
Scoop.it!

50 Great Content Ideas to Create Buzz

50 Great Content Ideas to Create Buzz | Social media culture | Scoop.it

I selected this article from conversationagent today not only does it have some great tips for creating compelling content but it gives you examples of people who are doing a good job with each suggestion.

 

These ideas can be used for content curators as well - to create buzz and build an audience, providing "context" is what sets you apart from others - these tips are ways to accomplish that.

 

"Connecting ideas and people -- how talk can change our lives".

 

 

 

Here are a few things that caught my attention:

 

**. Make digestible bits of advice in micro-interactions gain big impact. Kellye Crane built a community for #soloPR practitioners off a Twitter chat filled with useful advice.

 

** Create a new list. People like to see where things stack against each other. By far, the most popular list is still the one Todd And created and AdAge took over.

 

** Give away secrets and tips to help others become more effective. Adam Singer is very generous in that regard.

 

** Teach something new or from a new perspective. Kathy Sierra has been able to do that on a topic that for many was considered not quite appealing

.

** Inspire people to take action and change the world. Entrepreneur Chris Guilleabeau is a good example of that.

 

** Be opinionated about future trends. That's a trait that is best exemplified by Robert Scoble.

 

** Track and review future trends from behind the scenes. A good guide is Louis Gray.

 

**Create a conversation around a social object. That's what Hugh MacLeod does.

 

** Become the expert hub on a subject matter. The consistent "go to" person for branding is the team at Branding Strategy Insider.

 

Selected by Jan Gordon covering "Content Marketing, Social Media and Beyond"

 

Read full article here: [http://www.conversationagent.com/]


Via janlgordon
more...
Barry Deutsch's comment, May 16, 2012 2:18 AM
Fully 1/3 of my business in executive search, speaking engagements, and consulting projects come directly from content curation and marketing.
Scooped by Guglielmo Cornelli
Scoop.it!

4 Examples Of B2B Content Marketing Executed With SEO Best Practices In Mind

4 Examples Of B2B Content Marketing Executed With SEO Best Practices In Mind | Social media culture | Scoop.it
According to the 2012 MarketingSherpa Search Engine Marketing Report, of all SEO tactics available, “content creation works the best, but takes the most work,” says Kaci Bower, Research Analyst, MECLABS.
more...
No comment yet.
Scooped by Guglielmo Cornelli
Scoop.it!

3 Examples of Solid B2B Social Business Strategies

3 Examples of Solid B2B Social Business Strategies | Social media culture | Scoop.it
A commerce community, an ad-supported social community, and executive thought leadership.
more...
No comment yet.
Scooped by Guglielmo Cornelli
Scoop.it!

Which Social Networking Sites Are Best Designed For B2B Sales?

Which Social Networking Sites Are Best Designed For B2B Sales? | Social media culture | Scoop.it
Before we can even begin to explore this topic of which social networking sites are most appropriate for B2B sales, we need to first answer the question …...
more...
No comment yet.
Rescooped by Guglielmo Cornelli from Curation, Social Business and Beyond
Scoop.it!

Is Pinterest the 'next big thing' in social media?

Is Pinterest the 'next big thing' in social media? | Social media culture | Scoop.it

Yesterday I selected a post by Elad Gil who talked about Pinterest changing the way we share and consume information on the web.  Today I have selected another article by Don Reisinger  for Cnet News - digital home, who says, "let's not jump to conclusions here and has more to say about this.

 

I do admit I'm participating on many betas because I feel the need to stay informed. I'm not usually drawn to every new thing that comes along but somehow, Pinterest has caught my eye.

 

Let's take a look at why Pinterest is becoming one of the most popular social networks, what's really happening here?

 

Here's what caught my attention:

 

**Pinterest so far has been the only company to distinguish itself. Late last month, Experian Hitwise, a company that monitors consumer behavior on the Web, reported that Pinterest had 11 million visits during the week ended December 17, jumping 4,000 percent compared with six months earlier.

 

**The massive bump catapulted Pinterest to the 10th spot in Experian's listing of the most popular social networks, just behind Yelp. Experian also discovered that Pinterest has found a loyal following in women.

 

**In the past three months, women have accounted for 58 percent of its userbase, and nearly 60 percent of those women are between the ages of 25 and 44.

 

**Opinions are mixed over why Pinterest has been able to attract such a large audience.

 

**Is it the service's solid design? Is it the attention it has received from media outlets shocked by its growth?

 

**Is it, perhaps, the fact that it recently raised $26 million from venture-capital firm Andreessen Horowitz, giving it bundles of cash to play with? It could be all that.

 

**But Gil thinks it might also have something to do with its ease-of-use.

 

**"Pinterest was one of the first sites to take push button content generation (via bookmarklets and 're-pinning') and structure it into sets of curated content called 'boards

 

**This allowed users to collect content from across the Web, as well as from other users on the site.

 

Reisinger ends his article with a word of caution:

 

**"Pinterest has yet to offer its service publicly. And once it finally moves beyond its invite-only phase, the company will be truly tested."

 

Followed by the question: 

 

**"will the mainstream Web user who typically joins the social game after early adopters pick up their invites, find value in it?"

 

** Chances are, we'll get the answers to those questions later this year.

 

Curated by Jan Gordon covering "Content Curation, Social Media and Beyond"

 

Read full article here [http://cnet.co/xilVUk]


Via janlgordon
more...
No comment yet.
Rescooped by Guglielmo Cornelli from All Things Curation
Scoop.it!

When Everyone is Tweeting, Who is Paying Attention?

When Everyone is Tweeting, Who is Paying Attention? | Social media culture | Scoop.it

Food for thought from Toddi Gutner for Business2Community:

 

I found this piece particularly interesting and wanted to call your attention to it. It's one of those things we all experience everyday, but do we really stop to ask ourselves this question:

 

****Are You Mobilizing Communities or Just a Voice in the Crowd?

 

I've personally covered events online, tweeting the main points live and although I was able to filter and capture the essence of what was going on, I had to go back and really absorb the information and then try to apply it to my business effectively. (not always an easy task) :-)

 

It's a juggling act but one I think we're all experiencing on one level or another.

 

Excerpt:

 

Continuous Partial Attention (CPA) is the process of paying simultaneous but superficial attention to a number of sources of incoming information.

 

This term, coined by writer and consultant Linda Stone in 1998, aptly describes the scene at the recent Council of Public Relations Firms Critical Issues Forum on Social Revolution:

 

This is what particularly caught my attention:

 

**What was the unintended consequence (UC) - these being outcomes that are not intended by a purposeful action?

 

**They can be positive, negative or have a perverse effect contrary to what was originally intended.

 

 

****So are there any unintended consequences to compulsively tweeting from an event or otherwise?

 

This is a question I have yet to answer. It is sort of like waiting to see what the side effects of a drug will be years after it has been approved.

 

One UC of CPA may be that peoples’ attention spans (already truncated by USA Today and sound bite television) and

 

**related ability for analytic thought will be reduced to nanoseconds.

 

I'd love to hear your Thoughts?

 

Curated by Jan Gordon covering "Content Curation, Social Media and Beyond"

 

Read the full article: [http://bit.ly/vNC1cn]


Via janlgordon, Shirley Williams (appearoo.com/ShirleyWilliams)
more...
Beth Kanter's comment, November 28, 2011 3:20 PM
I just rescooped this article because I found it in another source, but here I look further into your collection and find it. I'm curating on the topic information overload and coping skills. I believe that curation can help you pay attention. I experienced this myself .. I was a conference. Many people were tweeting. I was tracking it with storify - doing content curation in real time with twitter versus tweeting helped me pay attention, quickly put together a coherrent record of what happened and make it unstandable to people not in the room.
janlgordon's comment, November 28, 2011 3:59 PM
@BethKanter
I have covered a few conferences in real-time and it definitely makes you pay attention on more than one level. Being able to put it in a cohesive manner helping people understand what's happening is an art in itself and something you do very well.
Carla Chapman's curator insight, October 1, 2014 4:49 PM

Are there unintended consequences for compulsively tweeting?  Read on....

Scooped by Guglielmo Cornelli
Scoop.it!

7 Awesome Email And B2B Social Media Integrations | Social Media B2B

7 Awesome Email And B2B Social Media Integrations | Social Media B2B | Social media culture | Scoop.it
Great B2B inbound marketing is integrated marketing. Social media has to be part of an inbound marketing strategy that includes SEO, blogs and email marketing.
more...
No comment yet.
Scooped by Guglielmo Cornelli
Scoop.it!

Il Social Selling per curare il tuo B2B - Social Media Scrum

Il Social Selling per curare il tuo B2B - Social Media Scrum | Social media culture | Scoop.it
Come utilizzare il Social Selling per rendere più efficaci le tue attività B2B
Ciao, Tra l'ennesimo starnuto ed una tachipirina pronuncio la parola B2B...che non è un nuovo medicinale contro l'influenza ;-) Tantomeno lo è il Social Selling che...
more...
No comment yet.
Scooped by Guglielmo Cornelli
Scoop.it!

Il segreto del Marketing B2B? Video, video e video

Il segreto del Marketing B2B? Video, video e video | Social media culture | Scoop.it
Tieni presente questo: il 92% dei clienti B2B guarda video online e il 43% guarda il video che presenta il prodotto o il servizio che stava cercando.
more...
No comment yet.
Scooped by Guglielmo Cornelli
Scoop.it!

Are Your B2B Social Media Marketing Campaigns Facebook Friendly? | Business 2 Community

Are Your B2B Social Media Marketing Campaigns Facebook Friendly? | Business 2 Community | Social media culture | Scoop.it
If you thought photos, graphs, charts and other graphic images were just something to entertain the readers of your company's blog, think again. The advent
more...
No comment yet.
Scooped by Guglielmo Cornelli
Scoop.it!

Web marketing: ecco le fonti che davvero portano traffico ai siti delle aziende B2B

Web marketing: ecco le fonti che davvero portano traffico ai siti delle aziende B2B | Social media culture | Scoop.it
Nonostante l’adozione massiccia e lo status ormai di “fenomeni” del marketing, sembra che i social ...
more...
No comment yet.
Rescooped by Guglielmo Cornelli from Il Social Media Marketing per il B2B
Scoop.it!

Qual è l’ora migliore per comunicare e a chi? Per il B2B e B2C...

Qual è l’ora migliore per comunicare e a chi? Per il B2B e B2C... | Social media culture | Scoop.it
Vi siete mai chiesti quale sia l’ora migliore per comunicare? E quale sia il giorno migliore? Secondo le ricerche di Compendium, il miglior giorno e l’ora del giorno in cui condividere ...

Via Paola Frateschi
more...
No comment yet.
Scooped by Guglielmo Cornelli
Scoop.it!

Social Proof’s Role In B2B Social Business

Social Proof’s Role In B2B Social Business | Social media culture | Scoop.it
(source: Brian Solis) Social proof is a concept in psychology that suggests people look to their peers to inform decisions that they make. The higher the risk or uncertainty, the more important evi...
more...
No comment yet.
Scooped by Guglielmo Cornelli
Scoop.it!

B2B Marketers Optimistic About Social Media for Lead Generation

B2B Marketers Optimistic About Social Media for Lead Generation | Social media culture | Scoop.it
Email currently most effective lead generation tactic...
more...
No comment yet.
Scooped by Guglielmo Cornelli
Scoop.it!

Social Media e B2b: 5 buoni motivi per un matrimonio

Social Media e B2b: 5 buoni motivi per un matrimonio | Social media culture | Scoop.it
[caption id="attachment_2690" align="alignleft" width="300" caption="Social media & B2b - RBI"][/caption] Grande pubblico - più di 50 partecipanti - al Convegno "come usare i Social Media per il B2b"  - sottotitolo: "Social media e B2b un matrimonio...
more...
No comment yet.
Rescooped by Guglielmo Cornelli from Curation, Social Business and Beyond
Scoop.it!

Can Curation Help Brands Build Powerful Audiences?

Can Curation Help Brands Build Powerful Audiences? | Social media culture | Scoop.it

This article was written by Josh Sternberg for digiday. I selected this piece because it definitely addressed this question and provided some very good insights and strategies that brands need to know.

 

Excerpt:

 

It's very difficult for brands to amass sizeable audiences on their own nowadays says Neil Chase, SVP of editing and publishing at Federated Media.

 

**If a brand is an expert in a certain topic, their reputation might make them a credible source of information,”

 

Here are some of the takeaways:

 

**The best way to do it is to identify a high-interest topic that you want to be perceived as an expert in,” he said.

 

**“Curate that topic and provide some context around it. If you’re curating a lot of content in a topic area, over time that leads to expertise and credibility.”

 

**brands have to know each of their customers and have the credibility in their field to get consumers to trust the content they spread

 

**“Brands have a content story to tell,” said Colleen DeCourcy, CEO of Socialistic, a social media agency.

 

****“Some brands have data and research they have gathered in the creation of their products that can be contextualized and turned into content — which can give them both real authority on the topic and some real ROI for their effort.”

 

**Brands need to be careful in not only what, but how much they curate. 

 

**Brands need to make sure they’re not just regurgitating content, but instead offering readers/followers valuable information

 

**Steve Rubel, Edelman’s evp of global strategy and insights, suggests brands start by having an editorial point of view and deciding where the content will live — the brand’s site or aggregation sites like Tumblr or Pinterest.

 

**The plus side is that once you do figure out how you want to curate and it becomes part of your broader communications strategy — it’s pretty easy to establish a voice.

 

Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"

 

Read full article here: [http://bit.ly/xn8Ahn]


Via janlgordon
more...
No comment yet.
Rescooped by Guglielmo Cornelli from Curation, Social Business and Beyond
Scoop.it!

Will Pinterest Lead The Way & Transform the Web in 2012?

Will Pinterest Lead The Way & Transform the Web in 2012? | Social media culture | Scoop.it

I selected this post written by Elad Gil because not only was it interesting and timely, but the comments from his readers were equally as valuable. So many different social curation platforms emerging, Pinterest is one to watch.......

 

Excerpt:

 

Social Content Curation As The Next Big Thing

 

The most interesting wave hitting the social web in 2012 is social curation. This was kicked off in 2011 as Pinterest's growth was noticed by Silicon Valley and a number of companies quickly followed suit -

 

**Snip.It launched as a social information curation platform, Quora adopted boards for a similar purpose, and Fab.com launched a structured social commerce feed.

 

There's so much information in this post, here's the takeaway. I would love to hear your comments about this next wave......

 

Takeaway:

 

2012 Will Be The Year of Curated Sets


**2012 will likely see an acceleration of structured, push button, social curation across the web. Why? Because most users don't want to take much effort to produce content, and consuming content in a structured manner (especially photos) is also much faster.

 

**Just as the first wave of social media has transformed the consumption of information, this next wave of social curation will fundamentally change how users find and interact with content over time.

 

Curated by Jan Gordon covering "Content Curation, Social Media and Beyond

 

Read full article here: [http://bit.ly/lK0ZHi]


Via janlgordon
more...
Tom George's comment, January 4, 2012 9:54 PM
Hey Jan,

It most definitely is. I thank you as well and I look forward to a great year of curating, learning and growing.
janlgordon's comment, January 4, 2012 10:25 PM
Internet Billboards
Absolutely Tom, it's going to be an exciting time!
maxOz's comment, January 19, 2012 9:58 PM
Jan, I have sent this scoop [error] didn't realize you had it xxx
Scooped by Guglielmo Cornelli
Scoop.it!

5 B2B Search Engine Marketing Resolutions For 2012

5 B2B Search Engine Marketing Resolutions For 2012 | Social media culture | Scoop.it
With the holiday season winding down and 2012 just around the corner, it’s time to take a deep breath and get ready to plunge into the new year.
more...
No comment yet.
Scooped by Guglielmo Cornelli
Scoop.it!

5 Tactics For Improving Visibility Of B2B Content Marketing Initiatives

5 Tactics For Improving Visibility Of B2B Content Marketing Initiatives | Social media culture | Scoop.it
It should come as no surprise that for B2B marketers surveyed in Marketingsherpa’s 2012 B2B Marketing Benchmark Report, five of the top six B2B marketing priorities and challenges were related to lead generation process.
more...
No comment yet.