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Appunti, approfondimenti e news dal mondo dei Social Media
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Analytics | 7 Steps to Harnessing Speech Analytics for a Dramatic ROI

Analytics | 7 Steps to Harnessing Speech Analytics for a Dramatic ROI | Social media culture | Scoop.it
Customer interactions are rich with insight, and when companies can garner these insights quickly and drive swift action, ROI pours in.
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Using web analytics to drive results > Smart Insights Digital Marketing

Using web analytics to drive results > Smart Insights Digital Marketing | Social media culture | Scoop.it
Using the 4Ps of the marketing mix to give context to decision makers Most web analytics departments in large companies are now using data to report on their...
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Social Media Marketing Analytics - Brand Monitoring, Part 2 of An Exclusive 7-Part Series

Social Media Marketing Analytics - Brand Monitoring, Part 2 of An Exclusive 7-Part Series | Social media culture | Scoop.it
Social Media Marketing and the measurement thereof is always a hot topic. In part two of this exclusive 7-part series I'll talk about brand monitoring - what it is and why it's so important. Hellooo marketers!
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Best Social Media Metrics: Conversation, Amplification, Applause, Economic Value

Best Social Media Metrics: Conversation, Amplification, Applause, Economic Value | Social media culture | Scoop.it
4 incredible social media metrics help crystallize effectiveness of your SM efforts: Conversation, Amplification, Applause & Economic Value.
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Successful SEO Tactics: Reporting & Analytics

Successful SEO Tactics: Reporting & Analytics | Social media culture | Scoop.it
As we close out our four-part series on the SEO Tactics chart, we touch on the most powerful of all of the pillars – measurement, reporting, and a...
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Google Analytics: spuntano nuovi SEO Reports tra le funzioni

Google Analytics: spuntano nuovi SEO Reports tra le funzioni | Social media culture | Scoop.it
Una nuova funzione è comparsa all'interno di Google Analytics, anche nella versione italiana.
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Social Media Analytics o Social Business Analytics?

Social Media Analytics o Social Business Analytics? | Social media culture | Scoop.it
Il mercato dei vendor di servizi di social media monitoring si sta ampliando grazie all'ingresso di nuove piattaforme in cui l'ascolto viene sempre più legato a dinamiche di engagement finalizzate a migliorare la qualità e la ...

Via Valeria Cinelli
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The Curated 'me': How Millennials are forging the new world

The Curated 'me': How Millennials are forging the new world | Social media culture | Scoop.it

Now this is an eye-opener!  We all know that Millenials are leading the way in the digital world.  Well here is a must-see video from MTV, along with a very important article written by Steve Rosenbaum for mediaite.com. 

 

Introducing "The Curated 'me'".  The online persona that we portray to the whole world that is very likely different to how we show ourselves to our frriends and family.

 

"What’s changing for young people is changing for all of us. How we connect, how we share. How we present our digital selves."

 

"In some ways it is the evolution of our society from physical to digital. In the past we knew that we had to behave one way at work, another in a public park, and another at Church or Synagogue. Now those behaviors move online."

 

Here are some of the things that caught my eye:

 

**** The presentation was called ‘Millennials: Decoded’, and was broken into four findings. The Curated Me, Publicly Intimate, Like-A-Holism and Digi-Quette:

 

*** The Curated Me is almost like a prosthetic extension of ourselves:  “You are the author of what gets put out there.”

 

*** Publicly Intimate:  94% agreed that texts are private. While platforms like Twitter and FB Status are public, with FB being more Superficial, and Twitter more Real. Phone calls are the least welcome, because they can be ‘awkward.’

 

*** Like-a-Holism (Are you a likeaholic?): 79% of respondents said their generation expects feedback, and 58% feel more confident when others respond. 33% said they feel disappointed when others don’t respond, and 23% said they feel alone if they don’t get feedback.

 

*** Digi-Quette:  The etiquette of the always on web is emerging as a series of social behaviors. They can’t really be taught about it, because they know more about it than the older generation. Says one expert: “It’s like the air they breathe.”

 

Curated by JanLGordon covering "Content Curation, Social Media & Beyond"

 

http://bit.ly/tUq6GW


Via janlgordon
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Analytics, PPC & SEO: Finding Valuable Keywords

Analytics, PPC & SEO: Finding Valuable Keywords | Social media culture | Scoop.it
Using web analytics to supplement your PPC and SEO practices is fairly common practice nowadays.
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How To Save Money On AdWords Placements With Google Analytics

How To Save Money On AdWords Placements With Google Analytics | Social media culture | Scoop.it
Google’s display network can bring you tremendous amounts of clicks and conversions if used correctly. If it is not used correctly, you can quickly spend mass amounts of money and have nothing to show for it.
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[Video] Google Analytics Adds Webmaster Tools Data

[Video] Google Analytics Adds Webmaster Tools Data | Social media culture | Scoop.it
The changes to Google’s product line-up seem to be happening thick and fast. It was only a few days ago that I reported a set of new features in Google Analytics and now Google Webmaster is joining the list of products getting a feature update.
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How Google Analytics Is Impacting Business

How Google Analytics Is Impacting Business | Social media culture | Scoop.it
Google Analytics: find out what you need to measure and discover how to monitor your social media activity and how it impacts your business results.
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7 Google Analytics Advanced Segments I Love (and you should too)

7 Google Analytics Advanced Segments I Love (and you should too) | Social media culture | Scoop.it
I love using Advanced Segments in Google Analytics.
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