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Social Media & Cultural Branding
Branding in social media is about culture and identity.
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The "Paid Organification" Of Facebook: Why Facebook's Plan Isn't About Display Ads

The "Paid Organification" Of Facebook: Why Facebook's Plan Isn't About Display Ads | Social Media & Cultural Branding | Scoop.it

The future of Facebook marketing isn’t about display ads. It’s about visibility and reach of the branded content.

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Data Storytelling: The Art and Science of Social Media Metrics

Data Storytelling: The Art and Science of Social Media Metrics | Social Media & Cultural Branding | Scoop.it

Understanding how your social campaign is performing requires a fine mix of data and interpretation, as many marketers know. But it’s not always as simple as that. A lot of brands are left asking, “What does all of this data mean to my social channels?”...

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8 Steps to Manage a Social Media Crisis

This is the most important presentation you may never need. Social media crises can and do occur, and companies must be prepared to respond swiftly and wisely.
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