Is There a Point to LinkedIn's Endorsements? Houston Press (blog) The whole concept of "endorsing" someone on LinkedIn feels strange. But let's back up for a moment because the whole concept of LinkedIn, to me, feels strange.
This articles 'hits the nail on the head'. It's too easy for someone you've never met and who knows nothing about you or your experience or skills to press a few meaningless categories. Written recommendations that someone you associate with and who has knowledge and exposure to your true worth carry far more gravitas.
Photo-sharing app Instagram acquired Luma, an HD video creation app, likely to add more professional features to its existing video product. Luma announced the acquisition in a blog post saying the team helps people share ...
Here are 10 tips to get you rethinking what you know about social selling, and on the right track:
To build your company’s page following, start running campaigns geared toward people already engaged your company to drive awareness and call to action to follow your LinkedIn page.Make your Twitter profile as professional as your LinkedIn profile. Use the same photo across your social networks so you’re easily identifiable, and make sure to link up to your LinkedIn profile in your Twitter bio.Don’t be afraid to get personal on Twitter. It’s a channel to share professional insight, as well as things that interest you outside your every day that support your personal brand.Get your employees in on the discussion. Stop thinking of LinkedIn InMail as a general email channel. Leverage the insights you can gather form profiles and other social networks to indicate that you’ve done research on the person you’re connecting with.“Who’s viewed your profile” is a goldmine for helping you make connections with people who already demonstrate an interest in your personal brand. Monitor these visits and send personalized emails from sales reps who manage that particular account with a link to their individual sales rep profile.Cross-reference your profile viewer’s names with your nurture functionality in marketing automation and establish parameters for when it’s appropriate to shift from nurture communication to a one-on-one dialogue.Be insights driven and gather intelligence and social information that helps you prepare for sales conversations.Leverage LinkedIn to create personas based on activity, groups they participate in and, topics of interest. Look for correlating behaviors and defining attributes that align with your target buyers to establish propensity to engage, and even buy.Demonstrate real value in groups by participating in discussions and sharing relevant content. Sexton suggests a “4 to 1 approach”, to share four update items about news in your industry, customer and partner networks, and one promotional item that supports your company news.
500px, the popular photo sharing website, just added MapBox maps to its gorgeous layout. Now, when a user views a specific photo, they have the option of seeing where the photo was taken. 500px leveraged both the static ...
I was pleased as punch to get this week's Thing as I spend the majority of my free time giggling from posts on Tumblr. I think libraries and GLAM organisations will find that their pre-existing curatorial skills should make the ...
While Tumblr now has over 100 million blogs, it is still the most overlooked social media network for brands. Currently, only 31% of the top 100 brands have adopted a Tumblr account. Social media analytics and reporting platform Simply Measured performed a study showing just how these top brands were performing and some of the tactics employed.
Of these 31 companies tracked, 21 were active in the past 30-day period (July 5th through August 4th). This places Tumblr as the sixth most popular social network behind Facebook, Twitter, Google+, Pinterest and Instagram.
Of the 21 active brands on Tumblr, 13 post 3+ times a week, 7 post daily (7+) and 6 posted more than 10 times a week. Of the top brands active on Tumblr the average number of posts per day was 0.7 posts, with an average “note per post” of 1,462. The shelf-life on Tumblr engagement is much higher than other traditional social networks with 29% of reblogs occurring after the initial 30-day period. Even more, only 36% of reblogs happen on that same day, and posts will see 51% of total reblogs within the first week....
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