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Study: How Big Brands Are Using Tumblr

Study: How Big Brands Are Using Tumblr | Social Media Creativity | Activities | Scoop.it

While Tumblr now has over 100 million blogs, it is still the most overlooked social media network for brands. Currently, only 31% of the top 100 brands have adopted a Tumblr account. Social media analytics and reporting platform Simply Measured performed a study showing just how these top brands were performing and some of the tactics employed.

 

Of these 31 companies tracked, 21 were active in the past 30-day period (July 5th through August 4th). This places Tumblr as the sixth most popular social network behind Facebook, Twitter, Google+, Pinterest and Instagram.

 

Of the 21 active brands on Tumblr, 13 post 3+ times a week, 7 post daily (7+) and 6 posted more than 10 times a week.  Of the top brands active on Tumblr the average number of posts per day was 0.7 posts, with an average “note per post” of 1,462. The shelf-life on Tumblr engagement is much higher than other traditional social networks with 29% of reblogs occurring after the initial 30-day period. Even more, only 36% of reblogs happen on that same day, and posts will see 51% of total reblogs within the first week....


Via Jeff Domansky, Scott McElreath
AdPT-Creative's insight:

Always interested to see how, by  spreading interesting informaation to linked social media , whether it generates creative briefs or revenue enquiries!

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Rim Riahi's curator insight, September 5, 2013 1:26 AM

While Tumblr now has over 100 million blogs, it is still the most overlooked social media network for brands.

Two Pens's curator insight, September 5, 2013 12:01 PM

Tumblr has an immediacy that I like. It's so easy to make your Tumblr page interesting so it doesn't feel like the same level of "work" that blogging does. 

Ouida Sparkman's curator insight, September 6, 2013 12:50 PM

Who would have thought?

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Is There a Point to LinkedIn's Endorsements? - Houston Press (blog)

Is There a Point to LinkedIn's Endorsements? - Houston Press (blog) | Social Media Creativity | Activities | Scoop.it
Is There a Point to LinkedIn's Endorsements? Houston Press (blog) The whole concept of "endorsing" someone on LinkedIn feels strange. But let's back up for a moment because the whole concept of LinkedIn, to me, feels strange.
AdPT-Creative's insight:
This articles 'hits the nail on the head'. It's too easy for someone you've never met and who knows nothing about you or your experience or skills to press a few meaningless categories. Written recommendations that someone you associate with and who has knowledge and exposure to your true worth carry far more gravitas.
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10 StumbleUpon Alternatives | Dicover New Content

10 StumbleUpon Alternatives | Dicover New Content | Social Media Creativity | Activities | Scoop.it
10 Stumbleupon alternatives that will you to discover more and new content. Help yourself find interesting and original articles.
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AdPT-Creative's comment, September 5, 2013 7:41 AM
Wearing the Private and Creative Business 'Hats', it's Always good to research alternative , potentially usefful Social Media.
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Instagram buys HD video app Luma | VentureBeat

Instagram buys HD video app Luma | VentureBeat | Social Media Creativity | Activities | Scoop.it
Photo-sharing app Instagram acquired Luma, an HD video creation app, likely to add more professional features to its existing video product. Luma announced the acquisition in a blog post saying the team helps people share ...
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10 Social Selling Tips From LinkedIn — Eloqua | #TheMarketingAutomationAlert

10 Social Selling Tips From LinkedIn — Eloqua | #TheMarketingAutomationAlert | Social Media Creativity | Activities | Scoop.it
The verdict on social selling is in: It works.

 

Excerpt...

 

Here are 10 tips to get you rethinking what you know about social selling, and on the right track:

To build your company’s page following, start running campaigns geared toward people already engaged your company to drive awareness and call to action to follow your LinkedIn page.Make your Twitter profile as professional as your LinkedIn profile. Use the same photo across your social networks so you’re easily identifiable, and make sure to link up to your LinkedIn profile in your Twitter bio.Don’t be afraid to get personal on Twitter. It’s a channel to share professional insight, as well as things that interest you outside your every day that support your personal brand.Get your employees in on the discussion.  Stop thinking of LinkedIn InMail as a general email channel. Leverage the insights you can gather form profiles and other social networks to indicate that you’ve done research on the person you’re connecting with.“Who’s viewed your profile” is a goldmine for helping you make connections with people who already demonstrate an interest in your personal brand. Monitor these visits and send personalized emails from sales reps who manage that particular account with a link to their individual sales rep profile.Cross-reference your profile viewer’s names with your nurture functionality in marketing automation and establish parameters for when it’s appropriate to shift from nurture communication to a one-on-one dialogue.Be insights driven and gather intelligence and social information that helps you prepare for sales conversations.Leverage LinkedIn to create personas based on activity, groups they participate in and, topics of interest. Look for correlating behaviors and defining attributes that align with your target buyers to establish propensity to engage, and even buy.Demonstrate real value in groups by participating in discussions and sharing relevant content. Sexton suggests a “4 to 1 approach”, to share four update items about news in your industry, customer and partner networks, and one promotional item that supports your company news.
Via iNeoMarketing
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iNeoMarketing's curator insight, September 5, 2013 6:21 AM

OK, now add this to the adjacent scoop where I said you need to seriously examine eGrabber Account-Researcher. One more social selling scoop coming up...


  • See the article at from blog.eloqua.com
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  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing drives more revenue and opportunities for B2B companies using marketing technologies. Contact us
Reg Nordman's curator insight, January 24, 2014 11:07 AM

Loads of helpto get better at LinkedIn

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Instagram 101 for Business – 4 Ways to Use Instagram to Help the Success of Your Business

Instagram 101 for Business – 4 Ways to Use Instagram to Help the Success of Your Business | Social Media Creativity | Activities | Scoop.it

Instagram 101 for Business – 4 Ways to Use Instagram to Help the Success of Your Business http://t.co/mM0iN8fNu2


Via Scott McElreath
AdPT-Creative's insight:

This is worth reviewing / Checking out to see if it works.

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How Brands Are Using Instagram's New Video Upload Feature

How Brands Are Using Instagram's New Video Upload Feature | Social Media Creativity | Activities | Scoop.it
A look at how brands are using Instagram's new video upload feature.

Via Kamal Bennani, Scott McElreath
AdPT-Creative's insight:

Introducing the facility for imported as well as instant video capture is a useful development and in line with Cinemagram.

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Top tips for better Google searches

Top tips for better Google searches | Social Media Creativity | Activities | Scoop.it
We’ve got some tips and tricks which will help you more easily find the stuff you’re looking for online using Google search.
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500px Adds MapBox Maps | MapBox

500px Adds MapBox Maps | MapBox | Social Media Creativity | Activities | Scoop.it
500px, the popular photo sharing website, just added MapBox maps to its gorgeous layout. Now, when a user views a specific photo, they have the option of seeing where the photo was taken. 500px leveraged both the static ...
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Thing 14: Curating with Pinterest, Tumblr, and Scoop.it | ANZ 23 ...

Thing 14: Curating with Pinterest, Tumblr, and Scoop.it | ANZ 23 ... | Social Media Creativity | Activities | Scoop.it
I was pleased as punch to get this week's Thing as I spend the majority of my free time giggling from posts on Tumblr. I think libraries and GLAM organisations will find that their pre-existing curatorial skills should make the ...
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Brands On Instagram Doing A Lot With A Little

Brands On Instagram Doing A Lot With A Little | Social Media Creativity | Activities | Scoop.it

We all know that brands like Nike and MTV are Instagram gold. However, what if Nike didn’t have athletes or celebrities? What if they were selling markers, microprocessors or turbines?


Via Kamal Bennani, Scott McElreath
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http://pop-solutions.tumblr.com

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Study: How Big Brands Are Using Tumblr

Study: How Big Brands Are Using Tumblr | Social Media Creativity | Activities | Scoop.it

While Tumblr now has over 100 million blogs, it is still the most overlooked social media network for brands. Currently, only 31% of the top 100 brands have adopted a Tumblr account. Social media analytics and reporting platform Simply Measured performed a study showing just how these top brands were performing and some of the tactics employed.

 

Of these 31 companies tracked, 21 were active in the past 30-day period (July 5th through August 4th). This places Tumblr as the sixth most popular social network behind Facebook, Twitter, Google+, Pinterest and Instagram.

 

Of the 21 active brands on Tumblr, 13 post 3+ times a week, 7 post daily (7+) and 6 posted more than 10 times a week.  Of the top brands active on Tumblr the average number of posts per day was 0.7 posts, with an average “note per post” of 1,462. The shelf-life on Tumblr engagement is much higher than other traditional social networks with 29% of reblogs occurring after the initial 30-day period. Even more, only 36% of reblogs happen on that same day, and posts will see 51% of total reblogs within the first week....


Via Jeff Domansky, Scott McElreath
AdPT-Creative's insight:

Always interested to see how, by  spreading interesting informaation to linked social media , whether it generates creative briefs or revenue enquiries!

more...
Rim Riahi's curator insight, September 5, 2013 1:26 AM

While Tumblr now has over 100 million blogs, it is still the most overlooked social media network for brands.

Two Pens's curator insight, September 5, 2013 12:01 PM

Tumblr has an immediacy that I like. It's so easy to make your Tumblr page interesting so it doesn't feel like the same level of "work" that blogging does. 

Ouida Sparkman's curator insight, September 6, 2013 12:50 PM

Who would have thought?