Whether or not you love its distinctive tangy, spicy taste, Sriracha sauce has certainly become a cultural phenomenon. The red and green bottle is instantly recognizable. And that rooster, well, there's a story behind that rooster. The rooster is a symbol of strength.
How can a brand get that coveted millennial nod? It's all about talking to them in their own language. "Ever since youth culture became a defined concept, marketers have been using the unique values of youth as an ‘in’ to young consumers,” according to a study from Havas.
While many people are struggling to get their hands on an iPhone 6, it seems comedian Joan Rivers was able to posthumously acquire one of the desired devices. The funny woman virtually returned from the dead to gush about the smartphone on her Facebook page today.
A new crop of digital marketing companies are scanning and storing photos people share on services like Instagram and Pinterest to draw insights for big-brand advertisers. The startups’ efforts are raising fresh privacy concerns about how photo-sharing sites convey the collection of personal data to users.
It's been 50 years since Nike Inc.'s [wsj-quote ticker="NKE" name="Nike Inc. Cl B" realTimeChannel="/quotes/zigman/235840/lastsale" channel="/quotes/zigman/235840/delayed" id="quote_5004183"] co-founder Phil Knight and Bill Bowerman each pledged $500 to place their first order of 300 pairs of shoes, and 34 years since it went public.
When Facebook executives meet potential advertisers, their biggest selling point is that the company knows whom it's advertising to. In contrast to the wilds of the web, the proposition goes, Facebook users sign in to the service and make themselves known. Match their data with third parties—data brokers who provide loyalty card spending, for instance—and you have a fairly good...
Apple and U2, both launched in 1976, have each been brought down to earth in the last week in a fashion neither brand has likely experienced. All things considered, they can partly thank social media for that.