You know when you try to find a brand on Twitter, and you just assume the handle will be the brand name? Well, not so fast. A surprising number of brand-name handles aren't run by the brands at all. They're run by real people who got there first. We've highlighted a few of them below.
Cereal sales continue to decline as health-conscious consumers start their days with healthier fare, according to a New York Times report, which cited a Euromonitor International stat that shows the category has dropped by nearly $4 billion since 2000.
The buzzword that really matters in social media is analytics. That’s one of the reasons the School of Communication just opened the doors on its new Social Media Analytics Command Center in Fell Hall.
Esurance learned an fun lesson this week: Always take a few hundred steps back and see how your billboard looks from a distance. The Chicago board above, which carries the seemingly innocuous headline "Cover your home in a click," apparently looked mildly obscene to anyone who spotted it from afar.
Is print really dying? Not according to Ikea, which has good reason to still believe in dead trees. After all, the company prints around 200 million copies of its catalog every year in 27 languages for 38 countries. That's more than twice the number of bibles produced in a given year. But is a print catalog too low-fi for the high-tech age?
Most people are familiar with the phrase, "There ain't no such thing as a free lunch." Basically it means you can't get something from nothing.Investors may have a basis for refuting that adage though. Enter the cor
Relationship with your agency on the rocks? Looking for love with a new one? Just want to check out the playing field? A just-released app is like Tinder for clients seeking a connection with some of the best agencies in Amsterdam. It's called Pitcher.
The crackle of a vinyl revival has been getting louder this year as dropping the needle on a record becomes ever more in vogue. But what has been championed as a victory for music purists is putting a strain on a creaking industry.