Google Analytics is the most popular free tool you can use to measure the success of your inbound marketing efforts. With it, you can view the volume of your website traffic, track where your users are coming from and where they’re going, and learn how and why your users are [...]
On Monday, we posted Miller Lite's new national TV spot, featuring a handful of fan photos selected from some 180,000 gathered through the immensely successful #ItsMillerTime hashtag campaign. Now, with impeccable timing, Newcastle is here to call bollocks on the whole idea.
SeaWorld Entertainment has mimicked its beloved performing whale, Shamu, taking a deep dive: its stock plunged as much as 35% after the company posted ugly second-quarter results (pdf) and lowered revenue forecasts for the full year. The company said annual revenue is expected to fall by as much as 7%; revenue in the second quarter fell 1.5% from...
Layoffs after client losses are a harsh reality of the ad business. But one agency leader is putting a $5,000 cash guarantee behind each of the 50 employees he has to let go because a major account left his shop. Ignite Social Media in Cary, N.C.
Turns out, you can find puppy love on a dating app. Literal puppy love is on offer through Tinder thanks to a New York animal shelter and marketing interns at BBH creative agency. The agency's interns, participating in the Barn program, used the app to post pictures of dogs that need homes.
Oil majors are committing more than $90 billion to oil that costs a lot to extract—deepwater oil deposits, drilling in the Arctic, Canadian oil sands. If prices crash, those companies will be seriously exposed
It was the smart cup that did it. That is, the $100 glass cup that comes embedded with sensors that transmit information to an app that tells you what liquid you've just poured into it, along with nutritional information. In June, Quartz called this latest example of the internet of things "an absurdity—the sort of gizmo that seems technically...