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Philip Morris Could Cause Ethical Problems for Publicis-Omnicom Merger

Philip Morris Could Cause Ethical Problems for Publicis-Omnicom Merger | Scott's Linkorama | Scoop.it
Any industry merger brings with it the potential for client conflicts when agencies work for competing marketers.
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Scott's Linkorama
Some tech, some food, marketing, social whatever and stuff
Curated by Scott Zee
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SoundCloud’s Valuation Could Top $1.2 Billion With New Fundraising

SoundCloud’s Valuation Could Top $1.2 Billion With New Fundraising | Scott's Linkorama | Scoop.it
SoundCloud, a popular music and audio-sharing service, is in discussions to raise about $150 million in new financing at a valuation that is expected to top $1.2 billion.
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'Being homeless is better than working for Amazon'

'Being homeless is better than working for Amazon' | Scott's Linkorama | Scoop.it
Nichole Gracely has a master’s degree and was one of Amazon’s best order-pickers. Now, after protesting the company, she’s homeless
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Using Drones to Make Peace, Not War

Using Drones to Make Peace, Not War | Scott's Linkorama | Scoop.it
Aid groups are trying out drones for search-and-rescue operations
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Brita Built a City out of Sugar Cubes to Show You What a Lifetime of Soda Looks Like

Brita Built a City out of Sugar Cubes to Show You What a Lifetime of Soda Looks Like | Scott's Linkorama | Scoop.it
In the past, water filter brand Brita has targeted plastic bottles as public enemy No. 1, but now it has its sights on a new foe: Soda. A new spot created by DDB California uses towering piles of sugar cubes to show the impact of drinking one sugary soda a day (which would be pretty a moderate intake for some families).
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Down $1 Billion On IBM, Warren Buffett's 1998 Version Was Right

Down $1 Billion On IBM, Warren Buffett's 1998 Version Was Right | Scott's Linkorama | Scoop.it
When Warren Buffett decided not to buy shares in his pal Bill Gates's Microsoft, he offered a wise reason. Sadly, in 2011 Buffett did not take his 1998 advice when it came to investing in IBM. As its largest individual shareholder, Buffett has taken a beating in the wake of IBM's disastrous third quarter earnings [...]
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Putin's Latest Target: More Than 200 Russian McDonald's

Putin's Latest Target: More Than 200 Russian McDonald's | Scott's Linkorama | Scoop.it
Roughly half of McDonald's locations in Russia are now under government investigation, according to the company, and a regulator has closed nine outlets in recent weeks
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How Cheap Oil Could Become a Real Problem for Airlines

How Cheap Oil Could Become a Real Problem for Airlines | Scott's Linkorama | Scoop.it
If crude oil is priced under $100 per barrel, many airlines will find reasons to add routes and flights—and this makes investors nervous
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Top 100 Independents

Top 100 Independents | Scott's Linkorama | Scoop.it
Restaurant Business Magazine ranks the top-grossing independent restaurants in America
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Tinker, tailor, data, art

Tinker, tailor, data, art | Scott's Linkorama | Scoop.it
Like architects and contractors -- or clothing designers and manufacturers -- creatives and data analysts must collaborate in the service of the work. From Campaign US
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Bushwick’s TEDx Conference Seeks Locals to Talk About 'Transformation' - Bushwick - DNAinfo.com New York

Bushwick’s TEDx Conference Seeks Locals to Talk About 'Transformation' - Bushwick - DNAinfo.com New York | Scott's Linkorama | Scoop.it
Newcomers will receive training if they're accepted to speak at the ideas festival.
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Smile! Marketing Firms Are Mining Your Selfies

Smile! Marketing Firms Are Mining Your Selfies | Scott's Linkorama | Scoop.it
A new crop of digital marketing companies are scanning and storing photos people share on services like Instagram and Pinterest to draw insights for big-brand advertisers. The startups’ efforts are raising fresh privacy concerns about how photo-sharing sites convey the collection of personal data to users.
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After 34 years as a public company, Nike is still a growth stock

After 34 years as a public company, Nike is still a growth stock | Scott's Linkorama | Scoop.it
It's been 50 years since Nike Inc.'s [wsj-quote ticker="NKE" name="Nike Inc. Cl B" realTimeChannel="/quotes/zigman/235840/lastsale" channel="/quotes/zigman/235840/delayed" id="quote_5004183"] co-founder Phil Knight and Bill Bowerman each pledged $500 to place their first order of 300 pairs of shoes, and 34 years since it went public.
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Solving the Riddles of an Early Astronomical Calculator

Solving the Riddles of an Early Astronomical Calculator | Scott's Linkorama | Scoop.it
More than 100 years after it was found, and more than 2,000 years after it was believed to have been built, the Antikythera Mechanism continues to raise questions and provide answers.
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Six Ways to Free Up Land for Desperately Needed Housing

Six Ways to Free Up Land for Desperately Needed Housing | Scott's Linkorama | Scoop.it
Even in New York City, says a new report, plenty of undeveloped land is zoned residential but remains vacant
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Infographic: The Ideal Length of Everything Online, From Tweets to YouTube Videos

Infographic: The Ideal Length of Everything Online, From Tweets to YouTube Videos | Scott's Linkorama | Scoop.it
Brands generally understand the most engaging lengths for billboard headlines, print copy and TV spots. But what about tweets, Facebook posts and online videos? The infographic below crunches some data to suggest the ideal length of everything online. Rules are made to be broken, of course, and this isn't to say other lengths can't work.
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How T-Mobile Trashed Its Own Industry and Gained 22 Million Subscribers in the Process

How T-Mobile Trashed Its Own Industry and Gained 22 Million Subscribers in the Process | Scott's Linkorama | Scoop.it
Over the past 18 months, T-Mobile has rolled out seven different campaigns under its Uncarrier messaging that aggressively targets competitors by debunking the wireless industry in hopes of gaining market share.
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Brand of the Day: The Strange Story Behind Sriracha's Iconic Rooster Logo

Brand of the Day: The Strange Story Behind Sriracha's Iconic Rooster Logo | Scott's Linkorama | Scoop.it
Whether or not you love its distinctive tangy, spicy taste, Sriracha sauce has certainly become a cultural phenomenon. The red and green bottle is instantly recognizable. And that rooster, well, there's a story behind that rooster.  The rooster is a symbol of strength.
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How Cheap Oil Could Become a Real Problem for Airlines

How Cheap Oil Could Become a Real Problem for Airlines | Scott's Linkorama | Scoop.it
If crude oil is priced under $100 per barrel, many airlines will find reasons to add routes and flights—and this makes investors nervous
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Grimes Writes Essay on Making Music and Being A Boss

Grimes Writes Essay on Making Music and Being A Boss | Scott's Linkorama | Scoop.it
Excerpted from Rookie Magazine, by way of Elle
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This is the most beautiful owner's manual you've ever seen

This is the most beautiful owner's manual you've ever seen | Scott's Linkorama | Scoop.it
When you invest seven figures in securing one of the most exotic, exclusive vehicles ever made, perhaps you just expect that the owner's manual is going to be a work of art. I don't know, I've...
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Facebook and Apple pay women to freeze eggs

Facebook and Apple pay women to freeze eggs | Scott's Linkorama | Scoop.it
Facebook and Apple are now offering to pay for egg freezing procedures of its employees, NBC News reports.
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The Millennial That Marketers Are Targeting Does Not Exist

The Millennial That Marketers Are Targeting Does Not Exist | Scott's Linkorama | Scoop.it
By sticking to broad, gendered stereotypes about Generation Y, brands are missing out on the chance to truly connect with the most diverse group of consumers ever.
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Attention Brands: This Is How You Get Millennials to Like You

Attention Brands: This Is How You Get Millennials to Like You | Scott's Linkorama | Scoop.it
How can a brand get that coveted millennial nod? It's all about talking to them in their own language.  "Ever since youth culture became a defined concept, marketers have been using the unique values of youth as an ‘in’ to young consumers,” according to a study from Havas.
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