In the past, water filter brand Brita has targeted plastic bottles as public enemy No. 1, but now it has its sights on a new foe: Soda. A new spot created by DDB California uses towering piles of sugar cubes to show the impact of drinking one sugary soda a day (which would be pretty a moderate intake for some families).
When Warren Buffett decided not to buy shares in his pal Bill Gates's Microsoft, he offered a wise reason. Sadly, in 2011 Buffett did not take his 1998 advice when it came to investing in IBM. As its largest individual shareholder, Buffett has taken a beating in the wake of IBM's disastrous third quarter earnings [...]
A new crop of digital marketing companies are scanning and storing photos people share on services like Instagram and Pinterest to draw insights for big-brand advertisers. The startups’ efforts are raising fresh privacy concerns about how photo-sharing sites convey the collection of personal data to users.
It's been 50 years since Nike Inc.'s [wsj-quote ticker="NKE" name="Nike Inc. Cl B" realTimeChannel="/quotes/zigman/235840/lastsale" channel="/quotes/zigman/235840/delayed" id="quote_5004183"] co-founder Phil Knight and Bill Bowerman each pledged $500 to place their first order of 300 pairs of shoes, and 34 years since it went public.
Brands generally understand the most engaging lengths for billboard headlines, print copy and TV spots. But what about tweets, Facebook posts and online videos? The infographic below crunches some data to suggest the ideal length of everything online. Rules are made to be broken, of course, and this isn't to say other lengths can't work.
Over the past 18 months, T-Mobile has rolled out seven different campaigns under its Uncarrier messaging that aggressively targets competitors by debunking the wireless industry in hopes of gaining market share.
Whether or not you love its distinctive tangy, spicy taste, Sriracha sauce has certainly become a cultural phenomenon. The red and green bottle is instantly recognizable. And that rooster, well, there's a story behind that rooster. The rooster is a symbol of strength.
How can a brand get that coveted millennial nod? It's all about talking to them in their own language. "Ever since youth culture became a defined concept, marketers have been using the unique values of youth as an ‘in’ to young consumers,” according to a study from Havas.