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Scott Zee
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Today, thanks to the maturation of the web, digital tech, and smartphones now in seemingly every pocket, startups are finding it easier than ever before to build scalable solutions to finally address the many inefficiencies in our food...
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Scott Zee
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Repeat performances of Whitney Houston's "I Will Always Love You" do not sound better at 30,000 feet
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Scott Zee
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Introducing the McDonald's Theory.
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Scott Zee
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What will you do with your old register? Introducing the Square Stand. Run your business from your iPad and upgrade your register for just $299. http://squar...
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Scott Zee
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From now on, every 100 digital streams of a song or album equals one sale. Here's what that changes.
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Many fear that, given Google Alerts’ recent issues, it will soon join Reader in the graveyard. Here are seven apps to fill the void -- and better than Google did it.
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From handshake deals to experiments at Home Depot the history of Taco Bell's disruptive faux cheesedusted taco.
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Reed Hastings, the video streaming giant’s chief executive, offered a rare public comment on his company’s 2011 Qwikster debacle, which nearly destroyed it, and its improbable rebound.
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Scott Zee
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If it acquires the crowdsourced traffic map Waze, Facebook will get a wellspring of user location data, something it's hard trouble acquiring.
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A woman trapped for more than two weeks beneath the rubble of a collapsed garment factory was discovered alive on Friday in a suburb of Dhaka.
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The music publisher preaches quality over quantity and engagement over eyeballs.
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Scott Zee
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Taxi riders in New York, San Francisco and other cities will soon be able to use their smartphones to engage with brand content appearing on video screens inside the cabs using either NFC or QR code technology.
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Starbucks is clearly taking mobile messaging to new heights, as exemplified with a recent effort that leveraged SMS and MMS to engage and surprise customers, while also tying into its larger marketing strategy.
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Scott Zee
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What does an ad agency do when it realizes Peregrine falcons have laid eggs on its roof? It whips up a cool logo, builds a Tumblr, chooses a hashtag, sets up a webcam, and turns the whole thing into a mini social-media event.
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Scott Zee
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The next big environmentally minded startup may be funded by an unlikely source: Patagonia.
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This new billboard in Milan for an insect spray also serves as a huge pest strip, thanks to a few layers of aerosol glue. The glue was applied in the shape of an Orphea can's spray arc, which filled in as bugs got stuck in it.
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Scott Zee
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The sports network has teamed up with the social network in what could be a glimpse of Twitter's TV future.
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Bluth's Original Frozen Banana
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Interbrand Blog - Read our thoughts and insights on branding
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As more people record and watch shows later, more and more people end up skipping the commercials in-between shows.
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As a marketer, there are very few considerations that we consider absolute. One, consider what people will get from your campaign and two, people don't
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Scott Zee
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The old saying "Nice guys finish last" might have been never more than an empty line. Yet, new research says that this is exactly it: Nice guys finish last
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