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Social Media & Content Marketing
News, developments and techniques for social media, blogging and other similar online platforms.
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Scooped by Sara Duane-Gladden
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Seth's Blog: Is Google making the web stupid?

Seth's Blog: Is Google making the web stupid? | Social Media & Content Marketing | Scoop.it
Jazz became popular because an opera-loving engineer developed radio, which opened the door for an ignored art form to spread. And rock and roll was enabled by the transistor radio and the FM band. More subtly, consider the fact that...
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What Marketers Can Learn About Twitter From Pissed-Off High School Kids

What Marketers Can Learn About Twitter From Pissed-Off High School Kids | Social Media & Content Marketing | Scoop.it
Last month (Jan. 6, to be exact,), the Washington, D.C. area received its first snow of the season -- three to five inches, which sent school boards scrambling to assess driving conditions and whether
to delay opening or closing schools for the day. Most school systems got it right, but one didn't -- setting off a social media storm that would take over Twitter.
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8 Companies Totally Rocking Their LinkedIn Company Pages

8 Companies Totally Rocking Their LinkedIn Company Pages | Social Media & Content Marketing | Scoop.it
Check out a sampling of companies -- B2B and B2C -- that are doing great work with their LinkedIn Company Pages.
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Does Posting More Content Lead to More Engagement?

Does Posting More Content Lead to More Engagement? | Social Media & Content Marketing | Scoop.it
Content - Brands are producing much more content now, but the engagement with each piece of content is less than it was two years ago, according to a recent report from Track ...
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LinkedIn Lessons From Game of Thrones: Seven Ways to Develop Connections (Part 1)

LinkedIn Lessons From Game of Thrones: Seven Ways to Develop Connections (Part 1) | Social Media & Content Marketing | Scoop.it
Career Management - We might be in a Game of Thrones dry spell these days, but that's no reason not to glean some real-world lessons from Westeros's favorite characters and clans about how ...
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Social Advocacy and Politics: Twitter Failing at Policing Troll Traps

Social Advocacy and Politics: Twitter Failing at Policing Troll Traps | Social Media & Content Marketing | Scoop.it
A few years back some extreme conservatives calling themselves the Twitter Gulag Defense Network (#TGDN) developed a powerful strategy for disrupting progressive activists on Twitter, one that has since been copied by others. Twitter has been extremely ineffective at responding to this ploy, all too often punishing the victim instead of the perpetrator.
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Here's what happened when Dr. Oz asked Twitter for health questions

Here's what happened when Dr. Oz asked Twitter for health questions | Social Media & Content Marketing | Scoop.it
Highlights from the #Ozsinbox hashtag.
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Print magazine features working Facebook ‘Like’ buttons

Print magazine features working Facebook ‘Like’ buttons | Social Media & Content Marketing | Scoop.it
Print magazine features working Facebook ‘Like’ buttons, Printing, Magazine, Inkondapaper
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Known as ‘Alex From Target,’ Teenage Clerk Rises to Star on Twitter and Talk Shows

Known as ‘Alex From Target,’ Teenage Clerk Rises to Star on Twitter and Talk Shows | Social Media & Content Marketing | Scoop.it
While many people focused on the midterm elections, others became enamored of a young employee at a Target store in Texas.
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Brands´ Response To Social Media Negativity Can Impact Reputation

Brands´ Response To Social Media Negativity Can Impact Reputation | Social Media & Content Marketing | Scoop.it
Social media crises can happen to anyone. Even the biggest and most popular brands are not immune to negative publicity and open criticism - just think of Starbucks. To a large extent, social media crises can be kept under control with proper management but keeping negativity away from brand pages is not the most important thing.
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Users Not Eating Up Foursquare's Dual App Strategy

Users Not Eating Up Foursquare's Dual App Strategy | Social Media & Content Marketing | Scoop.it

The jury is still out on whether offloading check-ins -- the feature the app was built around -- to a separate, stand-alone app will prove ill-fated.

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Ikea Built Something New: An Instagram Website

Ikea Built Something New: An Instagram Website | Social Media & Content Marketing | Scoop.it
Who says Instagram is just for photos? Ikea has expanded the app's horizons with what may be the first Instagram website.
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Rescooped by Sara Duane-Gladden from Social Media Journal
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4 Ways to Use SlideShare for Lead Generation |

Are you using SlideShare as a social media marketing option? This article shares how to use SlideShare to improve your marketing and lead generation.

Via iNeoMarketing, The Right Image
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iNeoMarketing's curator insight, February 23, 7:42 PM

SlideShare: STILL the most underutilized social media asset for the B2B Marketer! Click through for examples.

GulfToBayWeb's curator insight, February 25, 2:32 PM

SlideShare is often overlooked.  It is however a very valuable tool to not only present your products and services, but also increase your overall Social Media value

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7 Tips for Crafting the Perfect Facebook Post | Simply Measured

7 Tips for Crafting the Perfect Facebook Post | Simply Measured | Social Media & Content Marketing | Scoop.it
As your social media audience grows, a microscope is placed on the value you’re driving with your efforts. You can’t afford to be careless with the content you publish. To get a better understanding of the specific aspects that make a Facebook post successful, we culled the most pertinent data from our Simply Measured Facebook study and other…
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9 Unlikely Brands Rocking Pinterest for Their Marketing

9 Unlikely Brands Rocking Pinterest for Their Marketing | Social Media & Content Marketing | Scoop.it
Think Pinterest is only for wedding planners and chefs? Think again.
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LinkedIn Lessons From Game of Thrones: Seven Ways to Develop Connections (Part 2)

LinkedIn Lessons From Game of Thrones: Seven Ways to Develop Connections (Part 2) | Social Media & Content Marketing | Scoop.it
Career Management - In Part 2, you'll discover more lessons from Westeros's favorite characters and clans about how marketers can develop connections on LinkedIn.
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Familiar, Timely, and Novel Images Win Fans’ Hearts on Facebook | Simply Measured

Familiar, Timely, and Novel Images Win Fans’ Hearts on Facebook | Simply Measured | Social Media & Content Marketing | Scoop.it
How can brands break through the noise on Facebook and serve up images that spark mass response? Looking at the top Facebook video and photo posts by engagement (comments, shares, and Likes) for the Interbrand 100 in Q3 2014, we noticed some classic marketing tactics at work: either please, inform, or wow people. Michael, our marketing…
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Judge Rejects LinkedIn's Free-Speech Argument In Battle Over Email Invitations

Judge Rejects LinkedIn's Free-Speech Argument In Battle Over Email Invitations | Social Media & Content Marketing | Scoop.it
In a mixed decision, a federal judge ruled that LinkedIn users can proceed with a lawsuit accusing the social networking service of misappropriating their names and images with its email campaign. But
the ruling, issued on Thursday by U.S. District Court Judge Lucy Koh in San Jose, Calif., also called into question whether the users will be able to recover monetary damages from the company.
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10 Powerful Blogging Hacks for the Efficient Marketer

10 Powerful Blogging Hacks for the Efficient Marketer | Social Media & Content Marketing | Scoop.it
Check out these tried-and-true tips for being a more efficient and effective blogger.
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8 Brilliant Facebook Marketing Tactics to Use Right Now

8 Brilliant Facebook Marketing Tactics to Use Right Now | Social Media & Content Marketing | Scoop.it
More time is spent on Facebook than on any other platform on the web (besides Google). This means that it’s getting easier and easier to market there, because Facebook really does care about making it an effective tool to help you reach and attract your ideal clients. Here’s a list of Facebook marketing tactics that you can use right now.
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Like-Gating on Facebook Expires Tomorrow. Are You Ready?

Like-Gating on Facebook Expires Tomorrow. Are You Ready? | Social Media & Content Marketing | Scoop.it
Here's what marketers should do about the Facebook API and policy changes on Like-gating happening on Nov. 5, 2014.
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More Than Half of US Consumers Don’t Want to Friend a Brand Online

More Than Half of US Consumers Don’t Want to Friend a Brand Online | Social Media & Content Marketing | Scoop.it
According to new research from WPP's Geometry Global, 40% of Internet users across the world don't see any point in “friending” a brand online. In the U.S. and the U.K., that figure rises to 55% and 63%, respectively
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72% of People Who Complain on Twitter Expect a Response Within an Hour

72% of People Who Complain on Twitter Expect a Response Within an Hour | Social Media & Content Marketing | Scoop.it
Learn how poor Twitter management and slow response times can impact your brand in this data-backed post.
Sara Duane-Gladden's insight:

Ummmm... THAT is a little nuts. Social media may be 24/7 but customer service departments usually aren't.

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How a mayor’s quest to unmask a foul-mouthed Twitter user blew up in his face

How a mayor’s quest to unmask a foul-mouthed Twitter user blew up in his face | Social Media & Content Marketing | Scoop.it
Angry backlash shows that online overreach won't "play in Peoria."
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