Social Media & Content Marketing
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Social Media & Content Marketing
News, developments and techniques for social media, blogging and other similar online platforms.
Curated by Sara Duane
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Hillary Clinton Just Made the Best Use of Silent Autoplay With This Social Video Ad

Hillary Clinton Just Made the Best Use of Silent Autoplay With This Social Video Ad | Social Media & Content Marketing | Scoop.it
If you're on one of the three major social networks, you're used to videos that play automatically when you scroll through your feed. In fact, you're probably so used to autoplay that you don't stop and watch the whole video or even turn on the sound.
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Combining Email and Facebook for a Dynamite Ecommerce Marketing Campaign

Combining Email and Facebook for a Dynamite Ecommerce Marketing Campaign | Social Media & Content Marketing | Scoop.it
Most people view email marketing and social advertising as two separate entities, and I’ll be honest, I used to think that as well. However, I’ve discovered that combining multiple different avenues for a coherent marketing campaign yields some pretty impressive results.
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How Social Media Has Changed the Camera—and Photography—Forever

How Social Media Has Changed the Camera—and Photography—Forever | Social Media & Content Marketing | Scoop.it
It's common sense to not post pictures on social media that may convey an irresponsible lifestyle to current or future employers. But there's a subtler dynamic at play we should consider, especially today, National Camera Day, before we upload that beautiful Hawaiian sunset.
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3 advanced SEO signals all the best content marketers need to master

3 advanced SEO signals all the best content marketers need to master | Social Media & Content Marketing | Scoop.it
Want to boost your rankings? Learn how to master 3 advanced SEO signals to improve your search engine optimization.
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75 Content Marketing Tools You Can’t Live Without

75 Content Marketing Tools You Can’t Live Without | Social Media & Content Marketing | Scoop.it
Are you seeking ways to take your content marketing strategy to the next level? There are thousands of tactics t
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Instagram Distinguishes Itself in Social Commerce by Touting Product Discovery

Instagram Distinguishes Itself in Social Commerce by Touting Product Discovery | Social Media & Content Marketing | Scoop.it
Retailers seem to love Instagram, which is now drawing 300 million daily users and 500 million monthly users. The vast majority of its 200,000 advertisers, per the social media platform, are small-to-medium-sized businesses—and it probably stands to reason that a good chunk of them are either ecommerce or multichannel players.
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How to make blogging, social media and email marketing work together

How to make blogging, social media and email marketing work together | Social Media & Content Marketing | Scoop.it
If you're struggling to put all the pieces together, you're not alone. There's an easy way to make blogging, social media and email marketing work together.
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Funny Tweets & Social Media Examples From 17 Real Brands

Funny Tweets & Social Media Examples From 17 Real Brands | Social Media & Content Marketing | Scoop.it
Take a look at the brands on social media who are doing a good job not taking themselves too seriously.
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25 Nuggets of Essential Social Media Wisdom

25 Nuggets of Essential Social Media Wisdom | Social Media & Content Marketing | Scoop.it
Want to have a little fun and find some marketing inspiration today? Here are 25 pearls of social media wisdom
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Google & Twitter partnership takes flight as Tweets appear in search results

Google & Twitter partnership takes flight as Tweets appear in search results | Social Media & Content Marketing | Scoop.it
Google recently announced it's showing Tweets in SERPs for all English queries, and displaying them on mobile results as well.
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How Facebook And Twitter Fit Into B2B Marketing - Forbes

How Facebook And Twitter Fit Into B2B Marketing - Forbes | Social Media & Content Marketing | Scoop.it

In the previous post we explained how to use LinkedIn as a top and middle of funnel promotion tool for your B2B marketing campaigns.


Via The Right Image
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Social sharing and psychology: 7 levers for more shares

Social sharing and psychology: 7 levers for more shares | Social Media & Content Marketing | Scoop.it
Social sharing and psychology are linked: psychological drivers behind why content gets shared go beyond tricks like including an image, choosing the right time to share, and crafting a click-worthy headline.
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13 Visual metaphors to take your Shutterstock photos from basic to bomb

13 Visual metaphors to take your Shutterstock photos from basic to bomb | Social Media & Content Marketing | Scoop.it
Brands don't build awareness when they pick cliche, overused stock photos for their blog content. Here are 13 alternatives to add variety and intrigue to your marketing content.
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Retailers Can Now Buy Facebook Ads That Only Run If the Right Products Are in Stock

Retailers Can Now Buy Facebook Ads That Only Run If the Right Products Are in Stock | Social Media & Content Marketing | Scoop.it
It's an ongoing challenge for retail CMOs to justify to their CFOs that digital ads drive in-store sales. So one can imagine the teeth-gnashing that must take place whenever brick-and-mortar players realize the products in their digital ads were out of stock for a significant time during a campaign.
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What Will Content Marketing Look Like 5 Years From Today?

What Will Content Marketing Look Like 5 Years From Today? | Social Media & Content Marketing | Scoop.it
5 years ago, as content marketing started to become a trend, I was trying to imagine what it would mean for businesses to thrive in a world where visibility was driven by content. I was asking SMB ma…
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As Publisher Reach on Facebook Goes Down, Video Is Going Way Up

As Publisher Reach on Facebook Goes Down, Video Is Going Way Up | Social Media & Content Marketing | Scoop.it
Even as Facebook plans on de-emphasizing publisher-posted content in users' news feeds in favor of posts from friends and family, video seems to be on the way up.
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25 Experts Share Top 3 Content Marketing Trends for 2017 | Writtent

25 Experts Share Top 3 Content Marketing Trends for 2017 | Writtent | Social Media & Content Marketing | Scoop.it
Curious about content marketing trends for the years to come? We reached out to 25 content marketing experts to learn about future content marketing trends!
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High-Risk, High-Reward: Snapchat’s Advertising Revolution

High-Risk, High-Reward: Snapchat’s Advertising Revolution | Social Media & Content Marketing | Scoop.it
Mobile advertising requires striking what can seem like an impossible balance: attracting users’ attention without interrupting whatever else they are doing.
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Why Some of Instagram's Most Popular Food Accounts Are Fleeing to Snapchat

Why Some of Instagram's Most Popular Food Accounts Are Fleeing to Snapchat | Social Media & Content Marketing | Scoop.it
Instagram's long-awaited algorithm has finally started rolling out, and food influencers and sites that built their brands on the Facebook-owned app are already feeling the squeeze and moving to Snapchat.
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The Three Pillars of Content Marketing for 2016

The Three Pillars of Content Marketing for 2016 | Social Media & Content Marketing | Scoop.it
For the past few years, content has been establishing itself as the dominant form of marketing, and in 2016, it will likely achieve that goal. Every year, more and more businesses are making qualit...
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Survey: Social Media More Effective Than Traditional Marketing

Survey: Social Media More Effective Than Traditional Marketing | Social Media & Content Marketing | Scoop.it
Sponsored social media advertising is more effective than many traditional marketing approaches, according to a survey of 511 marketing executives and managers conducted by the Halverson Group on
behalf of IZEA.
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We've Lost Nearly Half Our Social Referral Traffic in the Last 12 Months

We've Lost Nearly Half Our Social Referral Traffic in the Last 12 Months | Social Media & Content Marketing | Scoop.it
This is a little tough to admit.
I’ve been failing at social media marketing.
It feels weird admitting this, too: We as a Buffer marketing team—working on a product that helps people succeed on social media—have yet to figure out how to get things working on Facebook (especially), Twitter, Pinterest, and more.
And that’s super scary to admit.
What’s happening? I wish I knew! We’ve got lots of theories as to what’s behind our decline, and we’re in the midst of new experiments to ...
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10 Ways to Create Picture Perfect Posts on Instagram

A practical webinar to help you create a memorable and exciting Instagram presence. Jam-packed with actionable tips, this webinar will help you get a grasp on …
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A Brief History of People Getting Fired for Social Media Stupidity

A Brief History of People Getting Fired for Social Media Stupidity | Social Media & Content Marketing | Scoop.it
17 of the most offensive and dumb Twitter, Facebook and Instagram fails
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100 Killer Ideas For Your Social Media Content

100 Killer Ideas For Your Social Media Content | Social Media & Content Marketing | Scoop.it
Never run out of social media content ideas again! The following list covers just about everything you could possibly post on social media.

Via Daniel Watson
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Daniel Watson's curator insight, June 19, 2015 3:09 AM


Those who recognise the importance of providing regular fresh content for their social media channels, will know the difficulties inherent in constantly coming up with fresh ideas. Those difficulties end here, with this great list that you can refer to again and again for inspiration, taking away most of the pain of utilising social media to promote your business

Jesper Dalhus's curator insight, June 20, 2015 3:38 AM

Når jeg underviser i LinkedIn får jeg ofte dette spørgsmål:

hen hvad skal jeg skrive om?

Jeg faldt lige over denne ide liste, jeg ved jo ikke hvilke af mulighederne der taler mest til dig, men jeg ved  at du kan  komme  videre når du gør det