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Time to talk about social business planning again.
If your company wants to learn to fly and integrate a social "layer" into everything you do here are a few thoughts as you plot your own roadmap:
1 - Crawling: People, Process, Procedure.
2 - Walking: Managing Your Properties.
3 - Running: Ecosystem Engagement At Scale.
4 - Flying: Social Innovation & Organizational Integration.
Most online content today is stuck. It has roots firmly planted in one of the many sites and applications around the web. Because content is rooted, we are forced to spend precious time recording its location in the hopes of navigating back. We bookmark websites. We favorite tweets. We create lists in text files.
In this system, the sites are the gravitational center and we, the users, orbit them, reaching out for a connection whenever we want to interact with the content. This is a fine system, but as users spend more time on consumption-oriented devices like iPads and mobile phones, new demands are being put on content.
The era of mass marketing, sales driven information gathering and sharing, and being “just good enough to win” is being shattered by the rapid emergence of a smart, networked, and increasingly demanding generation of empowered customers. In the fragmented and fast moving world of concepts, buzzwords, technologies, and applications, most executives are looking for looking for answers to a few basic questions:
- What matters?
- What’s different?
- How can I and or my organization benefit?
- Where is the opportunity?
- What should I do now?
What makes a good online media planner?
Planning an online PR campaign doesn’t necessarily require the same skills as a paid search one, or developing a social media strategy may not need the same proficiencies as that of an email one.
However, I’m beginning to think that lateralisation is of major importance. Without becoming too technical, this is the concept of the functions between the left and right hemispheres of the brain: The left side is associated with analysis and logic, the right with creativity and context.
At LeWeb in Paris, I caught up with the 99Faces crew to discuss trends in social media for 2011 and 2012.
Among the many topics we touch, we spent a fair amount of time exploring the evolving influence of social media on...
- Mainstream lifestyle and culture
- The rise of curation
- Elevating the importance of transparency and engagement between businesses and customers
- Businesses dynamics and the need to open the doors between silos
- Politics and organizing the "brilliance" of the crowds
Brian Solis published it May 15, 2011 http://j.mp/m8cUMB
Giuseppe Mauriello created it April 24, 2011 on Scoop.it
How do you create social media strategies for your business? Do you jump into the newest platform or create campaigns simply to increase Facebook ‘Likes’? Here’s a suggestion: quit throwing darts and start using social media research to drive your strategy.
To illustrate this concept, I’m going to use a fictitious brand along with real social media research.
An overview of the legal issues pertaining to content curation online, what the US Copyright office says about it, and best practices when it comes to...
Best Practices in Fair Use:
1. Do not reproduce the story in its entirety.
2. Try not to use all, or even the majority, of articles available from a single source.
3. Prominently identify the source of the article.
4. Whenever possible, link to the original source of the article.
5. When possible, provide context or commentary for the material you use.