How to make content curation work for your brand | Social Media Content Curation |
Content creation is the “organizing and sharing the most relevant content on a finite subject” – in other words, it requires a recognition that people outside your own organization have relevant things to say and that adding this insight to your own commentary makes you a better resource within the communities you operate in.

When you establish yourself as a resource, you generate more trust, encouraging people to recommend you more comfortably.

The simple process of content curation is as follows:

1. FIND content relevant to your niche i.e. video, article, blog post, photo etc
2. SHARE it with your community via your owned channels i.e. Facebook status update and link or a tweet and link
3. ANALYSE whether that content was well-received and shape your next ‘share’ on that insight