Social Media Content Curation
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Social Media Content Curation
News, Trends, New Tools about Content Curation and Social Media: One Universe to allow people to get access to more specialized sources.
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notify.me - your content in real time

notify.me - your content in real time | Social Media Content Curation | Scoop.it
notify.me delivers notifications that interest you in real time. It eliminates the need for you to constantly check on classified listings, blogs or social networking sites.
Notifications are delivered to your destinations of choice such as instant messenger, mobile phone, email, desktop or web application.
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6 Smart & Effective Email Marketing Tactics

6 Smart & Effective Email Marketing Tactics | Social Media Content Curation | Scoop.it
Brands are quickly adapting to consumers' evolving communication habits by integrating social media and mobile marketing strategies into their email marketing.
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Holley Marie Butler's curator insight, April 4, 2013 3:29 PM

I found this article interesting as it focuses on email, a less prominent form of social media. It raised some valid points as to why email is still a great tool for communicating with a companies target audience, such as most things you sign up to onthe internet need a valid email addess. Therefore it drives a lot of web activity.It suggests ways that marketers can connect with consumners via email which I believe is good for building customer relationships as it is more personal than simply following a brand on twitter or facebook.  

Ksenia Khor's comment, April 4, 2013 9:16 PM
That articles gives some useful advice on how to improve communication through e-mail. I agree with you Holley that e-mails seem more personal than just following a facebook or a twitter page. However, I also think that marketers should remember that some of those promotional e-mails can easily get into spam folder and remain there forever. Therefore the message won't be received by the consumers. Sp I believe that e-mail can be a part of an IMC program but it is also important to use other available social media tools.
Holley Marie Butler's comment, April 7, 2013 4:41 PM
Yes I totally agree that marketers have to be very careful how they approach emailing consumers. A clear strategy alongside using other new media tools to promote what the emails may concern might be needed to ensure that this does not happen and the emails aren't regarded as spam.