When you establish yourself as a resource, you generate more trust, encouraging people to recommend you more comfortably.
The simple process of content curation is as follows:
1. FIND content relevant to your niche i.e. video, article, blog post, photo etc
2. SHARE it with your community via your owned channels i.e. Facebook status update and link or a tweet and link
3. ANALYSE whether that content was well-received and shape your next ‘share’ on that insight