Excerpted from article on Mashable: "Today, however, curation encompasses a whole new catalog of professions, brands and tools — and most revolve around the web.
A curator ingests, analyzes and contextualizes web content and information of a particular nature onto a platform or into a format we can understand. In other words, a curator is like that person at the beach with the metal detector, surfacing items and relics of perceived value. Only, a web curator shares those gems of content with their online audiences.
Some believe "curator" to be a reappropriated, throwaway term, one that simply elevates marginally focused web users.
Some media sites choose to curate articles already published and reported by other sites. For instance, Boing Boing and The Awl feed links that reference news reported by other sites around the web, tailoring content that will resonate with their readership.
More and more people are taking the reins into their own hands. Consumer curators are flocking to sites like The Fancy to browse products and silo them into categories. Other curation tools aren't as consumer-driven but nonetheless help users organize and structure web content that matters to them.
As much as the term gets criticized, curation requires patience, resourcefulness and a keen editing eye. It means becoming fluent in one particular dialect of the web, versus trying to speak its entire language. It's the reason journalists have beats, and the reason you chose one major in college, instead of seven. Perhaps the best part? Curation is a never-ending job, and it never gets boring..."
Excerpted from article on MakeUseOf: "It’s estimated that around 70 percent of the Pinterest user base is female, with men being nothing more than bit-part players on the site.
Thankfully some enterprising folk saw a gap in the market and seized upon it, and sites which are like Pinterest but aimed solely at men popped up across the InterWebs. What follows is a list of what we consider to be the four best “Pinterest for men” websites.
- Manteresting: Manteresting clearly exists to offer a place for men to pin images of things that interest them. Rather than “pin” things, you “nail” them to a “workbench.” Content can be sorted by category, while there is also a ‘Random’ button and lists of the top posts made Today, This Week, This Month, and All Time.
- Gentlemint: Gentlemint looks more akin to the new Digg than Pinterest, but it offers a similar experience to the latter. Rather than “pin” things, you “tack” them, because tacking is more masculine than pinning, I guess. Gentlemint looks classier than most of the other Pinterest clones, but it essentially does the same thing as the rest of them do.
- Dudepins: Dudepins makes no secret of the fact it’s a Pinterest clone, just one that caters solely for men. Women aren’t banned, of course, but the content on offer has an especially manly feel to it. Rather than “pin” things you “pin up” images and videos. A quick look at the homepage reveals hipsters, interesting designs, and lots of clothes. Which leads me to suspect this is more for refined gentlemen than laddish dudes, despite the name. Content can be sorted by category, with a button specifically bringing that which is trending to the front page.
- Tapiture: Tapiture has a distinctly Facebook feel to it, which will immediately put off those people who hate Mark Zuckerberg and co. It’s no surprise to find that joining via Facebook is heavily recommended, though there is an email option as well. Rather than “pin” things you “tap” content, including animated GIFs and SoundCloud audio..."
Excerpted from article by Pawan Deshpande, CEO at Curata: "By definition, content curation is the act of continually identifying, organizing, and sharing the best and most relevant content on a specific topic or issue online. When evaluating which content curation tool to use, there are three primary areas of consideration:
1.The Inputs – Where does the content curation tool get information from? What type of content will this allow me to curate? Will it help identify and recommend relevant content?
2.The Organization – What does this tool offer in terms of organizing content once it has been identified? What type of data models does this represent content as? In a simple chronological list, or an inter-linked structure? Does it let me annotate and editorialize the curated content?
3.The Venue – How and where can I share the content once I have decided to curate it?
In this blog post, I am primarily going to focus on the decided on a content curation tool based on the venue – the channels to which your content is curated.
- Microsite. What is it? A dedicated microsite or section of a website populated primarily with curated content. Pro’s: Microsites really create a full-fledged experience with curated content as the center piece and can easily because the hub for a specific topic or issue. Con’s: Because the curated content is not tucked away in a widget and is instead front and center, you will need to pay a lot more attention to what you curate. Who should use it? Organizations that are looking to become an authoritative destination for a topic or issue to position themselves as a key resource or thought leader, or to drive traffic and visibility.
- Personalized Page. What is it? A personalized page is a lightweight, single page microsite filled with curated content. Pro’s: Easy to get up and running and are indexed by search engines. Usually free. Con’s: Only one page is indexed by search engines. Who should use it? Individuals or cost conscious non-profits who want to create an information resource.
- Email Newsletters. What is it? An email newsletter or digest containing the latest curated content that is sent out on a regular interval. Pro’s: Email newsletters are a great way to continually educate an audience on a regular basis without fail. Con’s: Email newsletters have two drawbacks: 1. They are not indexed by search engines. 2. They are not real time. Who should use it? Email newsletters are a great medium for curated content for curators with an existing captive audience.
- Twitter & Social Media Channels. What is it? Posting curated content on Twitter and other social media channels such as Facebook and LinkedIn through status updates. The curated content could be links to blog articles or other web content, or curated tweets. Pro’s: Posting curated content is different from other mediums, because it’s a very time sensitive medium. Con’s: The drawback of sharing curated content on social media is that if you don’t have a lot of curated content on your topic, then it’s hard to get noticed. Because social media is content is so fleeting, if you are not constantly and consistently posting your curated content, then your impact will be minimal. Who should use it? Curators who have topics with a sufficient throughput of content. Curators with an existing or potential audience on social media channels. Curators with content that has a likelihood of being shared virally.
- Feeds. What is it? Content that’s shared through RSS feeds or other data feeds. Pro’s: People with RSS readers can subscribe to them – who are usually visitors who return regularly. In addition, some search engines crawl RSS feeds. Con’s: Social media these days has in many ways taken the place of RSS feeds and provide more room for annotation. Unlike social media, it’s also difficult to annotate your content as a curator and add your own context. Who should use it? Curators with an audience that prefers this medium.
So what’s the right answer? Which venue should you choose as you evaluate content curation tools? A sound content curation strategy utilizes all of the venues and channels, but drives all visitors back to a single microsite. If you’re using a robust content curation platform then you should be able to easily syndicate your content to all channels with ease..."
Excerpted from official website and its "About" page. Here are the key features:
- Content Distribution: Repost lets bloggers, publishers, and brands distribute their content to new audiences. - Content Discovery: Find news, features, videos, and more to repost on your site. And it's free.
Repost allows you to republish complete articles (including images, links, & multimedia) anywhere quickly, easily, and legally – just like video. With Repost, you can distribute your content to other publishers, bloggers, and websites. You can also discover a broad range of content to repost on your own site. Whether you’re distributing, discovering, or both, why do you need Repost? That’s easy: More readers, more reach, more revenue.
Repost: it’s syndication reimagined; it’s the wire service reinvented; it’s changing the way content goes viral."
Excerpted from review article on Mashable: "Repost.Us, a free service that launched earlier this week, provides publishers with a platform to share and embed full articles in the same way that YouTube lets users embed video clips. Websites can add a Repost button to their articles, which others can click on to re-publish all of the content in the article — along with videos, the original publisher's advertising and branding, and any updates to the article that occur afterwards. Repost also provides a directory of content that publishers can search through and publish on their own website.
In short, the goal for Repost, is to make it easy for big and small publishers to profit from sharing complete articles as it is for content producers to share and profit from videos using the embed code from websites like YouTube..."
This is an useful article by paidContent.org on GigaOM, and it is interesting for this my curated topic about Content Curation.
Here is an excerpt from it:
"From PaidContent Live 2013, we brought you five different entrepreneurs who talked about ways in which they are changing up business models for media and the ways in which people consume content.
A few themes came out of our presentations from:
- Paul Berry, founder and CEO of RebelMouse,
- Jeff Fluhr, co-founder and CEO of Spreecast,
- Matt Galligan, co-founder and CEO of Circa,
- Aria Haghighi, co-Founder and CTO of Prismatic,
- Josh Miller, co-founder of Branch.
Here were the ones we found most compelling:
1) The future of news will come from other people.
This isn’t to say that the majority of the world will eventually get all of their news from Twitter and Facebook, but it is fair to say that we’ll increasingly rely on recommendations and smarter social cues from friends and respected strangers as we sort through the vast amount of information available online.
2) We’ll be reading all the news that fits — on mobile.
Circa, the startup that’s re-thinking how to structure news stories based on the attention spans and needs of mobile readers.
3) It’s all about the individual person and the brand they build. Obviously individuals have always had a hand in shaping the news since the days of newspaper editors picking the stories that end up on the front page. But since the early days of blogging we’ve seen the rise of the personal brand grow in importance (excellent curators are for example Maria Popova and Andrew Sullivan).
4) People want to talk about the news but they’re looking for smart conversations.
Several interesting tools have launched recently that allow for more dynamic conversations online about the news, and we’re seeing those conversations happen both in text and multimedia.
5) Traditional advertising can’t support the future, but no one’s clear what the alternative looks like..."
Part of this research is available to the general public, free of charge. Excerpted from article about this Gartner's 2013 Social Marketing Survey: "Summary: Gartner's 2013 U.S. Digital Marketing Spending Survey found that investments in content creation and social marketing totaled 21% of digital marketing budgets. Here we dive deeper into the implications of the content imperative for your social marketing strategy.
Overview: - Impacts a) Forty-seven percent of survey respondents see content creation and curation as the top role of their social marketing teams, often forcing them to outsource. b) Digital marketers achieving effective social marketing create and curate content that speaks with an authentic voice.
- Recommendations a) Balance outsourced content services with in-house expertise, building internal content creation and curation skills, while utilizing agencies and service providers to scale. b) Develop a style guide to formalize your brand's voice and values, to clarify rules of engagement and to enforce companywide standards."
[There is a detailed analysis in the full article.]
Moreover, Jake Sorofman, Research Director at Gartner, adds some insights in his blog post: "So it’s perhaps no surprise that Gartner’s 2013 social marketing survey pointed to content creation and curation as the key areas of focus for social marketing organizations—and the most outsourced function.
What’s different about content in the age of the social web?
- It’s human: it speaks with a conversational voice, from one human being to another. Thought isn’t hidden behind stilted corporate speak, chest-thumping claims and pompous language. - It’s neutral: perhaps not wholly objective, but it holds fire on the hard sell in favor of issues-centric storytelling that supports a brand’s point of view without always making the brand the hero. - It’s simple: attention spans aren’t what they used to be and competition for that limited attention has reached a fever pitch. - It’s visual: It’s also easier to consume when you’re already up to your eyeballs in dense text. - It’s curated: you don’t have to create all of your own content. Leverage happens when you organize and annotate third-party content that helps tell your story or sell your point of view. - It’s conversational: communities talk back to sustain the dialogue in the form of comments, reviews, ratings and new content of their own that defends or argues against your point of view. - It’s organic: it’s published fast, often in response to unpredictable moments."
Excerpted from review article by TechCrunch: "ReelSurfer is an instant video editor, born out of its founders frustration of trying to find clips, quotes and scenes from their favorite movies on YouTube and other video sites. ReelSurfer developed the tools to let you clip any video from any website and share it with your “homies” and “homedawgs” over the Facebooks, Twitters and more.
Today, ReelSurfer has officially unveiled a redesigned interface, which looks a whole helluva lot better and makes it easier to navigate and makes its URL search box even more prominent — as it should be.
The new interface still enables users to make video mashups or reels of multiple videos and link back to the source so that viewers can check out the full clip if they so choose. However, the new interface does allow for improved search and video discovery, so that users have a better chance to see if the clip they want to make has already been clippity-clipped by someone else. Time saving, my friends, time saving.
Yet, the biggest addition would have to be that ReelSurfer the now allows users to use its bookmarklet to clip videos from both Brightcove and Ooyala, in addition to YouTube and Vimeo..."
From "Introducing Popcorn Maker" blog post by Mozilla:
"Popcorn Maker is a free web app that makes video pop with interactivity, context and the magic of the web.
Popcorn Maker makes it easy to enhance, remix and share web video. Using Popcorn Maker’s simple drag and drop interface, you can add live content to any video — photos, maps, links, social media feeds and more. All right from your browser.
The result is a new way to tell stories on the web, with videos that are rich with context, full of links, and unique each time you watch them."
Songdrop is web service that acts as a music aggregator.
It allows you to add songs to groups, which the service calls mixes, from any website. In addition to creating your own mixes, you can search other users’ mixes too and if you like the songs they have, you can drop them into your own collection.
The service also has a dedicated Chrome extension, while users of other browsers can use the service’s bookmarklet to add songs.
From official website:
"With Songdrop you can make playlists with songs from YouTube, Soundcloud, Vevo and blogs, so you can keep track of the songs and music videos you discover, as you discover them.
The whole internet is your record collection, and we're your online record player.
You can create mixes with songs from all different websites like YouTube, Soundcloud, Vevo, Pitchfork and lots more by using our DropIt button..."
In this free ebook by Curata (made up of 33 pages), with foreword by Ann Handley, Chief Content Officer of MarketingProfs and the co-author of "Content Rules", it will show you how to mix original content and curated content to get results.
In this ebook you’ll learn:
- How to re-purpose old content;
- Front-end marketing tactics;
- How to develop short and long form content;
- and how to keep your Content Beast well fed!
Here is a short excerpt as summary that caught my attention:
"6 tips for smart and effective content curation:
1) Be strategic about your topic selection. Do the legwork to determine audience needs. Think about the voice you want for your brand. Build your content around that. 2) Vary your sources. Exposure to a broad variety of voices, ideas, and information is one of the key values of a strong curation strategy.
3) Be selective. Curation is not about sharing as much as you can. It’s about sharing the best of the best – acting as a filter for your audience.
4) Organize based on audience needs. Make sure that you present your curated content using categorization and hierarchy that’s as useful to your audience as it is to you.
5) Adhere to ethical best practices. Always attribute your original sources and only publish abstracts and excerpts.
6) Add value. Help your audience get the most out of your curated content by providing insights, opinions, and context."
Fill out the form here and download free your copy of ebook:
"The news-reading app Flipboard announced a major update — one that, among other things, allows users to create their own personalized "magazines" for public viewing. Although "allow" might be too generous. "Imposes on users by default" might be closer to the truth.
From Flipboard's announcement:
Using the new Plus “+” button found on items in Flipboard or by using the new Flipboard Bookmarket for the web, readers can fill their magazines with content that expresses a point of view, reflects personal tastes or shares ideas they find inspiring.
The new features aren't intended for readers only. Flipboard hopes existing publishers will use its new functions to promote articles and other material from their archives:
For publishers this is a new way to share archival content, publish great collections or package together stories in a totally new way on Flipboard.
The unique thing here, though, is the way Flipboard effectively publishes its users' preferences to the world as personalized "magazines" — by default, of course:
'Because magazines are public, they can grow an audience and others can like items, comment on posts, or even subscribe to other people’s magazines. When people interact with a magazine, the curator learns about it through new Flipboard Notifications.
For each item that’s flipped into a magazine, attribution back to the source is preserved, and if the content is from a social network interactions such as commenting, retweeting or liking are reflected back to the originating social network.'
Flipboard also announced "Content Search," a search box at the top of every page that "lets readers find anything being shared on Flipboard."
"EdCanvas is a web service which allows you to search, find, clip and collect any kind of content, from text to video clips and to organize it into visual boards for educational and learning purposes..."
Presentation by Lisa Rhodes of Verne Global, and Pawan Deshpande, CEO of Curata. Published on SlideShare in April 2013.
"There's a good reason why content curation is such a hot topic these days: It works! Explore real-world examples of how leading B2B marketers identify, find, organize and share relevant content with their core markets via content curation, and learn why curation delivers strong ROI for today's marketing organizations."
Key features excerpted from official website: - Save your web highlights: Every day you find amazing things on the internet. With Keeeb you can just save the bits and pieces you like from any web page.
- Restructure like never before: Create topic pages for anything you want to research or collect. Group, rearrange, comment, and organize all your keeebies the way you want to.
- Team up, share, and discover: Keep them private or public. If you like, you can share your keeebies and topic pages or work together with your friends or colleagues on them.
- Discover the best video from across the web via the sources you choose and trust. Easily stay up to date on breaking news, new music, disgustingly cute cat videos and the best stuff online by following your friends and favorite sources on #waywire. It’s a way of sifting through all the junk out there and creating your own channels about the things you care about.
- Collect and organize videos into wires you can share. Video is everywhere these days. Whether it’s on a website or on your phone use #waywire to organize it all in one place. Express yourself and your interests or tell a story by arranging videos and creating wires that others can follow.
- Engage with friends online in a new way. #waywire is bringing you new ways to share and talk about videos with friends.
This is an informative article by Jeremy Floyd about content curation and useful for novices. Here is an excerpt from it:
"In the past, we had a few channels of information and each channel had a few gatekeepers that sorted, prioritized and reported the information to the public.
Today, information-consumers have an endless supply of channels. News, entertainment, gossip and professional development all drain into the same information stream that flows rich throughout the connected world. The gatekeepers have been removed and anyone is free to flow about the stream looking for relevant and useful information.
Since people have “clipped” news articles, there has been content curation. Today, however, the information flow is that of a mighty raging river, and it’s easy to get lost in the current. Content curators are effective at managing a series of information pipes and sharing that with their following.
1. Collect: The content curator’s work is never done. Minutes after perusing your RSS reader 20 more articles have been posted and the cycle starts again. In the mainstream news era, the national news came on at precisely the same time every night.
2. Curate: - Consistent Subject Matter – Because the information flow is swift and always moving, content curators must be consistent with their niche and resist the temptation to follow whims. Define the topics that you are going to cover. - Direct Communication – Social media has no appreciation for nuance, so as a curator, be direct. - Filter Consistently – As news editors filtered the news that was worthy of their readership, think about what is relevant to your readership. Filter out the stories that are redundant, irrelevant or boring.
3. Communicate: - Be human - Bring your voice to your content. Be real. - Be frequent not a freak when you overpublish..."
A Toronto-based media website Newsana is opening public beta testing today; it is a social platform for news junkies that curates the highest quality content possible, as voted on by its users.
From "FAQ" page:
"Newsana is an community of passionate people who are dedicated to finding and discussing quality news and ideas from around the world. Our members share and vote on their favourite stories which determines the Top 5 Essential Stories of the day from a variety of topics.
It’s not new to have a community based on finding and sharing news, but only Newsana creates a community for quality minds to share quality content.
This is done by:
- Filtering out the noise. We provide members with an easy guide to the Top 5 Essential Stories per topic, not a shotgun blast of information that’s impossible to keep up with.
- Elevating the conversation.
- Higher standards. We don’t have an open door policy; our members must apply and show they are passionate about making the Internet a better place.
By focusing our activity on finding Top 5 Essential Stories in any given topic, we’re bringing much-needed context, and smart conversation, to the often chaotic online news landscape.
In order to maintain that quality and make sure our community standards are upheld, we require that everyone who pitches a story is a Newsana member..."
Excerpted from article on Online Marketing Blog: "In the age of brands-as-publishers and empowered consumers, companies need to understand that what they publish cannot only be about themselves.
Many brands are quite adept at generating their own unique content that connects back to the business in a more tangential way. However, there is an additional way to widen your content scope to complement your original content and become known for more than simply provider of product XYZ – content curation.
For a definition of content curation, I’ll defer to the incredibly wise Beth Kanter, who explains it as "the process of sorting through the vast amounts of content on the web and presenting it in a meaningful and organized way around a specific theme."
To identify and cure the symptoms of a ‘Me-Me-Me’ brand and prevent a relapse, follow these 3 simple steps: 1)Diagnosis: Does your brand beat its own drum too much? Give yourself an honest audit to determine if there’s room for more content curation in your marketing mix.
2) Treatment: What topics is your brand striving to be known for? To assist you in the collection of relevant content, there are a wide array of content curation tools that work for any budget. As you start collecting quality, credible and relevant content, don’t sit on the information – share it, by weaving the curated content into your content calendar.
3) Evaluate: Sharing and providing insights on curated content has the potential to improve some important metrics. Evaluate these KPIs before and after you prescribed your treatment to get a baseline understanding of whether your content curation strategy is working..."
From official iTunes link: "Undrip is the best news and aggregation tool that lets you discover the links that your friends are sharing. Connect Facebook, Twitter, Tumblr, Instagram, or App.net. No status updates -- just great articles, photos, videos, and websites. It's a social magazine for curators.
Some Key Features: - See what your friends are sharing, whether politics, current events, news, funny memes, tumblr gifs, popular videos; - All the best links curated from your social stream; - Find the best Videos, Photos, News articles, and Websites ; - See the most interesting Twitter, Facebook, Instagram, Tumblr stories from your friends All your social media in one place. - All the "noise" will be eliminated -- pointless status updates, checkins, game invites, etc.; - Ability to to see the most fresh content or the most popular content in any given day; - Quickly re-share something you discovered via Undrip to existing social networks like Twitter and Facebook; - Integration with "Read It Later" services; - Follow new and interesting curators and tastemakers on Undrip, and see what great content they're sharing; - Interact with your friends via likes, comments and other actions.
DISCOVER We all have less and less time to consume more and more content. With Undrip, a user can connect all their social network accounts (Twitter, Facebook, Tumblr, Instagram, App.net, etc). The Undrip algorithm will make sure the most relevant content rises to the top. We make sure content discovery and consumption is a gift, not a burden..."
Shutterstock launched its new image discovery tool called Spectrum that lets you explore image results using the colors in the image, rather than typical attributes like keywords and categories.
From review article by TechCrunch:
"Many users come to the site looking for the most beautiful image that will fit in with a certain ad campaign, presentation, or project. Many times that means it needs to fit in with a certain color scheme, which is where Spectrum comes into play.
Users simply visit type in a search term, and start sliding that color bar back and forth to find the right image. Not only is the full spectrum of color available for search, but Shutterstock also included a strictly black and white option as well.
Users can also filter searches by hue, with options for “bright” and “light” photos.
The effect of seeing a collection of photos filtered by color is mesmerizing (go ahead, try it!) — the team at Shutterstock calls it color rush.
The idea isn’t just to make photos more easily searchable, but to add a new tool to the platform that helps users find inspiration..."