Excerpt from the last article published by Heidi Cohen on her blog:
"Content marketing in 2014 requires a content curation component and related strategy.
According to Google’s Zero Moment of Truth (ZMOT), buyers check an average of 10.4 sources when they research a purchase. This translates to providing lots of information targeted at answering their specific purchase related questions.
The way to meet this need effectively is to add content curation into the content marketing mix.
Content curation in the content marketing mix
To create an effective content offering, marketers use a mix of content strategies according to 2014 research by Curata.
- 65% of content is created.
- 25% of content is curated.
- 10% of content is syndicated.
Curated content distributed
When it comes to distributing curated content, marketers focus on 3 key strategies according to Curata’s data.
- Over 80% share on social media.
Actionable Content Marketing Tip: Share content created by your customers such as photographs of your product and reviews.
- Over 60% share on blogs.
Actionable Content Marketing Tip: Develop blog posts based on curated articles and opinions such as round up posts.
- Over 50% share via email newsletters.
Actionable Content Marketing Tip: Make sure you highlight content you created that’s appeared on other platforms such as guest blog posts.
If content curation is an integral part of your social media strategy, it’s important to be present and share regularly across social media platforms. This is particularly important for social signals that influence search results.
Actionable Content Marketing Tip: Determine what level of presence you need on various social media platforms and how much content you need to distribute to be competitive..."
Each point is analyzed with more information. Read full original article here: