iGoogle will be shutting down on November 1st, 2013.
Backstitch is a good replacement to iGoogle.
Backstitch is a web service that allows you to organize and display information from your favorite websites, services and from RSS feeds that you specify.
Backstitch also offer a browser bookmarklet that allows you to quickly add content to your startpage. You can create multiple pages according to your interests.
The mission from "about page" on Backstitch:
"Content is being constantly created online; from news stories to videos and tweets to status updates. With so much information, it is more difficult than ever to sift through all the noise and find only what's important to us. backstitch brings together all of your favorite websites and services into a beautifully organized experience for you to call your own personal web."
Here are some excerpts from past review article by TechCrunch:
There’s not really a “new” problem to solve. It’s exactly the same issue that personalized homepages always sought to address: information overload.
But unlike some previous attempts in this space (Netvibes immediately comes to mind), Backstitch users personalize the content, not the design of the website.
On Backstitch, users can add content from around the web including social services like Facebook, Twitter, Instagram, LinkedIn and even App.net. Plus they can add deal sites like Woot and Groupon, feeds from news sites and blogs, and more.
The service also uses something they’re calling “semantic labeling,” which converts the web content into consistent formats so articles, photos, status updates and products are all displayed using a similar interface.
This technique allows them to render the content using a standard user interface toolkit, and it allows for personalized filtering, as well as the ability to pipe info from one service to another..."
Free to use.
Try out it: http://backstit.ch
Review article by TechCrunch: