In this article by Lee Odden on Online Marketing Blog, he introduces the next book by Michael Brito, SVP at Edelman, and the author of "Your Brand, The Next Media Company".
The article caught my attention since many points are relevant for my topic and for human content curators.
Here is some excerpts:
"Now more than ever, we need trusted sources of insight and leadership to guide the future of digital business.
Whether you work for a large brand, small business or just a consultant, you need start thinking like a media company. And the answer is right in plain sight:
- There is a content and media surplus in the market place and consumers have an attention deficit.
- Consumer’s lives’ are dynamic and unpredictable, making it impossible for any brand to reach them consistently.
- All consumers are influential, despite their Klout scores and are aiding their peers down the purchase funnel.
"What exactly is a media company?"
They have five characteristics that you should adopt when thinking overall about content marketing or content strategy.
1. Storytelling: Media companies tell stories...
2. Content: Media companies are content machines with an “always on” mentality...
3. Relevance: Media companies provide relevant content all the time to someone, somewhere...
4. Ubiquity: Media companies are everywhere. They dominate the search engine results and their content is shared daily across social media channels...
5. Agility: Media companies move quickly...
Brito also provides technology reviews of content platforms like Newscred, Contently, Compendium, Outbrain and real-time monitoring dashboards like Social Flow and the Dachis Group Real-time Marketing Platform that will help facilitate this transition..."
Read full article here:
Read also the interesting introduction of the book (and for preorder of it) on Amazon: