Excerpt from article by Robert Rose and published on Content Marketing Institute: "Content curation is a means by which we either supplement or promote our brand’s point of view to our specific audiences within the context of how the “world” is talking about that particular topic. We see it as a spectrum of activities that evolve from one point to the next:
- Simple aggregation and collection of content (with or without a distinct point of view) - Active curation and promotion of a point of view using that collection as a source - Aggregation and curation of user-generated content and social conversation around reported events or news in order to build an engaged community - Active real-time coverage of events and “newsroom” coverage of events around trending topics
If you want to use curation but are not sure how it could fit into your content marketing strategy, consider these four business benefits.
1. "Taming the firehose of content" Many content marketers still struggle with “feeding the beast” of content and look to content aggregation tools to help them filter — and provide topical relevance to — content they may want to deploy for any of the approaches mentioned above.
2. Faster, more agile content marketing Beyond social listening tools, content curation and aggregation tools (especially those that also pull in conversations) can help a brand be “in tune” with what’s happening in real time.
3. Adding points of view and distinct experiences Many content curation tools approach the curation idea from this perspective — where the content marketer has not only the capability to aggregate the content in a “portal” type of interface, but also to organize and add new content, and package it all in a way that may create an entirely new type of experience.
4. Empowering and engaging target audiences Jeff Ernst, Vice President of Marketing at Forrester Research, has been quoted as saying, “Consumers don’t buy your product or service, they buy your approach to solving their problem.” This is certainly a core tenet of content marketing, and the idea of giving audiences both the incentive and the power to aggregate around a branded approach to a particular topic is an attractive one.
Evaluating content curation solutions The content curation space has extraordinary diversity in differentiating technology. While some are, quite literally, just using basic web searches to aggregate content based on themes, other solutions have incredibly sophisticated semantic and indexing technologies that could ultimately provide true differentiating value to the business — or an acquiring company.
We recommend developing a more thorough evaluation of the benefits a curation and conversation management process should achieve for your business. Here are some questions you may want to ask: - What sources can the tool curate content from? RSS feeds? Twitter? LinkedIn? Facebook? - How can the tool help me filter the best info? - Can it curate content that’s created in-house across different channels? [...and many others]..."
"SpecificFeeds is a free web app which allows you to provide the opportunity to your RSS readers to subscribe only to the type of news and stories they are interested into by allowing them to select tags, keywords and authors they want to read about..."
Excerpt from article on TechCrunch: "Flipboard is inching into Pinterest’s territory today with the launch of a new “shopping” category which allows e-commerce brands turn their online stores into flippable, shoppable catalogs, complete with pricing info and big, red “buy” buttons for the items they sell. Meanwhile, everyday users are also now able to build catalogs of their own, using the updated “flip.it” button for web browsers. The company has several new launch partners for its new catalogs, including eBay, Banana Republic, Fab, Birchbox, and ModCloth, as well existing partners like Etsy and Levi’s.
These brands worked with Flipboard’s team who have turned their websites into custom catalogs, where the formatting has been modified to be cleaner and more minimalistic – basically, more like it would appear if it were a print catalog as opposed to a cluttered e-commerce website.
In addition, these catalogs can contain a mixture of products and editorial, or brands can choose to organize their product lines into separate, smaller magazines.
The new top-level “Shopping” category in Flipboard will include magazines from celebratory curators like fashion designer Cynthia Rowley, singer Sara Evans, chef Daniel Boulud and actress Alyssa Milano, who have built magazines containing their favorite products.
To cater to the needs of the former, the company also updated its Flipboard bookmarklet today to allow users to capture product category and price when clipping items from the web. The tool will scrape the text from the web page, or when it’s not able to do so, users can select the category manually or type in the price themselves..."
From Robin Good's insight: "Curation and PKM (personal knowledge management) have the same objective: helping oneself and others gain more understanding about whatever we are interested in. The only difference between the two is that curation devotes itself to satisfy the knowledge needs of an audience while the second addresses these at a personal level.
But what are sense-making activites about? These include: 1. Validating 2. Synthesizing 3. Presenting 4. Customizing 5. Answering 6. Meta-informing 7. Reformulating 8. Legitimizing
to which Robin Good would personally add: 9. Comparing 10.Finding related items 11.Illustrating - Visualizing 12.Evaluating 13.Crediting and attributing..."
Excerpt from article by Mike Murray published on Content Marketing Institute: "The following (curated!) collection is designed to give brands one-stop access to a diverse range of ideas and information to help them manage their content curation efforts.
Joe Pulizzi describes the task of content curation thusly: “Your job, like that of a museum curator, is to unearth the best content on the planet in your niche, so that your museum doesn’t close down for a lack of visitors.”
Curata’s Pawan Deshpande cites calls-to-actions (CTAs) as an underrated component of content marketing that can help take your content curation efforts from good to great.
In another recent post, Roger C. Parker recommends that content curators:
- Strive for uniqueness, including cultivating resources that are fresher and not as well known; - Determine whether comments are in context for the content that you’re curating; - Add value with your perspectives, such as examples of how your market can put ideas to work; - Be concise, ensuring that your comments don’t exceed the length of the original piece;
Other key tips are about: - Adding brand credibility... - Curation inspiration... - Organization...
There are more content curation advices from old articles by Forbes, Mashable.
An other old post by DigitalSherpa offers additional perspective: "The goal of content curation is not to create new content, but to find the most relevant content pertaining to a specific category and funneling this information to readers in a very targeted way..."
Excerpt from "Home Page" of the new Google's hub: "Consider this your starting point to tap into Google’s suite of digital tools that can enhance newsgathering and exposure across television, radio, print and online.
Whether it’s refining your advanced search capabilities, improving audience engagement through Google+, or learning how to visualize data using Google Maps, this website is intended to guide you through all the resources Google offers to journalists."
Here are the sections of this new Google’s Suite:
1. Gather and Organize - Advanced Search - Google Trends and Analytics - Google Consumer Surveys - Google Drive
2. Publish - Google News - Google Images - Webmaster Central - Google Analytics - Custom Search Engine
3. Engage - Google+ and Hangouts - YouTube
4. Develop - Google Web Toolkit - Google App Engine - Android developers - YouTube Partnerships
5. Visualize - Google Maps Engine - Google Maps API - Google Crisis Map - Google Earth - Google Earth Engine Timelapse - Google Fusion Tables - Google Charts
6. Additional Resources - Google Politics & Elections - Transparency Report - Google Crisis Response
iGoogle will be shutting down on November 1st, 2013. Backstitch is a good replacement to iGoogle.
Backstitch is a web service that allows you to organize and display information from your favorite websites, services and from RSS feeds that you specify. Backstitch also offer a browser bookmarklet that allows you to quickly add content to your startpage. You can create multiple pages according to your interests.
The mission from "about page" on Backstitch: "Content is being constantly created online; from news stories to videos and tweets to status updates. With so much information, it is more difficult than ever to sift through all the noise and find only what's important to us. backstitch brings together all of your favorite websites and services into a beautifully organized experience for you to call your own personal web."
Here are some excerpts from past review article by TechCrunch: There’s not really a “new” problem to solve. It’s exactly the same issue that personalized homepages always sought to address: information overload.
But unlike some previous attempts in this space (Netvibes immediately comes to mind), Backstitch users personalize the content, not the design of the website.
On Backstitch, users can add content from around the web including social services like Facebook, Twitter, Instagram, LinkedIn and even App.net. Plus they can add deal sites like Woot and Groupon, feeds from news sites and blogs, and more. The service also uses something they’re calling “semantic labeling,” which converts the web content into consistent formats so articles, photos, status updates and products are all displayed using a similar interface. This technique allows them to render the content using a standard user interface toolkit, and it allows for personalized filtering, as well as the ability to pipe info from one service to another..."
Excerpt from article on BBC: "Each year, the BBC showcases more music than any other broadcaster across its radio, TV and online services. However, once broadcast, it can be difficult for audiences to find the music they hear on the BBC again. The first of its kind, BBC Playlister changes that for ever.
With BBC Playlister, music fans can:
1) Collate the tracks they love from across the BBC – via a simple sign-in process, audiences can click to remember the music they hear on the BBC and add these to their personal playlist;
2) Discover recommended tracks from favourite BBC DJs and presenters or popular programmes – helping fans discover more of the music they wouldn’t have otherwise found, and get inside picks from some of the best experts in the world;
3) Easily export their playlist to their chosen digital music service – to replay whenever they want to in the simplest way possible.
The first stage of BBC Playlister will launch in the coming days on PC and via a mobile browser, letting you remember tracks, and export and listen to them on your chosen digital music service. Music lovers will be able to quickly and easily export their playlist from the BBC to either Spotify, YouTube or Deezer and listen back to tracks in full. Over time, the BBC will look to welcome a number of other services to the product.
The BBC will release significant new developments over the coming months, including recommendations from DJs and presenters and the ability to integrate fully with your mobile via the BBC iPlayer Radio app. BBC Playlister will go live across the BBC’s websites in the UK and throughout the world..."
Excerpt from article by Lee Odden on Online Marketing Blog: "Creative sourcing of content is important especially when it doubles as a way to improve efficiency and boost relationships with members of your community and industry thought leaders.
A classic form of this type of efficient content sourcing is the Oreo Cookie blog post: Find a compelling, informative article written by someone you’d like to better connect with and pull an excerpt of it into a blog post. Then write an intro paragraph to identify a problem that empathizes with the reader and a conclusion offering insights into the way forward. Cite and link the source of course.
Embeddable media can include visual rich content and more than just a snippet of text, giving your readers a much richer experience.
Here are 10 sources you can draw from for curate content that supports embeddable media:
"Federico Guerrini, an Italian freelance journalist is the author of a new research study done for the University of Oxford and sponsored by Thomson Reuters which analyzes the emergent use of content curation practices for journalistic use.
The research provides a good introduction to content curation, and a few excellent examples of how it has been used effectively for journalistic purposes..."
Excerpt from article on Social Media Explorer: "Flipboard had a huge hurdle to overcome: Who cares about sharing in an app that only a handful of people use very often anyway?
The solution came from “unbundling” the simpler tasks that we think of when it comes to “sharing” something: - Snagging - Routing - Context - Subscription
Ideally, if you’ve thought about a curation strategy at all, you understand that you don’t have to create metric tons of awesome content if you can be the go-to person to find it and share it. Certain topics lend themselves to a lot of information, and your value as the sifter of the wheat from the chaff is not to be overlooked.
So what is Flipboard doing that is so special? It has moved beyond the app, into categorization, collection and personalization. Here’s what that workflow can look like: 1. Sharing Starts Where You Find Things... 2. More Channels is Better... 3. Sell the Sizzle AND the Steak... 4. Friction-Free Sharing... 5. On the Flip Side...
This could be the ticket for a busy entrepreneur with limited time for writing and “thought leadership,” but who is enough of a topical consumer of links that filtering and sharing can become second-nature.
What Flipboard has done is made the acts of sharing, compiling, and curation as frictionless and as inclusive as ever. And being able to target specific networks in isolation or in bulk is a time-saver..."
Feedolu is in public BETA from September 5th. It is an RSS feed reader that makes it easily to read, organize and share content.
Excerpt from review article by Shelly Kramer on V3 Blog: "Feedolu uses advanced feed reading technology and combines that with social features commonly used on sites like Facebook, Twitter and Pinterest.
Feedolu users will have a public profile with their own URL (feedolu.com/username). You can customize your background, create a bio and attach a link to a website (like Twitter) and website RSS feed as well. When a user attaches an RSS feed to their profile, other users can then go and subscribe to that RSS feed, giving that user the opportunity of increased website traffic via subscriptions.
Here are key features: - User Following; - SEO; - Unlimited Feeds and Feed Walls; - Back-End Processing.
Excerpt from the article by Pawan Deshpande and published on Content Marketing Institute: "Many content curators are still unsure about what constitutes ethical curation, and how they can share third-party content without running afoul of copyright laws. Here’s our 10-step checklist to help you curate ethically and effectively.
1. Draw from a variety of sources; 2. Prominently link to the original source; 3. Avoid “nofollow” links; 4. Quote sparingly; 5. Insert your own point of view; 6. Fill in the gaps; 7. Use thumbnail images; 8. Give readers the option to close an iFrame or share bar; 9. Add a new title; 10. Claim Google authorship, as appropriate..."
From Robin Good's insight: "Twitter has just announced the availability of a new feature that will be gradually rolled out to all Twitter users and which allows you to create custom curated Twitter channels on any topic you want.
To start using immediately Twitter Timelines what you need to do is to head over to https://tweetdeck.twitter.com/ and to register yourself for the free web app owned by Twitter."
"Pinterest is adding "related pins" to users' home feeds, in a bid to improve its discovery features and pin-based recommendations.The pinboard-style photo-sharing website realizes that it is currently difficult for some users to find pins that they like, so it hopes the new related pins will sort out the problem..."
Excerpt from guest post by Michael Brito, author of "Your Brand: The Next Media Company", published on Brian Solis Blog: "There are four fundamental truths shaping today’s digital ecosystem, which I outline in my upcoming book, Your Brand: The Next Media Company.
1. There is a content and media surplus in the market place. There’s no shortage of advertising, marketing messages, mobile devices or social interruptions trying to command our attention, daily.
2. There is an attention deficit in the minds of consumers. Our brains are finite and we can only consume a small amount of content and then actually make some sense of it.
3. Consumers’ lives are dynamic and extremely unpredictable making extremely difficult for brands to reach them with a message.
4. All consumers are influential and aid their peers down the purchase funnel.
If you are a marketer, there is absolutely nothing stopping you from creating, aggregating, and curating content and then posting it in social media channels without having a content strategy.
You can hire consultants, agencies, and even third-party journalists and bloggers using platforms like Contently or eByline to create content and campaigns on your behalf.
Your brand must become a content organization.
This is much easier said than done, of course. Here are four, very easy considerations to get you started. 1. Why... 2. What... 3. How... 4. Where...
Excerpt from article by TechCrunch: "VCs have long thrown events for portfolio startups to share knowledge, and learn from each other and from previous successful entrepreneurs.
But we’re starting to see a new trend: VC firms are starting to hold curated, topic-based events that include a broader swath of the entrepreneurial community, including non-portfolio companies and founders.
With the launch of its new content site Grove, Sequoia Capital announced its new event series “drinkups,” which features a discussion between a Sequoia partner and portfolio founder. The events themselves are open to non-portfolio startups and founders, but like the Kleiner, Greylock and GV events, these drinkups are a curated, handpicked group of potential and current entrepreneurs. In some cases, VCs are curating these open events around specific business sectors.
The Benefits: So why are VCs ramping up events? Deal flow is an obvious benefit. The good VCs understand that they can no longer sit on Sand Hill Road, and wait for deals to come to them. Hosting well-curated events is a smart way to meet lots of potential investments at once.
But they key benefit to events isn’t building out a new portfolio, but strengthening the existing portfolio of companies (which, in turn, leads to better deal flow). Founders are constantly searching for information and therapy from their peers, and a nicely designed event can be an efficient way to quench both needs at scale. Rather than relying on a VC partner to cross-pollinate the portfolio (“oh, you should totally meet the team at…”), a good event gets the right people in a room, with the right context, and lets the dots connect themselves.
All of the events mentioned above have a common thread — they are all curated. These events aren’t open to anyone, and it’s unlikely that the firms will make these events free for all. The theory is that the value of an event is inversely proportional to the size of the audience.
The key to making good wine is selecting the right grapes. The quality of these events will ultimately be judged by the people that attend..."
"Steve Rosenbaum (the author of Curation Nation) strikes some pretty powerful chords that fully resonate with my vision and expectations about the future of content curation.
On the assumption that "The speed, scale, and number of distinct elements of produced content will double every 24 months." (call it Rosenbaum law) he rightly asserts that, as if there was already enough content, we are going to be literally inundated by tons of it soon..."
Excerpt from review article by TechCrunch: "For many developers, Googling code snippets is just part of their everyday routines. Those snippets, however, are spread all over the web. The co-founders behind Runnable, saw this in their own work at Amazon and hosting companies and decided to build what they call a “YouTube of Code” – a site that allows users to discover code snippets and edit and run the code right on their sites.
What’s happening then is that, for many developers, coding is slowly becoming more about gluing together existing parts than creating something entirely from scratch. Nobody, however, has made the process of discovering code snippets really easy.
Besides the languages themselves, the team is also focusing on APIs and on how to use products like MySQL, MongoDB, redis and similar frontend and backend services.
One of the coolest features of Runnable, by the way, is that you can edit the code and test it right on the site..."
Curation is sometimes confusing. Everyone has a different definition and it's used in many different ways as part of content and marketing strategies.
I asked 10 of my favorite curation experts for their best tips, tools, their favorite curator and suggestions on innovative uses of curation. Each is a curator on Scoop.it, my favorite curation tool and channel. New and experienced curators are going to learn from their advice.
"Pugmarks is a Chrome web extension which allows you to get in-context references and complementary reading suggestions to any web page you are viewing.
Pugmarks leverages your network of Twitter, LinkedIN and an optional set of RSS feeds (which you must provide in OPML format) to filter and select the most relevant reading resources that it will suggest to you..."