Excerpted from article:
"It used to be that when women needed new clothes, they went to the mall. Now malls are like relics of a different America — they’re shuttering in droves and turning into sad, vacant ghost towns. You can blame it on a lot of things, but the steady growth of online shopping has certainly not helped matters.
An early player in this ever-crowded catalog category, Shop It To Me has mostly acted as a utilitarian tool.
But with catalog sites and apps flooding the market hawking the trendy Big Data Personalization, it’s time for Shop It To Me, with 4 million users, to update its site.
The company has done so this month with Threads, its new, beefed-up personalization engine. Rather than indicate just sizes and favorite brands, Shop It To Me now asks users for preferences around trends, styles, and particular items.
The site does so while offering a wider, more browsable selection. And there is, thank God, a search bar. Even better, there’s a “max price” option.
Founder and CEO Charlie Graham explains that his app has resonated with women, because it goes beyond big data. Algorithm-driven recommendations based on someone’s Facebook Likes, Pinterest Pins, or browsing history come up short, he said. Shop It To Me users have indicated exactly what they like and want — human curation, done by the human in question..."
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Check out "Threads":